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PODCAST

Paradigm Playbook

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

business entrepreneurship

All Episodes

27:28

Beyond the Gym: Mental Strength & Athlete Resilience...

Paradigm Playbook ·

2025/06/06

This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her journey through elite athletics and into the world of mental training and sports psychology. Lisa discusses the power of mindset, why mental health belongs in every training plan, and how her business, Zen Tiger Mind, is helping athletes and coaches build lasting resi...

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20:11

Top 10 Strategies for Growing Your Business | Ep 95

Paradigm Playbook ·

2025/05/31

In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical insights on working on your business (not just in it) 💼, building partnerships, boosting visibility 📈, embracing discomfort, innovating daily, and preparing for a successful exit. Tune in for tactical tips to grow smarter and stronger—one strategy at a time.

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24:21

Branding for the Win: Inside the Business of Sports...

Paradigm Playbook ·

2025/05/23

🎙️ In this episode of Paradigm Playbook, host Steve Cook teams up with marketing expert and former gym owner Christie Copeland to explore what it takes to build a standout sports business. From the power of logo design to finding your brand voice and building a strategic marketing plan, they share decades of industry experience and real-world tips. Whether you're launching a new venture or refining your current brand, this episode delivers actionable insights to elevate your game. ▶️ Hit

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26:44

Building Balance: Inside the Business of Gymnastics...

Paradigm Playbook ·

2025/05/09

🎧 On this episode of Paradigm Playbook, host Steve Cook dives into the dynamic world of sports entrepreneurship with Britt Kleine, COO of Dominique Dawes Gymnastics and Ninja Academy. From her early days at City Fitness to overseeing location growth at DDGNA, Brit shares hard-earned lessons on scaling operations, developing high-performing teams, and preserving mission-driven values. 🤸‍♀️Whether you're in the fitness industry or leading your own team, this episode offers a masterclass i...

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30:40

Dominique Dawes: From Olympian to Entrepreneur |...

Paradigm Playbook ·

2025/05/02

In this special Paradigm Playbook replay, Olympian Dominique Dawes shares how she turned her passion into purpose and transitioned from elite athlete to entrepreneur. 💬 Hear her story of resilience, leadership, and building something better for the next generation. 🎧 Listen now: Dominique Dawes on Life After the Olympics Follow us: Paradigm Playbook Instagram Facebook YouTube

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23:16

The Business of Expansion: Gym to Swim and Beyond...

Paradigm Playbook ·

2025/04/25

🎙️ In this episode of Paradigm Playbook, Steve Cook is joined by swim industry expert Andy Broido to discuss smart strategies for business expansion, especially in gyms and swim schools. Andy shares real-world insights on how adding a swim school can boost revenue, increase customer retention, and align perfectly with your existing client base. From facility logistics to cross-promotion and smart staffing, this conversation is packed with actionable tips for any entrepreneur looking to grow.

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21:24

From Acquisition to Expansion – Jordan Bailey’s...

Paradigm Playbook ·

2025/04/20

🎙️ In this inspiring episode of Paradigm Playbook, host Steve Cook sits down with Jordan Bailey, owner of Central Oregon Gymnastics Academy, to unpack her remarkable journey—from acquiring an underperforming gym to building a booming business serving over 1,000 young athletes. Jordan shares real-world insights on what it takes to turn around a struggling business, the critical role of team culture, and how she's planning a major facility expansion. Whether you're in the fitness space or just

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18:01

Embracing Change: Pivot Like a Pro | Ep 90

Paradigm Playbook ·

2025/04/11

🚨 Change is in the air—and in this episode, host Steve Cook dives headfirst into it! With co-host Dave Kozak stepping into a new chapter, Steve tackles the big topic of change in the world of business and sports. Inspired by the classic Who Moved My Cheese?, Steve explores what it really takes to adapt, evolve, and thrive when the game plan shifts. From dodging common pitfalls to mastering the pivot, he offers real-world advice and personal insights from the sports facility business that’ll

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23:38

Lean Business Planning with Steve and Bruce Cook | Ep 89

Paradigm Playbook ·

2025/04/03

Get Lean and Mean with Business Planning! Join Steve and Bruce Cook in this exciting episode of Paradigm Playbook as they shake up the world of business planning! Say goodbye to those bulky, dust-collecting business plans and hello to a streamlined, action-packed approach that keeps your business nimble and on track. Steve and Bruce share their own "aha" moments, breaking down the shift from old-school, doorstopper plans to lean, practical roadmaps. They'll guide you through the key elements—...

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36:08

Sponsorships | Ep 88

Paradigm Playbook ·

2024/12/05

Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook welcomes special guest Bruce Cook, a seasoned sponsorship expert with decades of experience across professional sports, banking, and entrepreneurship. With Dave Kozak away on assignment, Steve and Bruce take a deep dive into the world of sponsorships, exploring how organizations—from small sports facilities to major corporations—can build meaningful partnerships.In this episode, Bruce and Steve discuss:Why...

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36:33

Traits of a Leader | Ep 87

Paradigm Playbook ·

2024/11/22

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook break down the essential traits of effective strategic thinkers and their role in leadership. This episode dives deep into the characteristics that drive impactful decision-making and innovation, offering valuable takeaways for entrepreneurs and business leaders.In this episode, Dave and Steve discuss:The Power of Big-Picture Thinking: Learn why strategic thinkers often struggle with deta...

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33:48

The Growth Dilemma | Ep. 86

Paradigm Playbook ·

2024/10/31

Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook tackle the complexities of growth strategies for small business owners. In this episode, they delve into the challenges of scaling a business, especially in the sports industry, and the critical decisions entrepreneurs face on their growth journey.In this episode, Dave and Steve discuss:1. The Growth Dilemma: Explore the strategic choices between expanding your existing business model or sc...

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35:52

Building a Sports Empire: Jeff Metzger’s Journey from...

Paradigm Playbook ·

2024/10/18

Join host Steve Cook in this engaging episode of the Paradigm Playbook podcast, where he sits down with Jeff Metzger, a pioneer in the gymnastics business and owner of Kids First Sports Center in Cincinnati, Ohio. Jeff shares his journey from engineering student to creating one of the first custom-built gymnastics facilities in the U.S. and how he transformed his passion for coaching into a thriving multi-sport business.In this episode, Steve and Jeff discuss:1. The Path to Entrepreneurship: ...

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37:35

Building Success in Sports Business: An...

Paradigm Playbook ·

2024/10/10

Join us for an engaging episode of the Paradigm Playbook podcast, where host Steve Cook sits down with Lynn Ledford, a successful entrepreneur and leader in the sports business industry. With co-host Dave Kozak away, Steve and Lynn delve into Lynn's journey from law to the sports world, sharing her insights on building a thriving gymnastics and youth sports empire.In this episode, Steve and Lynn discuss:1. Transition to Entrepreneurship: Lynn shares her story of leaving a legal career to purs...

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31:35

Dominique Dawes | Ep 82

Paradigm Playbook ·

2024/09/06

Join hosts Dave Kozak and Steve Cook in an inspiring episode of the Paradigm Playbook podcast, where they sit down with three-time Olympic gymnast, Olympic Gold Medalist, and successful entrepreneur Dominique Dawes. As the Owner and CEO of Dominique Dawes Gymnastics & Ninja Academies, Dominique opens up about her journey from elite athlete to business owner and her passion for creating a healthy, compassionate environment in gymnastics.In this episode, Dave, Steve, and Dominique discuss:1...

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31:40

The Value of Partnerships in Business | Ep 82

Paradigm Playbook ·

2024/09/04

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the multifaceted world of business partnerships. In this episode, they dive deep into the various types of partnerships and their critical role in driving business success, particularly in the sports industry.In this episode, Dave and Steve discuss:1. Understanding Business Partnerships: Discover the different forms of partnerships, from legal co-ownership to business-to-business ...

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34:24

Mastering Strategic Timing: Key to Business Success |...

Paradigm Playbook ·

2024/08/28

Join us for another enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the crucial topic of strategic timing in business. This episode is packed with insights on how timing can make or break your business strategies, especially in the sports industry.In this episode, Dave and Steve explore:1. Strategic Timing in Business: Learn why timing is essential in various business strategies, from product launches to hiring decisions, and how to alig...

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32:02

Cultivating a Growth-Driven Company Culture | Ep 80

Paradigm Playbook ·

2024/08/22

Join us for an engaging episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook dive into the critical role of company culture in driving business success, particularly within the sports business sector. This episode is packed with actionable insights and strategies for entrepreneurs who want to build a strong, positive, and growth-oriented culture.In this episode, Dave and Steve discuss:1. Building a Growth-Oriented Culture: Learn how fostering a communal growth minds...

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32:43

Intentional Growth: Strategies for Purposeful...

Paradigm Playbook ·

2024/07/03

Join us for an insightful episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook explore the concept of intentional growth and its significance in the sports business domain. This episode is filled with practical advice and key strategies for entrepreneurs aiming to achieve purposeful and sustainable business growth.In this episode, Dave and Steve discuss:1. Intentional Growth Concept: Understand the difference between intentional and accidental growth. Learn how deli...

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27:54

Recognizing and Addressing Ineffective Business...

Paradigm Playbook ·

2024/06/05

Join us for an enlightening episode of the Paradigm Playbook podcast, where hosts Dave Kozak and Steve Cook delve into the critical role of decision-making and adaptability in entrepreneurship within the sports business domain. This episode is packed with practical advice and key strategies that entrepreneurs can use to identify and address ineffective business practices.In this episode, Dave and Steve discuss:1. Dead Horse Theory: Learn about the "Dead Horse Theory" and its application in bu...

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118 results

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