PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

27:34

11 Commandments of Podcasting (Insider 241)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/07/22

AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects

29:30

Starbucks and Podcasting (Insider 240)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/07/19

Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal

13:04

Episode 666

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/07/15

Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos

22:41

Audio vs. Video (Insider 239)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/07/02

Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most

22:38

20 Years in Radio (Insider 238)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/27

Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in

32:19

Too Hot for OnlyFans? (Insider 237)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/22

Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30

28:11

Don't Do This (Insider 236)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/18

Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy

20:29

Time to Quit Your Podcast? (Insider 235)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/15

Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it

24:09

Segments Will Grow Your Podcast (Insider 234)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/11

Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to

29:08

Your Podcast in My New Book (Insider 233)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/06/07

AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your

23:10

The Best Merch for Fans (Insider 232)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/05/25

A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used

19:54

Embrace the Enemy (Insider 231)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/05/20

Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your

24:41

The First 10-Minutes of Your Podcast (Insider 230)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/05/14

How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth

27:30

The Darkside of Influencers (Insider 229)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/05/05

Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the

23:21

The Death Clock (Insider 228)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/04/24

How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so

23:51

5 "Rules" for Great Podcast Artwork (Insider 227)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/04/22

Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your

24:29

The Death of Local Media (Insider 226)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/04/13

David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace

23:13

55% of Women Hate This Podcast (Insider 225)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/04/04

David Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with

21:35

Gen Z Wants Audio Podcasts (Insider 224)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/04/02

Learn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for

41:48

The Podcasting Treadmill (Insider 223)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2025/03/26

David Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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