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PODCAST

Quilting on the Side

Andi Stanfield and Tori McElwain

Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.Whether you"re into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you"ll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a

business entrepreneurship

All Episodes

20:51

QuiltCon 2025 Recap

Quilting on the Side ·

2025/03/04

Send us a text In this episode of Quilting on the Side, hosts Andi and Tori discuss their experiences at QuiltCon 2025 in Phoenix, Arizona. They share insights on the vibrant quilting community, the artistic expressions seen in the quilts, and the importance of networking and collaboration among quilters. The conversation also highlights the role of vendors and business opportunities within the quilting industry, as well as the significance of inclusivity and connection at events like QuiltCo...

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42:57

From Self Doubt to Self Mastery

Quilting on the Side ·

2025/02/25

Send us a text In this episode of Quilting on the Side, Jennifer Parks from Jenny K Quilts shares her transformative journey in the quilting business, emphasizing the importance of self-discovery, emotional growth, and the value of community. She discusses her experiences at the Audacious Retreat, the challenges of self-sabotage, and how she learned to embrace her artistic abilities. She highlights her strategies for building a sustainable business, including effective planning, teachin...

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26:31

Launch it Again!

Quilting on the Side ·

2025/02/18

Send us a text In this episode of Quilting on the Side, Andi and Tori dive deep into the world of relaunching older products and services in the quilting business. They discuss why revisiting and reintroducing products can be a game-changer, offering valuable strategies on how to prepare for a successful relaunch. Andi and Tori emphasize that it’s not just about giving a product a fresh coat of paint but understanding how to connect with your audience in a meaningful way. Whether you’re...

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29:01

Creating Space for a Crafting Community

Quilting on the Side ·

2025/02/11

Send us a text In this episode of Quilting on the Side, Andi sits down with Mindy Lewis, the passionate owner of Cozy Craft Cottage in Mesa, Arizona. Mindy shares her inspiring journey from crafting as a personal hobby to launching a thriving creative space for fellow makers. Join us as we discuss: The story behind the Cozy Craft Cottage and how it became a go-to hub for craftersThe power of community in the crafting world and why it’s essential for creativity and supportTips for turning your...

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18:24

Keep on Learning!

Quilting on the Side ·

2025/02/04

Send us a text In this episode of Quilting on the Side, Andi and Tori dive into the essential role of professional development for creatives looking to turn their hobbies into successful businesses. They discuss the importance of continuous learning, identifying personal strengths and weaknesses, and making intentional choices about growth. Andi shares insights on prioritizing self-development—filling your own cup before pouring into others—and how to strategically find professional developme...

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48:53

The Winding Road of a Quilt Teacher

Quilting on the Side ·

2025/01/28

Send us a textIn this episode, Andi and Tori chat with Kaye from Oh Kaye Quilting about her incredible journey from a casual quilter to a thriving entrepreneur in the quilting industry.Kaye shares how her passion for quilting blossomed into a successful business, offering insights into accidental entrepreneurship, the importance of community, and her multifaceted roles in the quilting world. From teaching and launching her Pro Stitcher course to diving into product creation, Kaye’s story is f...

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26:58

Planning for Growth

Quilting on the Side ·

2025/01/21

Send us a textWelcome back to Quilting on the Side! Season 4 is here, and Andi and Tori are kicking off the new year with an inspiring conversation about reflection, planning, and the power of community in the quilting world. This episode is packed with practical insights for quilters, makers, and small business owners alike!What You’ll Learn in This Episode:Reflections and Goals for the New Year – Andi and Tori share their personal challenges and wins, setting the stage for 2025.The Power of...

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29:43

Season 3 Celebration

Quilting on the Side ·

2024/12/17

Send us a textIn this episode of Quilting on the Side, Andi and Tori celebrate the conclusion of Season Three by reflecting on their journey, sharing key takeaways, and highlighting the incredible guests who made this season memorable. They discuss the importance of community in the quilting industry and reflect on how creative entrepreneurs can benefit from taking time to celebrate progress, learn from challenges, and plan for the future.What You’ll Learn:Why reflection is crucial for person...

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14:32

Year End Planning

Quilting on the Side ·

2024/12/10

Send us a textIn this episode of Quilting on the Side, Andi and Tori share their ultimate guide to wrapping up the year successfully and preparing for a thriving new year in your creative business.What You’ll Learn:The importance of year-end maintenance: from inventory counts to financial organization and using bookkeeping tools.How to conduct a systems check to ensure your automations are running smoothly and efficiently.Tips for evaluating your marketing ROI with a simple metrics meeting to...

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66:49

Leaving a Legacy: our chat with Loose Ends Project

Quilting on the Side ·

2024/12/03

Send us a textIn this heartfelt episode of Quilting on the Side, Andi and Tori chat with Jen Simonic and Masey Kaplan, co-founders of Loose Ends, a nonprofit dedicated to finishing crafting projects for grieving families. Together, they explore how crafting can be a powerful tool for healing and community-building.Topics Covered:The origins of Loose Ends and its rapid growth to a global network of 28,000+ volunteers in 70 countries.How technology connects unfinished projects with willing craf...

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35:46

Behind the Scenes of Self-Publishing

Quilting on the Side ·

2024/11/26

Send us a textIn this episode, Andi and Tori share their journey through the world of self-publishing, focusing on the unique aspects of the quilting industry. They discuss what inspired them to write books, how they approached decisions like book length, and why they chose self-publishing over traditional publishing.This candid conversation uncovers the benefits of print-on-demand services, must-know marketing strategies for self-published authors, and the lessons Tori learned while managing...

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44:12

Running a Retreat Center

Quilting on the Side ·

2024/11/19

Send us a textIn this episode of Quilting on the Side, Andi and Tori welcome Tabatha Smith, the Quilt Retreat Queen, to the show! Tabatha shares her story of starting as a novice quilter and growing into the owner of Camellia Palms Retreat Center, a hub for quilting retreats, and a thriving online quilting community. She talks about the joy of quilting as a creative outlet, the power of building friendships in the quilting world, and the challenges and rewards of running a quilting business. ...

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26:14

The Nitty-Gritty of Quilt Alongs

Quilting on the Side ·

2024/11/12

Send us a textIn this episode of Quilting on the Side, Tori and Andi dive deep into the world of quilt alongs, covering everything you need to know to host a successful and engaging event. They discuss the purpose of quilt alongs, selecting the perfect patterns, engaging sponsors, and creating a memorable experience for participants. Tori and Andi emphasize the power of community and share marketing strategies that boost engagement and profitability. They also provide practical tips for manag...

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40:53

Back in School

Quilting on the Side ·

2024/11/05

Send us a textJoin Tori and Andi in this heartwarming episode as they chat with Annette Wagner, an educator determined to make quilting accessible to students of all ages. Annette shares her journey from learning to sew as a child to teaching quilting in schools, discussing the triumphs and obstacles she's encountered. Tune in to explore how quilting in the classroom fosters teamwork, empathy, and hands-on learning across disciplines. Annette also shares her vision for the future of quilting ...

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12:11

Finding New Friends - Report from the 2024...

Quilting on the Side ·

2024/10/29

Send us a textAndi recently attended the Quilterpreneur Retreat hosted by Elizabeth Chappell of Quilter's Candy. It was a jam-packed weekend of business topics and new friendships in the glorious aspens of Sundance, Utah. Join us for a recap of the event and meet some of the fabulous quilting business owners who were in attendance.Event details here:https://learn.quilterscandy.com/sales-page-0a18f0b8-96e2-453a-baea-bcbb6cae3d91This episode is sponsored by Wix! Start creating your website toda...

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40:43

Pursuing Your Passion

Quilting on the Side ·

2024/10/22

Send us a textIn this episode of Quilting on the Side, co-hosts Andi & Tori chat with Kate Hay, also known as Quilting with Miss Kate, about her journey from a 12-year-old learning to quilt with her mom to building a successful quilting business. Kate shares how she turned her passion for quilting into a thriving brand, consistently selling out quilt kits and finished quilts. Her story emphasizes the importance of being authentic on social media, collaborating with other quilters and desi...

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42:19

Quilting by the Numbers

Quilting on the Side ·

2024/10/15

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss the latest trends in the quilting industry, insights from the H & H Americas event, and the importance of engaging younger crafters. They explore the significance of community, the role of classes in attracting new quilters, and the impact of digital marketing and video content. The conversation also highlights consumer purchasing trends, emphasizing the preference for local shops over online retailers.Inside thi...

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53:53

Success with Subscriptions

Quilting on the Side ·

2024/10/08

Send us a textIn this episode of Quilting on the Side, hosts Andi and Tori talk to Kim Moos, the owner and founder of Cotton Cuts. Kim shares her journey of starting a quilting business and the growth it has experienced over the years. She discusses her transition from a corporate career to pursuing her passion for quilting and creating a subscription-based business, along with the challenges and successes of running Cotton Cuts. Kim highlights the expansion of their team, strategic planning ...

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35:04

3 Tips to Create Your Best Workshop

Quilting on the Side ·

2024/10/01

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss the essential elements of conducting successful workshops in the crafting and quilting community. They explore the definition of workshops, the importance of pricing strategies, how to establish oneself as an expert, the significance of meeting students where they are, and the necessity of gathering feedback. Tori shares insights from her book, Workshops Unleashed, emphasizing the value of preparation and reflection ...

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41:47

Start Your YouTube Channel: Our Chat with The Guy Who...

Quilting on the Side ·

2024/09/24

Send us a textSean, also known as The Guy Who Sews, shares his journey into quilting and how it transitioned into a business. He started quilting after being inspired by a quilter at a state fair and received a sewing machine as a Christmas gift. Sean is mostly self-taught and has learned through YouTube tutorials. He has built a strong presence in the quilting community on YouTube and collaborates with businesses like Cotton Cuts and Art East Quilting Co. Sean enjoys doing live streams with ...

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