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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:20:54

Firestone Walker Brewing’s Dustin Hinz on tapping...

The Big Impression ·

2025/04/23

Firestone Walker Brewing Company’s CMO says connected TV has made it easier to reach its sports-loving customers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian (00:01):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):This week we're really excited to talk with Dustin Hinz, the Chief marketing officer of Firestone Walker Brewing the craft brewery based in California.Ilyse (00:12):Dustin has been the chief

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00:25:57

Dow Jones’ Sherry Weiss on marketing at the speed of...

The Big Impression ·

2025/04/16

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're delighted to talk with Sherry Weiss, the CMO

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00:27:46

Stellantis’ CMO Raj Register on knowing your brand’s...

The Big Impression ·

2025/04/09

Stellantis’ CMO Raj Register talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing

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00:24:52

Paze and Zelle’s Andrea Gilman on the future of...

The Big Impression ·

2025/03/31

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month.In this episode, we sit down with Andrea Gilman, chief marketing officer at Early Warning, owner of digital payments services Paze and Zelle, to discuss how she’s driving innovation in digital payments.

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00:17:06

CMI Media Group’s Melissa Giordano on advocating for...

The Big Impression ·

2025/03/27

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month.In this episode, we sit down with Melissa Giordano, chief client officer at CMI Media Group, to discuss how AI, data, and personalized messaging are reshaping healthcare marketing.

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00:28:06

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z...

The Big Impression ·

2025/03/25

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.

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00:27:39

Genentech’s Erica Taylor on how healthcare brands...

The Big Impression ·

2025/03/20

Genentech VP, CMO Erica Taylor joins The Current Podcast to share her unique journey from immunology to biotech marketing, and the evolving role of biotech brands in mainstream media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Kat Vesce (00:00):I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Current Podcast. In honor of International Women's Day and Women's Month, we're spotlighting trailblazing women in

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00:20:46

PNC Bank’s Jenn Garbach on reclaiming the word...

The Big Impression ·

2025/03/18

PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women’s Day and Women’s History Month. Garbach shares insights on the success of the bank’s Brilliantly Boring campaign and reflects on her journey in marketing, tackling imposter syndrome, and balancing career growth with family life. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Kat Vesce (00:00):I'm Kat Vesce.Ilyse Liffreing

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00:22:46

Beyond Yoga’s Katie Babineau on the power of community

The Big Impression ·

2025/03/13

Beyond Yoga Chief Marketing Officer Katie Babineau joins The Current Podcast on the ground at SXSW in honor of International Women’s Day and Women’s History Month. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Ilyse Liffreing (00:00):I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Current Podcast. In honor of International Women's Day and Women's Month, we're highlighting exceptional women of advertising at

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00:23:03

JPMorgan Chase’s David Pinto-Carpenter on redefining...

The Big Impression ·

2025/03/05

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he’s comfortable not being a first mover. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):And welcome to this edition of The Current Podcast.Ilyse

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00:18:31

Meijer’s Derek Steele on building a Midwest retail...

The Big Impression ·

2025/02/26

Family-owned grocery chain Meijer is using its Midwest roots to stand out in the retail media crowd, according to Derek Steele, the company’s VP for marketing. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing,Damian (00:03):And welcome to this edition of the current podcast.Ilyse (00:10):This week we're delighted to talk with Derek Steele, group VP for marketing and

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00:19:13

Grubhub’s Marnie Kain on standing out in a crowded...

The Big Impression ·

2025/02/19

The food-delivery company’s VP of brand discusses the business’ 20-year history and how it stays front of mind for consumers.Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: I'm Damian FowlerIlyse: And I'm Ilyse Liffreing. Damian: And welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Marnie Kain, the VP of Brand and Creative at Grubhub.Damian: Grubhub recently celebrated its 20th

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00:21:12

American Express’ Jessica Ling on tapping into Gen Z...

The Big Impression ·

2025/02/12

Amex’s Jessica Ling sits down with The Current Podcast to discuss the biggest differences between marketing to business and to consumers, and how the brand considers the effectiveness and efficiency of marketing investments. She also touches on how Amex is reaching Gen Z by tapping into their passions and fandoms, such as a partnership with Olivia Rodrigo. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm

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00:22:44

Goalhanger’s Tony Pastor on building a global podcast...

The Big Impression ·

2025/02/05

Goalhanger's Tony Pastor explores building the U.K.’s leading independent podcast production company which includes shows like The Rest is History, The Rest is Politics and The Rest is Football. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: I'm Damian Fowler and welcome to this edition of The Current Podcast. This week we sit down with Tony Pastor, the co-founder of Goalhanger, the UK's leading independent podcast production

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00:21:18

Jaguar Land Rover's Charlotte Blank on why premium...

The Big Impression ·

2025/01/29

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover’s brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief

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00:20:31

Gopuff’s Daniel Folkman on delivering the retail...

The Big Impression ·

2025/01/22

Gopuff’s Daniel Folkman joins The Current Podcast to explore the company's philosophy, what differentiates Gopuff’s retail media network and how the platform’s unique proposition could help it capture incremental retail media dollars.

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00:19:12

Campari’s Julka Villa on building brand affection in...

The Big Impression ·

2025/01/15

The beverage brand’s former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with

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00:18:14

Samsung’s Olga Suvorova on how marketers can quickly...

The Big Impression ·

2025/01/08

Samsung’s Olga Suvorova sat down with The Current Podcast to discuss engaging with Gen Z audiences, balancing omnichannel strategies and tapping into cultural trends. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:12] Damian: This week we're delighted to talk with Olga Suvarova, the VP of Mobile Experience Marketing at Samsung. [00:00:18] Olga has recently overseen the launch of new Galaxy foldable phones and family of new

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00:36:45

Jeff Green on how The Trade Desk’s new OS can improve...

The Big Impression ·

2024/11/20

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers.__________The Current is owned and operated by The Trade Desk Inc.

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00:19:48

DoorDash’s Toby Espinosa on helping local economies grow

The Big Impression ·

2024/11/06

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: [00:00:00] I'm Damian Fowler.Ilyse: And I'm Ilyse LiffreingDamian: And welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Toby Espinoza, the VP of DoorDash Ads.Damian: And Toby is responsible for

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130 results

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