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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

12:57

Episode 311: How do I publish thematically? w/ Jelani...

A People"s Guide to Publishing ·

2025/05/01

Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more.But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod this week to talk about it!

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9:28

Episode 310: How do you market a book publisher?...

A People"s Guide to Publishing ·

2025/04/24

How do you market your press? It's not just social media and newsletters. Everything from your cover design, format choices, to who is on your marketing team tells the story of your publisher. Jane Friedman is back to talk to Joe and Elly about staying true to your brand and representing your press.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your

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22:52

Episode 309: Does AI innovate publishing or just add...

A People"s Guide to Publishing ·

2025/04/17

AI has been a topic of near-constant debate in publishing the last few years. Is it a great democratizer, making writing, editing, and publishing accessible to everyone? Or is it just adding lower-quality, uncreative slush to the pile? This conversation became even more prominent a few months ago with the launch of Spines, a company that says "harnessing the power of cutting-edge AI, Spines revolutionizes every facet of the publishing journey, including proofreading, formatting, cover

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10:10

Episode 308: What is the Impact of Book Bans? | A...

A People"s Guide to Publishing ·

2025/04/10

Book bans have seen an astronomical increase in the last few years. How are they impacting the book industry, booksellers, and publishers? We had the opportunity to chat with book professionals at a recent conference about what alarms them about book bans, their experiences, what kinds of books are banned, and what we can do to fight bans and challenges************Thank you for tuning into the People's Guide to Publishing! We post new episodes every Thursday about publishing, authors, and

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10:09

Episode 307: How Should Publishers Manage Overstock?...

A People"s Guide to Publishing ·

2025/04/03

Running out of books is a good thing, actually! Jelani Memory of A Kid's Co is back with Joe and Elly to talk about what to do with excess inventory, donating overstock vs pulping, and how "you can't sell what you don't have" usually doesn't apply to books.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting

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19:07

Episode 306: Is Print-on-Demand a Class Issue? w/Jane...

A People"s Guide to Publishing ·

2025/03/27

Print-on-demand books have been called cheap, low quality, and the publishing equivalent of fast fashion. But is that true? What are the upsides of publishers using POD? How do publishers know if POD is the right call? Jane Friedman of The Hot Sheet is back to talk about it!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or

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45:26

Episode 305: Why are bugs so cool? w/Karyn...

A People"s Guide to Publishing ·

2025/03/20

Just in time for spring, we're talkin' bugs! They're everywhere, whether you like it or not. And they're honestly cool little critters. "Bug Life" author Karyn Light-Gibson joins Joe and Elly this week to talk about entomology, the importance of maintaining bug populations, how the book could have been much, MUCH longer, and fun insect facts.Get Bug Life on our website: https://microcosmpublishing.com/catalog/books/42401************Thank you for watching the People's Guide to Publishing

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13:14

Episode 303: How can you teach experts to write a...

A People"s Guide to Publishing ·

2025/03/13

Jelani Memory (of DK Publishing and A Kid's Co) is back to talk about The Workshop Method, how Kid's Co is able to get subject matter experts to write quality kidlit, often in under a day. With over 200 books under their belt that have been created through the Method, it's a proven successful way to get words on pages to help kids learn.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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9:36

Episode 304: How do tariffs affect books? | A...

A People"s Guide to Publishing ·

2025/03/06

How will Trump's tariffs affect books? Broadly, not much, especially if you're doing a lot in house, but there are still a few things you might want to know. Fun fact: This episode was originally recorded in 2018, and focuses more on tariffs in China, but time is a flat circle and we've come right around to it being relevant again. ************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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19:28

Episode 302: How Should You Handle Criticism? w/Jane...

A People"s Guide to Publishing ·

2025/02/27

How do you handle negative book reviews? *Should* you even handle them? What kinds of criticism do you engage with, and what's the best way to go about it? Jane Friedman of The Hot Sheet to chat with Joe and Elly about the pros and cons of critical feedback.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting

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33:01

Episode 301: How Do I Identify the Plants in My Path?...

A People"s Guide to Publishing ·

2025/02/20

You likely pass all kinds of plants and herbs in your day to day. But do you know who they are? Where they come from? Maggie Herskovitz can help! Her new book, "An Urban Field Guide to the Plants, Trees, and Herbs in Your Path" recently released, and this week on the pod she joins Joe and Elly to talk about the book's story, cover design, and how she got into plant identification.Grab a copy of "Urban Field Guide" here: https://microcosmpublishing.com/catalog/books/46386

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42:46

Episode 300: Unf*ck Your Parenting with Bonnie Scott...

A People"s Guide to Publishing ·

2025/02/13

How do you raise your kids to be functional adults with big hearts, especially in the current timeline? This week on the podcast, Bonnie Scott and Dr. Faith, authors of Unf*ck Your Parenting, join Joe and Elly to talk about the book's journey and what's new, respecting your kid, book bans, and more. Get Unf*ck Your Parenting on our website: https://microcosmpublishing.com/catalog/books/7026

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11:11

Episode 299: How does a press become an imprint? w/...

A People"s Guide to Publishing ·

2025/02/06

It's episode 300! This week on the pod, Elly, Joe, and Bernie are joined by Jelani Memory of A Kids Co! They talk about taking making your press an imprint of a larger publisher instead of just having it distributed, sticking to your mission during the process, and making your business like a cockroach (unkillable!).

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29:24

Episode 298: What tarot spreads will get you through...

A People"s Guide to Publishing ·

2025/01/23

Joe, Elly, and Bernie sit down with Karen Krebser, author of "Tarot Through the Witch's Year," to chat about tarot in dark times, how to reconcile your practice with your privilege, tarot spreads for diving the future of publishing, and a bit of the history of tarot.Get a copy of Tarot Through the Witch's Year here: https://microcosmpublishing.com/catalog/books/12781

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38:39

Episode 297: How do books get into bookstores?...

A People"s Guide to Publishing ·

2025/01/16

It's another throwback episode! A few years ago, Joe and Elly sat down with sales rep extraordinaire Kurtis to talk about how reps get books into stores. Learn about cover appeal, sales conferences, how store buyers see the books... and that's just the first five minutes. It's an oldie, but an eternally useful goodie of an episode!

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9:37

Episode 296: How Do I Hire Sales Reps?

A People"s Guide to Publishing ·

2025/01/09

How does a small press hire a sales rep? Do you even NEED a rep? This week on the pod, Joe and Elly talk about how Microcosm decided to work with reps, and how to find the reps that will work for you.

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10:19

Episode 295: What are the 3 Biggest Misconceptions in...

A People"s Guide to Publishing ·

2025/01/02

Chris Vega of Blue Cactus Press is back to talk common publishing misconceptions! Zoning issues, delusions of grandeur, printing—learn what makes us unique (and also just as boring as other publishers).

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10:08

Episode 294: What did Taylor Swift reveal about book...

A People"s Guide to Publishing ·

2024/12/26

On Black Friday of 2024, Taylor Swift released "The Eras Tour Book" exclusively through Target. But is it a book? What's the appeal? Who is the audience? Was it unfair to cut out indie bookstores from one of the biggest releases of the year? Jane Friedman of "The Hot Sheet" is back with Joe and Elly to give her thoughts on book-shaped objects.Note: This episode was recorded before the book actually released. Joe's post-release comment— "Since even diehard fans were unhappy with the quality

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36:41

Episode 293: Relationships, Anxiety, and Lamps- A Q&A...

A People"s Guide to Publishing ·

2024/12/19

This week, we pretend we're one of those "hang out and chat about whatever" podcasts, because it's time for Dr. Faith's long-awaited return to the pod! Join Dr. Faith, Joe, and Elly while they answer reader questions, her upcoming books, surviving the holidays, and more. There are always shenanigans when Dr. Faith comes around, so we hope you have as much fun as we did.(If you're wondering what's up with the "advertisers" Joe keeps mentioning, there are multiple visual gags in the episode,

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15:23

Episode 292: How Did You Get a New York Times...

A People"s Guide to Publishing ·

2024/12/12

For a lot of publishers, landing a book on the New York Times Bestseller list is THE goal. How did a small press like Collective Book Studio end up with a title on the most iconic bestseller list in the US? Angela Engel from had a chance to hang out with Joe for a few minutes at a recent conference to talk tell the story.

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