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PODCAST

It"s Always Day One

It"s Always Day One

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you"ll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

business entrepreneurship

All Episodes

7:27

Important Update on the Bullet Points (Aug 12, 2024

It"s Always Day One ·

2024/08/12

In this episode, we dive deep into the latest updates for bullet points and generative text.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

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5:13

Amazon Community Updates (August 8, 2024)

It"s Always Day One ·

2024/08/08

In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands. Highlights include Amazon's new performance anomaly detection tool, a shift in focus from rankings to profitable sales, enhanced seller support, and innovative ad formats. We also explore long-term strategies for better vendor margins, the importance of A+ Premium and video content, optimizing PPC campaigns, and Amazon's latest digital services fee. Plus...

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6:22

Amazon Week 32 - 2024

It"s Always Day One ·

2024/08/07

Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.Case Study Highlights:Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media.Sales Growth: Discover how two niche products achieved 180% year-over-year growth, with PPC sales rising from £2.5k to £15k.Amazon Design System V2: Now available with A+ Premium...

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18:10

Maximizing Prime Day Success: Insights & Strategies...

It"s Always Day One ·

2024/07/15

In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact!RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of wh...

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3:17

Amazon Community Updates (July 4, 2024)

It"s Always Day One ·

2024/07/04

In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad performance, and the major updates from Amazon Ads unveiled at Cannes. Additionally...

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11:15

VCPM: Understanding the True Cost Behind the Numbers...

It"s Always Day One ·

2024/07/01

In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions. RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our ...

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10:30

Important Metrics that are Commonly Overlooked (June...

It"s Always Day One ·

2024/06/24

In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

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4:00

Sponsored Display Videos for Amazon: A Comprhensive...

It"s Always Day One ·

2024/06/19

In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conversion rates, and compelling brand storytelling.Discover best practices to ensure your v...

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3:32

Amazon Community Updates (June 18, 2024)

It"s Always Day One ·

2024/06/18

In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using the Category Insights dashboard, automated ad optimization, and improving Brand Store qualit...

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11:23

Recent Developments on Sponsored Display (June 14, 2024)

It"s Always Day One ·

2024/06/14

Join us in this episode as we dive into the latest advancements in Sponsored Display advertising.Tune in for more updates and insights from georges.blog.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

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3:07

Amazon Community Updates (June 11, 2024)

It"s Always Day One ·

2024/06/11

In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's update...

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5:19

Amazon Community Updates (June 6, 2024)

It"s Always Day One ·

2024/06/06

Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a brand on Amazon, optimizing listings, analyzing competitor ad clicks, Elgato's price parity s...

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5:29

Amazon Community Updates (June 4, 2024)

It"s Always Day One ·

2024/06/04

In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced...

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19:30

Useful Tips on Bid Management (Jun 3, 2024)

It"s Always Day One ·

2024/06/03

In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...

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4:05

Amazon Community Updates (May 30, 2024)

It"s Always Day One ·

2024/05/30

Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers. Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancing visibility with auto-targeting, tackling cart abandonment, strategic planning for sa...

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3:15

Amazon Community Updates (May 28, 2024)

It"s Always Day One ·

2024/05/28

In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search journey insights. Product Listing Quality tool in Campaign Builder. Alexa's advanced AI upgrade. ...

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5:45

Amazon Advertising Strategies Episode 1

It"s Always Day One ·

2024/05/25

In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability.Discover how to:Improve organic rank and reduce PPC costs with effective keyword strategies.Design impactful Sponsored Brands Video (SBV) ads.Target new audience segments with tailored promotions.Utilize Sponsored TV ads for brand awareness.Optimize ad spend by targeting inefficiencies.Leverage Amazon’s latest co...

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17:04

Optimising Match types can siginifantly enhance Ad...

It"s Always Day One ·

2024/05/25

Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies!Get a free audit on your account: https://www.georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $...

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3:07

Amazon Community Updates (May 23, 2024)

It"s Always Day One ·

2024/05/23

In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Vendor Central.Tune in for more insights.RESOURCESRead our News Feed.Book an Amazon Advertising aud...

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3:00

Amazon Community Updates (May 22, 2024)

It"s Always Day One ·

2024/05/22

In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness. We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, opportunities for Prime Day, new logo requirements for Brand Registry, and the importance of clea...

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355 results

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