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PODCAST

Quilting on the Side

Andi Stanfield and Tori McElwain

Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.Whether you"re into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you"ll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a

business entrepreneurship

All Episodes

58:50

All About Fabric Design with Riley Blake Designer...

Quilting on the Side ·

2025/08/26

Send us a text In this episode of Quilting on the Side, Andi and Tori chat with Jennifer Long of Sew a Story about her journey from a hobbyist quilter to a successful fabric designer and membership founder. Jennifer shares her early experiences with quilting, how she transitioned her passion into a business, and the challenges she faced along the way, including a significant rejection that ultimately led to her growth as a designer. The conversation delves into the importance of crafting conn...

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28:37

Market Research & Trends in the Quilting Industry

Quilting on the Side ·

2025/08/19

Send us a text Summary In this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engagin...

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27:16

Season 4 Recap

Quilting on the Side ·

2025/04/29

Send us a text In this episode, Andi and Tori celebrate the conclusion of Season Four of their podcast, reflecting on the incredible journey they've had with their guests and the insights shared throughout the season. 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights. Want to Support the Podcast and Unlock Exclusive Perks? Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access ...

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27:34

Get a Mindset Boost with a Life Coach

Quilting on the Side ·

2025/04/22

Send us a text In this episode of Quilting on the Side, Andi and Tori welcome back Dara Tomasson, a life coach for quilters. They discuss the importance of emotional regulation, the shift from weight loss to mindset coaching, and the challenges of balancing motherhood with business pursuits. Dara shares insights on coping strategies, the nature of guilt, and the rewarding aspects of coaching women to improve their lives. The conversation emphasizes the significance of self-acceptance, celebra...

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37:16

Work Smarter With AI Tools

Quilting on the Side ·

2025/04/15

Send us a text In this episode of Quilting on the Side, Andi and Tori explore the intersection of artificial intelligence (AI) and quilting. They discuss the basics of AI, its applications in the quilting community, and the limitations of AI-generated content. The conversation highlights the importance of human creativity in conjunction with AI tools, emphasizing the need for effective prompts to maximize AI's potential. They also touch on the role of images in AI and the future of AI in crea...

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26:37

My Summit Story

Quilting on the Side ·

2025/04/08

Send us a text In this episode of Quilting on the Side, Andi shares her experiences participating in the Quilted Summit, discussing the benefits of collaboration, presentation styles, and the importance of engaging with an audience. She highlights the lessons learned from the event, including customer service strategies and the significance of follow-up communication. The conversation emphasizes the power of networking and collaboration in the quilting community, encouraging listeners to part...

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35:57

Stitching Success

Quilting on the Side ·

2025/04/01

Send us a text In this episode of Quilting on the Side, hosts Andi and Tori interview Susan Smith, a quilter with a rich family history in quilting. Susan shares her journey from learning to quilt on a treadle machine in a log cabin to turning her passion into a business during the pandemic. She discusses her marketing strategies, particularly the effectiveness of YouTube, and emphasizes the importance of building trust with her audience before selling her courses. Susan also shares insights ...

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29:54

Step on Stage: Tips for Speaking to Quilt Guilds

Quilting on the Side ·

2025/03/25

Send us a text In this episode of Quilting on the Side, Andi and Tori discuss the ins and outs of presenting at quilt guilds. They cover the definition and purpose of quilt guilds, how to get started with presentations, the importance of networking, and the differences between trunk shows and technique lectures. The conversation also delves into pricing strategies, the necessity of contracts, and how to sell your work without overshadowing the educational aspect of your presentation. To...

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40:00

Empowering Women in Business

Quilting on the Side ·

2025/03/18

Send us a text In this episode of Quilting on the Side, hosts Andi and Tori chat with Devan Robinson, a versatile entrepreneur and podcast editor. Devan shares her journey, transitioning from life coaching to marketing strategist, while highlighting the importance of empowering women and supporting their business growth. The discussion covers various topics, including aligning personal values with business goals, the range of services Devan provides, and her experience in organizing a women's...

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23:55

Rapid Fire Interviews from QuiltCon 2025

Quilting on the Side ·

2025/03/11

Send us a text In this exciting episode of Quilting on the Side, hosts Andi and Tori bring the energy and excitement of QuiltCon 2025 straight to your earbuds! They hit the ground running with a series of rapid-fire interviews, catching up with quilters, designers, and industry insiders at the renowned quilting convention. From lighthearted questions to quick insights into the creative process, this episode is packed with fun, laughter, and inspiration from the heart of the quilting world. Fe...

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20:51

QuiltCon 2025 Recap

Quilting on the Side ·

2025/03/04

Send us a text In this episode of Quilting on the Side, hosts Andi and Tori discuss their experiences at QuiltCon 2025 in Phoenix, Arizona. They share insights on the vibrant quilting community, the artistic expressions seen in the quilts, and the importance of networking and collaboration among quilters. The conversation also highlights the role of vendors and business opportunities within the quilting industry, as well as the significance of inclusivity and connection at events like QuiltCo...

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42:57

From Self Doubt to Self Mastery

Quilting on the Side ·

2025/02/25

Send us a text In this episode of Quilting on the Side, Jennifer Parks from Jenny K Quilts shares her transformative journey in the quilting business, emphasizing the importance of self-discovery, emotional growth, and the value of community. She discusses her experiences at the Audacious Retreat, the challenges of self-sabotage, and how she learned to embrace her artistic abilities. She highlights her strategies for building a sustainable business, including effective planning, teachin...

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26:31

Launch it Again!

Quilting on the Side ·

2025/02/18

Send us a text In this episode of Quilting on the Side, Andi and Tori dive deep into the world of relaunching older products and services in the quilting business. They discuss why revisiting and reintroducing products can be a game-changer, offering valuable strategies on how to prepare for a successful relaunch. Andi and Tori emphasize that it’s not just about giving a product a fresh coat of paint but understanding how to connect with your audience in a meaningful way. Whether you’re...

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29:01

Creating Space for a Crafting Community

Quilting on the Side ·

2025/02/11

Send us a text In this episode of Quilting on the Side, Andi sits down with Mindy Lewis, the passionate owner of Cozy Craft Cottage in Mesa, Arizona. Mindy shares her inspiring journey from crafting as a personal hobby to launching a thriving creative space for fellow makers. Join us as we discuss: The story behind the Cozy Craft Cottage and how it became a go-to hub for craftersThe power of community in the crafting world and why it’s essential for creativity and supportTips for turning your...

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18:24

Keep on Learning!

Quilting on the Side ·

2025/02/04

Send us a text In this episode of Quilting on the Side, Andi and Tori dive into the essential role of professional development for creatives looking to turn their hobbies into successful businesses. They discuss the importance of continuous learning, identifying personal strengths and weaknesses, and making intentional choices about growth. Andi shares insights on prioritizing self-development—filling your own cup before pouring into others—and how to strategically find professional developme...

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48:53

The Winding Road of a Quilt Teacher

Quilting on the Side ·

2025/01/28

Send us a textIn this episode, Andi and Tori chat with Kaye from Oh Kaye Quilting about her incredible journey from a casual quilter to a thriving entrepreneur in the quilting industry.Kaye shares how her passion for quilting blossomed into a successful business, offering insights into accidental entrepreneurship, the importance of community, and her multifaceted roles in the quilting world. From teaching and launching her Pro Stitcher course to diving into product creation, Kaye’s story is f...

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26:58

Planning for Growth

Quilting on the Side ·

2025/01/21

Send us a textWelcome back to Quilting on the Side! Season 4 is here, and Andi and Tori are kicking off the new year with an inspiring conversation about reflection, planning, and the power of community in the quilting world. This episode is packed with practical insights for quilters, makers, and small business owners alike!What You’ll Learn in This Episode:Reflections and Goals for the New Year – Andi and Tori share their personal challenges and wins, setting the stage for 2025.The Power of...

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29:43

Season 3 Celebration

Quilting on the Side ·

2024/12/17

Send us a textIn this episode of Quilting on the Side, Andi and Tori celebrate the conclusion of Season Three by reflecting on their journey, sharing key takeaways, and highlighting the incredible guests who made this season memorable. They discuss the importance of community in the quilting industry and reflect on how creative entrepreneurs can benefit from taking time to celebrate progress, learn from challenges, and plan for the future.What You’ll Learn:Why reflection is crucial for person...

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14:32

Year End Planning

Quilting on the Side ·

2024/12/10

Send us a textIn this episode of Quilting on the Side, Andi and Tori share their ultimate guide to wrapping up the year successfully and preparing for a thriving new year in your creative business.What You’ll Learn:The importance of year-end maintenance: from inventory counts to financial organization and using bookkeeping tools.How to conduct a systems check to ensure your automations are running smoothly and efficiently.Tips for evaluating your marketing ROI with a simple metrics meeting to...

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66:49

Leaving a Legacy: our chat with Loose Ends Project

Quilting on the Side ·

2024/12/03

Send us a textIn this heartfelt episode of Quilting on the Side, Andi and Tori chat with Jen Simonic and Masey Kaplan, co-founders of Loose Ends, a nonprofit dedicated to finishing crafting projects for grieving families. Together, they explore how crafting can be a powerful tool for healing and community-building.Topics Covered:The origins of Loose Ends and its rapid growth to a global network of 28,000+ volunteers in 70 countries.How technology connects unfinished projects with willing craf...

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