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PODCAST

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

MatthewBertram.com

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.Each week, Matthew dives into the tactics,

business marketing

All Episodes

57:23

Entity SEO & AI Search: Winning in the New Search...

The Best SEO Podcast: Defining the Future of Search... ·

2025/08/18

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy. • Entity SEO requires mapping relationships between data points like organizations, places, authors, and products • Structure...

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46:02

From Google to Everywhere: How to Win in the New...

The Best SEO Podcast: Defining the Future of Search... ·

2025/08/11

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms • ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website • ...

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52:21

The New SEO Playbook: Winning in a World of AI...

The Best SEO Podcast: Defining the Future of Search... ·

2025/08/04

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better way to...

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52:07

AI Revolution in Marketing with Kevin Surace

The Best SEO Podcast: Defining the Future of Search... ·

2025/07/28

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by enabling rapid content creation and analysis. • Content that previously took weeks can now be generated in minutes with equal or better quality. • Th...

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49:41

How Authentic Storytelling Builds Brand Trust with...

The Best SEO Podcast: Defining the Future of Search... ·

2025/07/21

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly happens off your website, making platform-diverse content essential • YouTube is overtaking Google as a search destination, highlighting the growi...

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51:39

YouTube Ads: The Secret to Growing Your Brand Now...

The Best SEO Podcast: Defining the Future of Search... ·

2025/07/14

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The most effective YouTube ads follow a hook-educate-call to action structure • Balance AI capabilities with human strategy to create marketing that ...

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59:54

CEO Mindset & Strategy: The Proven Formula to Scale...

The Best SEO Podcast: Defining the Future of Search... ·

2025/07/10

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to match your desired business level • The business you have is a mirror reflecting who you are as an entrepreneur • Eliminate before you delegate to av...

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51:47

Cracking the Modern Sales Code: AI, Authenticity, and...

The Best SEO Podcast: Defining the Future of Search... ·

2025/06/30

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles. • Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations • Focus on mastering one platform before expanding to others – cont...

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40:06

From Cold Emails to Hot Leads: The Digital Marketing...

The Best SEO Podcast: Defining the Future of Search... ·

2025/06/28

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • Design doesn't matter in email – focus on consistency and authenticity instead • The sweet spot for email frequency is 2-4 times per month • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • D...

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51:46

Marketing in the Age of AI: Why the Funnel is Dead...

The Best SEO Podcast: Defining the Future of Search... ·

2025/06/12

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery. • Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites • Quality content with unique insights and authentic perspectives remains essential despite AI advancements • The traditional marketing funnel concept is outdated – customers enter and exit at ...

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54:44

Building Effective Funnels: Psychology, Economics,...

The Best SEO Podcast: Defining the Future of Search... ·

2025/06/02

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing. • Understanding that persuasion differs from manipulation when your product genuinely helps people • Recognizing the five levels of awareness in marketing and how they affect customer decisions • Approaching funnels as a series of micro conversions rather than one big knockout punch • Creating landing pages that fun...

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46:35

Digital Marketing Revolution: Adapting to AI's...

The Best SEO Podcast: Defining the Future of Search... ·

2025/05/26

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: https://billricestrategy.com https://www.youtube.com/@billricestrategy https://www.linkedin.com/in/billrice/ --- More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGE...

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39:03

Converting Questions to Leads: The Power of Human...

The Best SEO Podcast: Defining the Future of Search... ·

2025/05/19

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities. • Human-powered chat services capture 50-60% more leads compared to websites without chat functionality • Busines...

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37:06

Scaling Service Companies Through Data-Driven...

The Best SEO Podcast: Defining the Future of Search... ·

2025/05/12

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products. • Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners • Data-driven marketing decisions are more effective than relying on assumptions • Analyzing client budgets revealed opportunities for additional services within ...

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44:17

From SERPs to Subscribers: Mastering YouTube SEO with...

The Best SEO Podcast: Defining the Future of Search... ·

2025/05/05

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries. • YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search • Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages • The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking • F...

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27:47

The New Era of Digital Strategy & AI-Powered Growth...

The Best SEO Podcast: Defining the Future of Search... ·

2025/04/28

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months. • Marketing fundamentals remain critical as the foundation for all digital strategies • Companies must optimize for multiple platforms,...

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45:42

From Posts to Profits: Maximizing Your Influencer...

The Best SEO Podcast: Defining the Future of Search... ·

2025/04/14

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts. • Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads) • Athlete c...

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61:35

Data-Driven Decision Making: The Untold Story of...

The Best SEO Podcast: Defining the Future of Search... ·

2025/04/07

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conf...

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79:56

The Father of SEO Bruce Clay Reveals How to Thrive in...

The Best SEO Podcast: Defining the Future of Search... ·

2025/03/17

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google’s AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions perform...

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62:50

Maximize AI Adoption and Upskilling with Proven AI...

The Best SEO Podcast: Defining the Future of Search... ·

2025/03/10

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI across different departments • Understanding the gap between perceived and actual AI adoption • Key roles in AI governance an...

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666 results

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