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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

10:12

Episode 325: Conferences, Promos, & More: Booksellers...

A People"s Guide to Publishing ·

2025/08/14

Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet

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10:52

Episode 324: How do we think book tradeshows can...

A People"s Guide to Publishing ·

2025/08/07

Continuing our ongoing series on trade shows, publishing, bookselling, and more, this week Joe and Elly talk education sessions, galley rooms, the decreased focus on placing orders and getting face time with publishers, and some of their thoughts for improving the shows.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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9:39

Episode 323: What does it mean that Costco stopped is...

A People"s Guide to Publishing ·

2025/07/31

Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers? Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast

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10:18

Episode 322: How can regional trade shows improve for...

A People"s Guide to Publishing ·

2025/07/24

We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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8:58

Episode 321: How effective are regional trade shows...

A People"s Guide to Publishing ·

2025/07/17

After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:00

Episode 320: How well do regional trade shows work...

A People"s Guide to Publishing ·

2025/07/10

For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday

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13:40

Episode 319: How does a press release their first...

A People"s Guide to Publishing ·

2025/06/26

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast! We post new

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50:26

Episode 318: "The Bookshelf and Beyond" Microcosm...

A People"s Guide to Publishing ·

2025/06/19

We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores.It was a good time. We might even do it again!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing,

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50:56

Episode 317: How Do Tariffs Affect Canadian...

A People"s Guide to Publishing ·

2025/06/12

Tariffs! We've talked a lot about how they affect American bookstores and publishers. But what has the impact been for our neighbors to the North? Our friend Kim Werker of Nine Ten Publications sat down with us to talk about being a niche publisher in Canada, how knowing who you are makes you a better publisher, and of course, tariffs.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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13:10

Episode 316: How can publishers lower information...

A People"s Guide to Publishing ·

2025/06/05

Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing? ************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the

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16:52

Episode 315: How Should Authors Market Their Books?...

A People"s Guide to Publishing ·

2025/05/29

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your

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7:56

Episode 314: Marketing Your Book | A People's Guide...

A People"s Guide to Publishing ·

2025/05/22

How do you "make your books get found" (as Joe puts it)? This week it's a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more.If you like this one, check back more for a deeper dive into marketing talk!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or

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56:27

Episode 313: Ben Snakepit Returns to the Snake Pit in...

A People"s Guide to Publishing ·

2025/05/15

Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There's no overarching plot or theme, just Ben answering the question "what did you do today?" But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day. This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed.Check out all the Snake Pit

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6:22

Episode 312: How Should a Publisher Pitch a Book to...

A People"s Guide to Publishing ·

2025/05/07

So you're a publisher with a brilliant idea for a writer you want to work with. How do you start that conversation? Is it even worth having? This week on the pod, Joe and Elly share a bit of their experiences on getting authors to write for them, and how it can be structured.************Thank you for listening to the People's Guide to Publishing podcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,

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12:57

Episode 311: How do I publish thematically? w/ Jelani...

A People"s Guide to Publishing ·

2025/05/01

Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more.But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod this week to talk about it!

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9:28

Episode 310: How do you market a book publisher?...

A People"s Guide to Publishing ·

2025/04/24

How do you market your press? It's not just social media and newsletters. Everything from your cover design, format choices, to who is on your marketing team tells the story of your publisher. Jane Friedman is back to talk to Joe and Elly about staying true to your brand and representing your press.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your

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22:52

Episode 309: Does AI innovate publishing or just add...

A People"s Guide to Publishing ·

2025/04/17

AI has been a topic of near-constant debate in publishing the last few years. Is it a great democratizer, making writing, editing, and publishing accessible to everyone? Or is it just adding lower-quality, uncreative slush to the pile? This conversation became even more prominent a few months ago with the launch of Spines, a company that says "harnessing the power of cutting-edge AI, Spines revolutionizes every facet of the publishing journey, including proofreading, formatting, cover

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10:10

Episode 308: What is the Impact of Book Bans? | A...

A People"s Guide to Publishing ·

2025/04/10

Book bans have seen an astronomical increase in the last few years. How are they impacting the book industry, booksellers, and publishers? We had the opportunity to chat with book professionals at a recent conference about what alarms them about book bans, their experiences, what kinds of books are banned, and what we can do to fight bans and challenges************Thank you for tuning into the People's Guide to Publishing! We post new episodes every Thursday about publishing, authors, and

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10:09

Episode 307: How Should Publishers Manage Overstock?...

A People"s Guide to Publishing ·

2025/04/03

Running out of books is a good thing, actually! Jelani Memory of A Kid's Co is back with Joe and Elly to talk about what to do with excess inventory, donating overstock vs pulping, and how "you can't sell what you don't have" usually doesn't apply to books.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting

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19:07

Episode 306: Is Print-on-Demand a Class Issue? w/Jane...

A People"s Guide to Publishing ·

2025/03/27

Print-on-demand books have been called cheap, low quality, and the publishing equivalent of fast fashion. But is that true? What are the upsides of publishers using POD? How do publishers know if POD is the right call? Jane Friedman of The Hot Sheet is back to talk about it!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or

en-us

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