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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

15:08

Episode 338: What is in a good book contract? | A...

A People"s Guide to Publishing ·

2025/11/20

It's a throwback episode!Contracts are no one's favorite part of publishing, no matter which side of the table you're sitting on. This week on the pod, we revisit a classic People's Guide to Publishing episode where Joe and Elly walk you through why contracts are important, how to navigate them as an author, and what makes a good publishing contract.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors,

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42:44

Episode 337: It doesn't have to be perfect: Punk, Art...

A People"s Guide to Publishing ·

2025/11/13

It's the 20th-ish anniversary of Ashley Rowe Palafox's original "Barefoot and in the Kitchen" zine! This week on the pod, Ashley joins us to talk about the inception of the zine, how punk helps you let go of perfectionism, and updating the zines for the new collection, "Cook Your Own F*cking Life."Get "Cook Your Own Fucking Life" here: https://microcosmpublishing.com/catalog/books/59290Check out Ashley's other works here:

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52:31

Episode 336: We Are Stronger Than Censorship: Book...

A People"s Guide to Publishing ·

2025/11/06

This week on the pod, Lee Wind of the Independent Book Publisher's Association is here to talk about the We Are Stronger Than Censorship campaign, book bans, and a few fun side quests like microwaves and 90s movies. For more on the We Are Stronger Than Censorship campaign, click here: https://www.wearestrongerthancensorship.org/To get the stickers, click here: https://microcosmpublishing.com/catalog/artist/we-are-stronger-than-censorship/************Thank you for catching the People's Guide

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15:52

Episode 335: Marketing and Selling Books on Tiktok...

A People"s Guide to Publishing ·

2025/10/30

There are new forms of ecommerce popping up every day, on every website from Instagram and Tiktok to Pinterest. Is selling online through Tiktok right for your books?This week, Jane Friedman of the Bottom Line is back to talk to Joe and Elly about the growing popularity of TIktok Shop, and if she thinks it's worth a publisher's time.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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56:51

Episode 334: Iconic Images, Information, &...

A People"s Guide to Publishing ·

2025/10/16

Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book's cover design— marketing goals, representing the author's work, making it appealing to the target audience, legibility, and so much more. This week on the pod, Joe walks us through the things Joe takes into consideration for designing over covers.Note: For those just listening to audio, there's an accompanying slideshow in the video where Joe is showcasing varying covers! Still valuable info

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50:07

Episode 333: Finding & Reaching Your Customer: Book...

A People"s Guide to Publishing ·

2025/10/09

Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,Buckle in, marketing nerds, this is a fun one!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing,

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10:55

Episode 332: Taste or Market: Deciding Your...

A People"s Guide to Publishing ·

2025/10/02

Do you publish what YOU want to read, or what the market says people want to read? We're back with last year's PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting

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51:21

Episode 331: The Heart vs The Mind: Tarot, Art, and...

A People"s Guide to Publishing ·

2025/09/25

Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding us that the heart and mind aren't working in opposition.This week on the pod, Nic hangs out with Joe and Elly to talk eclipses and astrology,

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12:39

Episode 330: Do book reviews matter? | A People's...

A People"s Guide to Publishing ·

2025/09/18

Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them?This week on the podcast, we're back with the booksellers and publishers of the Pacific Northwest Booksellers Association tradeshow to get their thoughts on the importance of book reviews.************Thank you for catching the

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17:52

Episode 329: Submitting AI to Publishers w/ Jane...

A People"s Guide to Publishing ·

2025/09/11

Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it.Check out Jane's articles here: https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about

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59:18

Episode 328: Queerness in Horror Movies, w/Joe...

A People"s Guide to Publishing ·

2025/09/04

Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more.Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror moviesGet the Queer Horror Book: https://microcosmpublishing.com/catalog/books/58632************Thank you for catching the People's Guide to Publishing vlogcast!

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13:33

Episode 327: Does AI help publishing? with Jane...

A People"s Guide to Publishing ·

2025/08/28

Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know!Note: There are a few hops, skips, and jumps in the video do to some connection issues. It shouldn't be too noticeable, but we are aware of

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13:05

Episode 326: Incorporating Zines Into Our Marketing...

A People"s Guide to Publishing ·

2025/08/21

Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,

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10:12

Episode 325: Conferences, Promos, & More: Booksellers...

A People"s Guide to Publishing ·

2025/08/14

Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet

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10:52

Episode 324: How do we think book tradeshows can...

A People"s Guide to Publishing ·

2025/08/07

Continuing our ongoing series on trade shows, publishing, bookselling, and more, this week Joe and Elly talk education sessions, galley rooms, the decreased focus on placing orders and getting face time with publishers, and some of their thoughts for improving the shows.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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9:39

Episode 323: What does it mean that Costco stopped is...

A People"s Guide to Publishing ·

2025/07/31

Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers? Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast

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10:18

Episode 322: How can regional trade shows improve for...

A People"s Guide to Publishing ·

2025/07/24

We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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8:58

Episode 321: How effective are regional trade shows...

A People"s Guide to Publishing ·

2025/07/17

After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:00

Episode 320: How well do regional trade shows work...

A People"s Guide to Publishing ·

2025/07/10

For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday

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13:40

Episode 319: How does a press release their first...

A People"s Guide to Publishing ·

2025/06/26

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast! We post new

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