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PODCAST

The Tech Leader"s Playbook

Avetis Antaplyan

Welcome to your weekly playbook for tech leadership - where founders, executives, and innovators share real strategies for scaling smarter and leading stronger. Hosted by Avetis Antaplyan, Founder and CEO of HIRECLOUT, a global leader in technology and go-to-market recruiting and consulting.

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All Episodes

00:36:53

Why Your Startup's Marketing Isn’t Working (And How...

The Tech Leader"s Playbook ·

2025/07/17

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Donnigan, a seasoned virtual CMO and go-to-market strategist known for helping post-Series A tech companies scale with precision. With a background in video technology, streaming, and category design, Mark brings decades of practical insights to the table on what it takes to move beyond initial traction and build a sustainable growth engine.Together, they explore why so many engineering-led startups struggle to

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00:57:13

How to Know When It’s Time to Pivot—And What to Do Next

The Tech Leader"s Playbook ·

2025/07/09

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Russ Hawkins, a seasoned three-time CEO renowned for reviving and scaling struggling startups into profitable, exit-ready companies. With a background rooted in sales and a practical MBA earned through hands-on transformation work alongside McKinsey and AT&T, Russ shares his battle-tested playbook for turning chaos into clarity.Together, they unpack Russ’s journey from humble beginnings to orchestrating successful

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00:41:13

Scaling Without Burnout: Why Doing Less Is the CEO...

The Tech Leader"s Playbook ·

2025/07/03

In this episode of The Tech Leader's Playbook, Avetis Antaplyan welcomes Pete Steege, B2B growth strategist, founder of B2B Clarity, and author of the bestselling book Radical Clarity. With decades of experience across startups and Fortune 100 companies, Pete has carved out a unique niche: helping technical founders grow into confident, purposeful CEOs—no more accidental CEOs.The conversation explores Pete’s unconventional journey from engineer to executive advisor, detailing pivotal moments that

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01:00:42

Inside the Mind of a 6,000-Person Team Leader

The Tech Leader"s Playbook ·

2025/06/25

In this episode of The Tech Leader's Playbook, we sit down with Michel Langlois, former Cisco and Juniper executive and author of Beyond the Code. From growing up on a chicken farm in rural Quebec to leading 6,000+ global engineers during the rise of the internet, Michel shares a masterclass on scaling tech organizations with heart and strategy.TakeawaysIt's not where you were born that dictate what you will become.You have to take the ways to get there.There was no playbook for scaling

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00:45:05

How to Build Wealth and Joy by Living Intentionally

The Tech Leader"s Playbook ·

2025/06/18

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Jon Staenberg, a three-time Stanford graduate and founder of Agate Hound Fund. They discuss John's unconventional journey through entrepreneurship and investing, starting from his early work experiences in Omaha to his ventures in Argentina's wine industry. The episode dives into the influence of Warren Buffett, the importance of storytelling in business, and the emerging opportunities in search funds and

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00:47:24

What Does It Take to Lead Through Chaos and Still Win?

The Tech Leader"s Playbook ·

2025/06/11

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Philip Merrick, a seasoned technologist and CEO of pgEdge. They discuss Merrick's journey in the tech industry, the evolution of leadership styles, the importance of building great teams, and the vision behind pgEdge. The conversation also covers the evolution of cloud computing, data security, and fostering a culture of innovation within teams. In this conversation, Phillip Merrick shares his insights on the

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00:59:08

Inside Private Equity: How to Scale, Sell & Build...

The Tech Leader"s Playbook ·

2025/06/04

In this episode of The Tech Leader's Playbook, Adam Coffey, a seasoned private equity expert, shares his insights on the dynamics of private equity and its impact on entrepreneurs. He discusses the importance of understanding private equity, the role of company culture, and the significance of choosing the right business model. Adam also reflects on his experiences with successful and less successful exits, emphasizing the influence of macroeconomic conditions. He provides valuable advice for

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00:52:00

Climate Innovation That Actually Sells: No Green...

The Tech Leader"s Playbook ·

2025/05/28

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Josh Dorfman, a serial climate entrepreneur, about his journey into sustainability and the founding of Planted, a company focused on creating sustainable materials. They discuss the challenges of commercializing innovative solutions, the importance of scaling climate tech, and the role of media in raising awareness about climate action through Supercool, a platform that highlights successful climate tech stories. In this

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00:54:38

Why Good Execution Always Beats Big Ideas

The Tech Leader"s Playbook ·

2025/05/22

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Alfred Miranda, a seasoned CTO with extensive experience across various industries including cannabis, fashion, and technology. They discuss the importance of diverse industry experience, the challenges of adapting leadership styles, and the pitfalls of traditional industries in adopting technology. Alfred shares valuable insights from his time at MedMen, a rapidly growing cannabis company, and emphasizes the need for

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00:54:51

Why Most Leaders Are Running the Wrong Race

The Tech Leader"s Playbook ·

2025/05/14

In this episode of The Tech Leader's Playbook, Tammy Alvarez discusses the intrinsic link between business success and career fulfillment, emphasizing the need for individuals to align their personal ambitions with organizational goals. She highlights the broken nature of corporate systems that often overlook employee motivation and engagement, leading to a significant portion of the workforce feeling unfulfilled. Tammy shares insights on the importance of self-advocacy, the dangers of chasing

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00:53:48

Toxic Ambition: Why Overachieving Leaders Burn Out...

The Tech Leader"s Playbook ·

2025/05/07

In this episode of The Tech Leader's Playbook, Keren discusses the concepts of toxic ambition and workaholism, exploring how they manifest in leadership and personal life. She shares her journey to becoming a coach and author, emphasizing the importance of aligning personal choices with one's true self. The discussion dives into the 'gilded cage' of success, where achievements can lead to feelings of entrapment. Keren highlights the significance of systems for well-being and the

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01:12:35

Why Your Startup Will Fail Without This Unfair Advantage

The Tech Leader"s Playbook ·

2025/04/30

In this episode of The Tech Leader's Playbook, Dr. David Yang shares his entrepreneurial journey, discussing the challenges and successes he faced while building multiple companies. He emphasizes the importance of understanding customer pain points and the three essential elements—referred to as the 'three magic crystals'—that contribute to startup success. The discussion also touches on the significance of market needs, the excitement of innovation, and the necessity of having the right

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00:53:21

Authenticity in the Age of AI: Marketing, Medicine &...

The Tech Leader"s Playbook ·

2025/04/24

In this compilation episode of the Tech Leaders Playbook, we bring you a powerhouse mix of insights from top minds exploring how AI is transforming marketing, personal branding, and precision healthcare. You'll hear expert insights on why emotional intelligence is the new edge in the age of automation, how personal connection and consistent content win over sterile AI-generated noise, and what it means to position your startup like a media company. We also dive into the future of

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00:58:58

Why Talent Alone Won’t Get You the Job—And What Will

The Tech Leader"s Playbook ·

2025/04/16

In this episode of The Tech Leader's Playbook, Avetis Antaplyan and Ashley Rudolph explore the intricacies of career growth, the importance of hard work, and the transition from execution to strategic thinking in leadership roles. They discuss the significance of managing generational expectations in the workplace, the lessons learned from scaling General Assembly, and the critical nature of hiring the right talent. The dialogue emphasizes the need for clarity in focus and the power of asking

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00:45:11

Why Resilience Is the #1 Trait Jenny Fielding Looks...

The Tech Leader"s Playbook ·

2025/04/09

In this episode of The Tech Leader's Playbook, Jenny Fielding shares her insights on entrepreneurship, venture capital, and the importance of resilience and grit in the startup world. She discusses her journey from being a founder to a venture capitalist, the lessons learned from her successes and failures, and the unique thesis of her fund, Everywhere Ventures. Fielding emphasizes the significance of timing in startups and the characteristics that make successful founders. She also highlights the

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00:47:07

How AI and Big Data Are Reshaping Industries with...

The Tech Leader"s Playbook ·

2025/04/02

In this episode of The Tech Leader's Playbook, Avetis Antaplyan speaks with Rohini Kasturi, CEO of HG Insights, about the transformative role of data intelligence in driving revenue growth and operational efficiency. They discuss the evolution of data usage in the context of AI, the importance of creating a growth playbook, and the need for precise intelligence in decision-making. Rohini shares insights on market dynamics, the impact of AI on sales and marketing, and the balance between automation

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00:52:57

Innovation & Disruption: How to Stay Ahead in Tech...

The Tech Leader"s Playbook ·

2025/03/26

In this compilation episode of The Tech Leader's Playbook, top thought leaders share their insights on business growth, innovation, and marketing ROI. The discussion covers the power of mastermind groups in gaining industry-leading perspectives and the complexities of scaling B2B service businesses. Experts break down key strategies for success, including the importance of talent acquisition, a strong sales culture, and niche specialization. The conversation also highlights the role of customer

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00:57:09

AI, Business, and the Future of Work with Lior Weinstein

The Tech Leader"s Playbook ·

2025/03/19

In this episode of The Tech Leader's Playbook, Lior Weinstein shares his journey into the world of AI, discussing the evolution of technology, the significance of hardware advancements, and the emergence of new AI models. He emphasizes the limitations of current AI intelligence, clarifying misconceptions about its capabilities and the future of AI technology. The discussion also touches on the rapid growth of AI investments and the implications for various industries. In this conversation,

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01:01:23

Eliminating Inefficiencies & Redefining Productivity...

The Tech Leader"s Playbook ·

2025/03/13

In this episode of The Tech Leader's Playbook, Avetis Antaplyan and Brent Kedzierski discuss the concept of human-centric work design, exploring its implications for workplace efficiency and employee engagement. Brent shares insights from his extensive experience in organizational psychology, emphasizing the importance of understanding worker dynamics, the role of technology, and the need for structured work environments to enhance productivity. The conversation dives into metrics of work intensity

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00:28:34

How AI is Reshaping Marketing & Personal Branding...

The Tech Leader"s Playbook ·

2025/03/05

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Vladimer Botsvadze, a leading expert in digital transformation and AI. They discuss the evolution of digital marketing, the importance of personal branding, and how AI is reshaping marketing strategies. Vladimir emphasizes the need for emotional intelligence and authentic connections in a noisy digital marketplace, highlighting the significance of community and storytelling in building a personal brand. He shares insights on

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110 results

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