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PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:23:05

Why Creators Like Kai Cenat are Playing Dodgeball for...

Next in Media ·

2025/08/19

Next in Media spoke with Drew Muller, VP and General Manager of House of Highlights, about how the Warner Discovery-owned property is looking to bridge sports fandom with top creators' content via the Creator League. The event, founded in 2023, features top creators such as Kai Cenat, Jesser and FaZe Rug playing a series of tournaments in sports such as slamball, dodgeball and basketball for big prize money, both on social platforms and streaming services like HBO Max.💡Takeaways:🔄 Evolving Beyond

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00:27:08

How Tubi is Embracing Creators - and Trying to Shake...

Next in Media ·

2025/08/05

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities.💡Takeaways:🎬 Creator Content is Blurring the Lines with Traditional TV: The distinction between content from native digital creators and traditional Hollywood content is

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00:26:30

Ad Tech Forrest Gump Ari Paparo on his New Book, and...

Next in Media ·

2025/07/29

Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.💡Takeaways:🏛️ The initial small scale of programmatic advertising in the early 2000s made it difficult for regulators to foresee its future dominance, allowing Google's

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00:10:41

Creators, Campaigns, and Cannes: Navigating the...

Next in Media ·

2025/07/24

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.💡Takeaways:📺 YouTube's Growing TV Presence: YouTube is increasingly seen as a significant part of the TV landscape, with

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00:25:02

What Happens to Retail Media When Agents Start Taking...

Next in Media ·

2025/07/22

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.💡Takeaways:💸 Retail Media Explosion & Consolidation: The retail media sector has seen

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00:10:12

Are You Ready for Gen Alpha? Insights from Razorfish...

Next in Media ·

2025/07/17

In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and influence on household purchasing decisions, as well as Razorfish's "creator collab" program designed to meet the evolving demands of creator-centric marketing.💡 Takeaways:👶 Gen Alpha is more "Gen Z than Gen Z" at age 10 and will fundamentally change marketing, moving beyond the

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00:23:33

Snap's CMO Grace Kao: Beyond Social Media -...

Next in Media ·

2025/07/15

Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.💡Takeaways:📸 Camera-First Communication: Snapchat's core design, opening directly to a camera, has fostered a culture

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00:05:33

Kasha Cacy, Known CMO: Navigating YouTube's "Other"...

Next in Media ·

2025/07/10

Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, also touches on the evolving landscape of big creators acting as media companies and the current economic outlook from a business perspective.💡Takeaways:📈 YouTube's Continued Growth: YouTube consistently gains viewership from traditional television, stealing audience year over year. 🤷‍♀️ Content

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00:17:49

How to Bring Creators and Commerce Together Without...

Next in Media ·

2025/07/08

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.💡Takeaways:🛒 Retail Data for Influencer Selection: The integration of retail data, particularly from large retailers like Walmart, is revolutionizing how brands select

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00:08:38

Retail Media's Future with Anne Harrell of Pacvue in...

Next in Media ·

2025/06/30

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.💡Takeaways:The Challenge of Cross-Platform Attribution: While closed-loop attribution is effective

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00:11:01

A Tale of Two TV Upfronts

Next in Media ·

2025/06/26

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.💡Takeaways:🏈 Sports Media Dominance: Live sports, particularly NFL and NBA, are highly competitive and fast-moving in the media marketplace, unlike other content which is experiencing slower movement and caution from buyers.⚠️

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00:14:09

Can Spotify Become a Bigger (Video) Ad Player?

Next in Media ·

2025/06/24

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.💡Takeaways:🎧 Shifting Perception of Spotify's Business Model: While initially perceived primarily as a subscription service, Spotify is increasingly demonstrating its commitment to advertising,

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00:12:34

Live From Cannes with Walmart Connect's Ryan Mayward

Next in Media ·

2025/06/20

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 💡Takeaways:🌐 Off-Platform Retail Media Expansion: Walmart Connect is significantly expanding its retail media capabilities beyond

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00:17:07

Live From Cannes with Google's Sean Downey

Next in Media ·

2025/06/17

Next in Media and Sean Downey of Google discuss YouTube's evolving role in connecting brands with creators, highlighting new platforms like Brand Connect and "Peak Points" to foster authentic partnerships and drive full-funnel outcomes for advertisers. They also touch on YouTube's expansion into live events like the NFL's global broadcast and the growing potential of shoppable content across all formats.💡Takeaways:🤝 Creator-Brand Connection: There's a growing emphasis on connecting brands with

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00:22:10

Should Paypal be building an ad business?

Next in Media ·

2025/06/11

Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 💡Takeaways:🌐 The Power of Transaction Graphs: PayPal's advertising strategy is built on its "transaction graph," which captures consumer spending across 30 million

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00:19:53

Mike and Emily Riley talk media agency paralysis,...

Next in Media ·

2025/06/09

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.💡Takeaways:📉 Agency Turmoil and Risk Aversion: Ad agencies are experiencing significant internal issues, including layoff fears, client shifts, and restructuring (e.g., WPP). 🤝 Innovation Through Established Channels: While direct sales to agencies are difficult, ad tech innovation is still happening by "hitching wagons" to established platforms. 🛍️ Retail Media's Rise: Retail media,

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00:33:08

Should Brands Care More about Sports, Creators, or...

Next in Media ·

2025/06/04

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.💡Takeaways:Sports Dominance & Cultural Anchor: Sports have become a dominant force in media, serving as a critical aspect of live content and a shared cultural experience that transcends demographics and connects communities. 🏈Rise of the Creator Economy: The upfronts are increasingly focused on the

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00:21:05

Emily and Mike talk about the ad world's new...

Next in Media ·

2025/06/02

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.💡Takeaways:The resurgence of Marketing Mix Models (MMMs) is a significant topic in Ad Tech, with varying opinions on their effectiveness, especially when pitted against AI-driven tools from major platforms like Meta and Google. 📊Historically, MMMs were expensive and data-intensive, primarily accessible to large advertisers like P&G for high-level media allocation decisions

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00:25:47

Why Ad Tech Might Finally Get a Piece of That Creator $

Next in Media ·

2025/05/21

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.💡Takeaways:Creator Economy's Spending Gap 🤯: Despite excitement and increased brand activity, there's a significant gap between time spent with creator content and advertising spend in that area.Media Consumption Convergence

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00:20:05

Mike and Emily do a post upfront breakdown, mourning...

Next in Media ·

2025/05/19

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.💡Takeaways:Microsoft Exits Ad Tech (Again): 📉 The tech giant is sunsetting Xandr, citing a shift towards AI. Is this a strategic pivot or another retreat from the complex ad tech landscape? 🤔AI is

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