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PODCAST

Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you"re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you"ll find honest

leisure home & garden

All Episodes

21:45

Build a Farm Ecosystem, Not Just a Farm Stand (Mini...

Rooted Agritourism ·

2025/08/11

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation

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12:00

More Than Flowers: The Hidden Role of Farmers as...

Rooted Agritourism ·

2025/08/04

In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to

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18:56

How to Sell Extra Flowers Without Discounting Them

Rooted Agritourism ·

2025/07/29

In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's

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26:34

How I Took an Intermission on my Flower Farm in the...

Rooted Agritourism ·

2025/07/21

Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPPWorkshops: https://www.sunnymarymeadowcoaching.com/workshopsIn this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include

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16:34

How Comprehensive Planning Shapes the Future of Rural...

Rooted Agritourism ·

2025/07/07

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for

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15:13

How to Best Explain the Benefits of Locally Grown...

Rooted Agritourism ·

2025/06/30

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and

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16:32

5 Tips for Getting the Most Life From Your Fresh...

Rooted Agritourism ·

2025/06/23

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local

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23:11

The Miracle on 34th Street Mindset: Integrity,...

Rooted Agritourism ·

2025/06/16

In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and

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30:38

Grow Your Audience Like You Grow Your Flowers: Social...

Rooted Agritourism ·

2025/06/09

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.TakeawaysSocial media should focus on audience

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28:16

Are You Chasing Time or Chasing Money in Your Business?

Rooted Agritourism ·

2025/06/02

In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide

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22:21

Simplifying Dahlia Planting: Save Time and Grow...

Rooted Agritourism ·

2025/05/26

In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.TakeawaysDahlias are resilient and can thrive with proper care.Simplifying planting techniques can

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21:25

How to Succeed at Flower Farming When It’s Not Your...

Rooted Agritourism ·

2025/05/19

In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace

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32:28

Marketing with Heart and Tech: How to Use AI Without...

Rooted Agritourism ·

2025/05/12

In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the

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22:50

Find Your Flower Farm Fit: Adding Weddings and...

Rooted Agritourism ·

2025/05/05

Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to

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27:28

Find Your Flower Farm Fit: Subscriptions,...

Rooted Agritourism ·

2025/04/28

In this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings.TakeawaysAssess

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17:25

Find Your Flower Farm Fit: Matching Your Life with...

Rooted Agritourism ·

2025/04/21

Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create

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15:21

From Farm to Florist: Smart Strategies for Selling...

Rooted Agritourism ·

2025/04/14

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit

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2:19

Flower Farmer Forum Podcast - Official Trailer

Rooted Agritourism ·

2025/04/14

The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for

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6:42

The Solution to Tariffs for Florists: Buy Local...

Rooted Agritourism ·

2025/04/09

Sign up here: www.farmerstoflorists.comIn this short but powerful episode, we’re talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart.If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is

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15:32

Mastering Crop Planning for Profitable Flower Farming

Rooted Agritourism ·

2025/04/07

$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxGIn this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve

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181 results

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