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PODCAST

IMCA peer2peer

IMCA - Insurance Marketing and Communications Association

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth

business marketing

All Episodes

35:36

Doing More With Less in Insurance Marketing w/ Mindi...

IMCA peer2peer ·

2025/03/18

Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

en-us

30:18

How to Create High-Performing B2B Email Campaigns w/...

IMCA peer2peer ·

2025/03/04

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

en-us

43:04

Building a Resonant Customer Experience w/ Leslie...

IMCA peer2peer ·

2025/02/20

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

en-us

38:08

How to Crack The AI Code in Marketing w/ Satvinder Kaur

IMCA peer2peer ·

2025/02/04

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

en-us

32:59

Transforming the Insurance Customer Journey w/...

IMCA peer2peer ·

2025/01/21

Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

en-us

35:40

Mastering Brand Distinction and Brand Culture w/...

IMCA peer2peer ·

2025/01/07

Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.

en-us

31:21

AI & Content Marketing Strategy w/ Jeff Buck

IMCA peer2peer ·

2024/12/10

Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

en-us

23:18

Filling The Insurance Industry Talent Gap w/ Dr....

IMCA peer2peer ·

2024/11/26

Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs available to aspiring professionals? Listen to this episode of the IMCA peer2peer podcast.

en-us

31:06

How Storytelling Makes an Impact In and Out of Your...

IMCA peer2peer ·

2024/11/12

Gian Power, of TLC Lions, joins Jim Flynn and Natasha Suber to talk about the incredible power of storytelling in shaping both internal and external brand perception. Interested in learning how storytelling can enrich your organization's culture and draw more clients in? Listen to this episode of the IMCA peer2peer podcast.

en-us

31:58

Data-Driven Marketing Strategies That Speak to CEOs...

IMCA peer2peer ·

2024/10/29

Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.

en-us

41:00

Insurance PR: Pitching Stories w/ Patti Harman

IMCA peer2peer ·

2024/08/27

Patti Harman, Editor-in-Chief of Digital Insurance, joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.

en-us

29:13

Podcasting for Internal Comms w/ Gina Butchin and...

IMCA peer2peer ·

2024/07/23

Gina Butchin and Kristin Beers, of Nautilus Insurance, join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.

en-us

35:32

Demystifying Communications w/ Kristy Sands

IMCA peer2peer ·

2024/07/09

Kristy Sands, Vice President of Communications at Gallagher Bassett, joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.

en-us

29:29

Connecting With Your Target Audience w/ Amber Anthony

IMCA peer2peer ·

2024/06/25

Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure, joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.

en-us

32:05

Getting The Most Out Of Good Employees w/ Ty Petway...

IMCA peer2peer ·

2024/06/11

Ty Petway and Amber Anthony of U.S. Assure joined Jim Flynn and Natasha Suber to talk about culture, employee engagement, and how to get the most out of your people. Interested in a deep dive on your organization's most important asset? Listen to this episode of the IMCA peer2peer podcast.

en-us

34:00

The Importance of Website ADA Compliance w/ Stephanie...

IMCA peer2peer ·

2024/05/28

Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group, joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.

en-us

41:56

Leveraging AI and Measuring Its Impact w/ Beth Z

IMCA peer2peer ·

2024/05/16

Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

en-us

40:26

Holding Companies Accountable to Their Values w/...

IMCA peer2peer ·

2024/04/30

en-us

36:42

Leveraging AI to Automate Creativity w/ Dr. Tadas...

IMCA peer2peer ·

2024/04/16

en-us

34:32

Putting the Customer at the Center of Your...

IMCA peer2peer ·

2024/04/02

en-us

64 results

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