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PODCAST

Digital Horizons

James Walker & Brian Hastings

Welcome to Digital Horizons, where today"s strategies meet tomorrow"s innovations in the ever-evolving world of digital marketing.Dive deep with industry trailblazers and thought leaders as we uncover what"s driving success right now and forecast the trends that will shape the digital landscape in the years to come.In each episode, we"ll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.From

business marketing

All Episodes

9:41

Impacts From The TikTok Ban For Marketers

Digital Horizons ·

2025/01/23

The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance• Brian shares his experiences as a TikTok user during the suspension• Insights into how content changes when American creators were offline• Analysis of the emotional impact on users and advertis...

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17:36

Building Trust and Measuring Success with Your Agency

Digital Horizons ·

2024/12/24

Unlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent misalignments? This episode promises to arm you with strategies to ensure both you and your agency are measuring meaningful metrics like revenue and cost per acquisition, working together towards shared objectives. We'll also spotlight the indispensable ...

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6:20

Brand News: Jaguar's Bold Rebranding - Innovation or...

Digital Horizons ·

2024/12/03

Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic ...

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6:40

Brand News: YouTube Shorts and Facebook Insights

Digital Horizons ·

2024/11/28

Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growt...

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19:03

Maximising E-Commerce Success: Transforming Customer...

Digital Horizons ·

2024/11/24

Unlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of post-purchase automation. Learn how to craft highly segmented and personalized communications using tools like Klaviyo and HubSpot, and explore the art of strategic remarketing. We reveal how to smartly exclude recent buyers from your usual lists and inste...

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11:42

E-Commerce Mastery: Boosting Conversion Rates with...

Digital Horizons ·

2024/11/13

Unlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazing strategies that go beyond the typical tips, focusing on user-generated content and behavior-based trigger messaging. Discover how showcasing real customer videos can work wonders on your landing pages, and learn about advanced tactics like exit-inten...

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3:48

Brand News: Online Adverting Increases by 9.7% in...

Digital Horizons ·

2024/11/10

Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of...

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15:02

Boost Your E-Commerce Profits: Unlocking New Revenue...

Digital Horizons ·

2024/11/07

We promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and learn how setting strategic thresholds can entice customers to spend more. Our discussion highlights AI-powered product recommendations, featuring a compelling case study from Dan Murphy that reveals how individualized shopping experiences can skyrocket...

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3:15

Brand News: Black Friday Brand Boost - Transforming...

Digital Horizons ·

2024/11/05

Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppe...

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4:45

Brand News: OpenAI's SearchGPT vs. Google -...

Digital Horizons ·

2024/10/29

Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll dis...

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19:32

Unlocking E-Commerce Gold: Proven Strategies to Drive...

Digital Horizons ·

2024/10/27

Unlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture and convert valuable market share. Explore the dual power of Google’s organic and paid search strategies, and learn how to make your site more releva...

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5:04

Brand News: Adidas' AI-Driven Ad & The Future of...

Digital Horizons ·

2024/10/22

Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe ...

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13:26

The 4 Lever For Explosive Ecommerce Success

Digital Horizons ·

2024/10/17

Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modest sales or managing a booming business. We dive deep into the art of optimizing your marketing budget by focusing on quality over quantity in traff...

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11:55

Brand News: YouTube's TV Triumph & Meta's New AI...

Digital Horizons ·

2024/10/11

What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how...

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32:04

Marketing Grad to Agency Owner: How to Guide

Digital Horizons ·

2024/10/08

Ever wondered how a humble university student job at a restaurant could shape a path to becoming a managing director at a top digital marketing agency? Discover Brian's journey from his formative years at Queensland University of Technology to navigating the complexities of the digital marketing world. You'll gain insights into his early experiences in advertising sales at News Corp's Courier Mail and how these roles, often overlooked, equipped him with the foundational skills for a thriving ...

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10:35

Brand News: Avoiding Short-Termism in Modern...

Digital Horizons ·

2024/10/03

Struggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this episode, we take a closer look at why many CMOs and marketing teams are drawn into a cycle of short-termism, often at the expense of long-term brand equity. By sharing insights from a compelling AdNews article, we highlight the critical yet often overlooked...

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10:46

Maximize Your Black Friday Profits: Proven Strategies...

Digital Horizons ·

2024/09/30

Ready to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences early, the power of shifting budget allocations towards reach and video view campaigns starting in September, and the benefits of offering flexible payment options like Buy Now, Pay Later (BNPL) to build trust and smoothen checkouts. You'll learn how under...

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5:57

Brand News: How IKEA Turned Windows Into Viral Ads...

Digital Horizons ·

2024/09/25

Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-c...

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8:26

What's Holding You Back from a PERFECT Brand Strategy?

Digital Horizons ·

2024/09/22

Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your bus...

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6:13

Brand News: Canva’s 300% Price Hike & Its New...

Digital Horizons ·

2024/09/16

What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market.We also dive int...

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74 results

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