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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

35:34

Creating plant based milk for kids - with Amy...

Bring Your Product Idea to Life ·

2025/11/07

In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.Amy opens up about:🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.🌱 Navigating regulations and formulation —

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33:55

How FBA (Fulfilment by Amazon) actually works

Bring Your Product Idea to Life ·

2025/11/04

Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.You’ll learn:What FBA really isThe genuine benefits —

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46:12

The secrets of a successful product - with Tricia...

Bring Your Product Idea to Life ·

2025/10/31

What actually makes a product great — not just good, but something people buy again, rave about, and recommend?In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as well as a former Vice President of Sales at Procter & Gamble and Nestlé. She’s also one of the expert panelists on Amazon Prime’s Shopping Court, where she reviews and

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15:44

How to set up your first Amazon listing

Bring Your Product Idea to Life ·

2025/10/28

Creating your first Amazon listing can feel daunting, but it doesn’t need to be. In this episode, I’ll walk you through the essentials for building a strong listing — and share some of the common mistakes to avoid.You’ll learn:What you need to set up your Amazon Seller Central AccountThe key elements of a good Amazon listingHow to avoid the most common listing mistakesRemember to check out my back catalogue for full episodes on shipping, Amazon fees and more.Get my FREE Amazon set up checklist:

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42:50

Navigating later-life career pivots - with Corinne...

Bring Your Product Idea to Life ·

2025/10/24

In this inspiring episode, Vicki chats with Corinne Whillock, founder of Lulu and Boo Jewellery, about how she swapped a 20-year career as a midwife for life as an award-winning jewellery designer.If you’ve ever dreamed of doing something completely different or wondered if it’s too late to start again, this conversation will leave you feeling motivated and reassured that it never is.Corinne shares how a chance encounter with a friend led her to an evening jewellery class that changed everything –

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11:20

The not-so-obvious things costing you money or sales...

Bring Your Product Idea to Life ·

2025/10/21

Sometimes the biggest drains on your Amazon sales aren’t the obvious ones. In this episode, I uncover some of the hidden issues that quietly eat into your profit — and how to start spotting them.You’ll learn:The hidden problems that affect Amazon salesWhy these issues often go unnoticedHow fixing them can boost both sales and profitabilityMentioned in this episode:My FREE Amazon audit checklist: https://checklist.vickiweinberg.com/auditMy Amazon Seller Central audit service:

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37:06

Are You Sabotaging Your Business? Discovering Money...

Bring Your Product Idea to Life ·

2025/10/17

If you’ve ever found yourself undercharging, struggling to raise your prices, or feeling guilty about earning money doing something you love — this episode is for you.This week, I’m joined by Nicky Price, a global transformation therapist and coach who helps women in business break free from the subconscious blocks that hold them back from success and abundance.We dive deep into money blocks — what they are, where they come from, and how they might be quietly sabotaging your business without you

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19:10

What I look for in an Amazon account audit (and what...

Bring Your Product Idea to Life ·

2025/10/14

What actually happens during an Amazon account audit? In this episode, I take you behind the scenes and share some of the key areas I check, what they reveal and what you can do to about it.This is a great way to pick up some tips on the areas you can look at, within your own account, to identify improvements.You’ll learn:The most common areas I review in an Amazon auditReal examples of issues I’ve uncoveredWhy an audit can make such a difference to performanceWant me to take a look at your account

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51:12

Turning Party Bag Fillers into a Sustainable Brand -...

Bring Your Product Idea to Life ·

2025/10/10

This week's guest is Anne-Clare Ribbons, founder of the sustainable kids’ craft brand Cotton Twist. Anne-Clare started her business ten years ago with just £400 and a big dream—to make children’s crafts fun, imaginative, and kind to the planet.Find out how she grew Cotton Twist from hand-cutting paper at her kitchen table to being stocked in hundreds of shops across the UK and worldwide, including John Lewis, National Trust, and English Heritage. Anne-Clare is refreshingly honest about the realities

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11:57

Is it time to audit your Amazon account? Here’s how...

Bring Your Product Idea to Life ·

2025/10/07

Is your Amazon account really working as well as it could? In this episode, I’ll walk you through the clear signs that your account might need a health check — and why small issues left unchecked can end up costing you sales and money.You’ll learn:The signs your Amazon account isn’t performing as it shouldHow to spot problems before they become bigger issuesWhy regular health checks are so valuable for long-term successIf you’d like a fresh pair of eyes on your account, I offer tailored Amazon

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32:57

The Essential Insurance Guide for Product Businesses...

Bring Your Product Idea to Life ·

2025/10/03

Insurance might not sound like the most exciting part of running your business – but it’s one of the most important. In this episode, I’m joined by Gary Ross from Blip, who has over 40 years of experience in the insurance world, to break it all down in a way that’s simple, practical, and surprisingly interesting!If you’re selling products – whether you make them yourself, import them, or curate them – you’ll learn exactly what types of cover you need, why it matters, and how to avoid nasty surprises

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14:37

Why should businesses start, or continue to sell on...

Bring Your Product Idea to Life ·

2025/09/30

This is a re-release. Original episode published in October 2024Key takeaways: Amazon can be an excellent marketplace for small businesses to reach new customers. Selling on Amazon involves challenges, but it can significantly increase brand visibility. Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment. Many customers shop on Amazon because of its convenient payment and shipping options. It's essential to optimise your product listings on Amazon to attract

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36:29

Empowering Artisans: Building a purpose driven brand...

Bring Your Product Idea to Life ·

2025/09/26

In this episode, I chat with Reshma Nagpal, founder of Orregin, a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission.You’ll hear:How a difficult time during Covid led to a business idea rooted in purpose and passion.The power of working directly with artisans to preserve traditional crafts while creating

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30:27

What I’d do differently if I started on Amazon again

Bring Your Product Idea to Life ·

2025/09/23

I first started selling on Amazon around nine years ago, and while I did a lot right, there’s plenty I’d do differently if I was starting today.In this episode, I’m sharing both the wins and the lessons learned – so you can avoid the costly mistakes I made and benefit from what’s working for my clients right now.We’ll cover:The things I’d repeat – from having an established product to creating a great listingWhy I’d skip Amazon’s A+ templates in favour of custom layoutsHow I’d approach stock

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49:35

Master Your Cash Flow - with Sarah Mathias, This Is...

Bring Your Product Idea to Life ·

2025/09/19

Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias, e-commerce consultant and founder of This is Growth, who works with small business owners to cut through the noise and focus on the numbers and strategies that actually drive profit.Sarah shares:The most common mistakes she sees product businesses make with cash flow (and how to avoid them).Why poor margins and

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14:27

Get your Amazon listings ready for Q4

Bring Your Product Idea to Life ·

2025/09/16

Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be.In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition.You’ll learn:Why last-minute changes might not get indexed in timeHow to optimise titles, bullets, and images for the seasonThe role seasonal keywords can play in increasing visibilityHow to plan your stock levels and avoid costly

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31:00

Championing Female Entrepreneurs - with Maddie Pirrie...

Bring Your Product Idea to Life ·

2025/09/12

This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie, Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK.If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with insights about the power of visibility, connection, and community. Maddie shares the story behind Buy Women Built, why it exists, and how it’s already making a huge impact for thousands of

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21:49

The quick changes you can make to see results on...

Bring Your Product Idea to Life ·

2025/09/09

With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul.In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including:Quick title changes that can improve your visibilityHow better images can increase clicks and conversionsMaking the most of your bullet points to highlight benefitsUpdating backend keywords for better search relevanceReviewing your pricing and fees before

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37:09

Finding Calm in Chaos: The Story Behind Whist - with...

Bring Your Product Idea to Life ·

2025/09/05

In this episode, I’m joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way.We cover:The differences between running a service business and a product business.How Kerry overcame her fear of showing up on Instagram and why visibility matters.Practical ways to sell

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17:20

Why September is a great time to launch on Amazon

Bring Your Product Idea to Life ·

2025/09/02

If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it.In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year.We’ll cover:Why September gives you enough time to set up properly before Q4 kicks inHow launching now helps you avoid being drowned out in peak season noiseWhy it’s the perfect moment to build reviews and traction before the busiest

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371 results

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