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PODCAST

The Easy Button Real Estate Podcast

Cole Ruud-Johnson

If you want to make serious money in real estate, you have to learn how to find deals. I"ve sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off

business entrepreneurship

All Episodes

17:37

How Alex’s Lead Flow Jumped 25x After Ditching Mailers

The Easy Button Real Estate Podcast ·

2025/09/02

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month,

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46:55

How Joy Sanchez Built His Real Estate Business in...

The Easy Button Real Estate Podcast ·

2025/08/26

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Joy Sanchez to hear how he went from long days in the oil and gas industry to building a thriving real estate business in one of the nation’s toughest

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22:58

Building Wealth Beyond Deals: Creating Recurring...

The Easy Button Real Estate Podcast ·

2025/08/21

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into one of the most important conversations every investor faces: how to move beyond chasing the next deal and start building real, lasting wealth. We share our own

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19:22

What Greg Did Differently to Close 13 Deals & Build a...

The Easy Button Real Estate Podcast ·

2025/08/19

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Greg Hunsucker — a Cincinnati-based real estate investor who took a bold leap, quit his job, and went all in on wholesaling. While most beginners struggle to

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20:13

How Dave Built an 8-Figure Empire With Off-Market Leads

The Easy Button Real Estate Podcast ·

2025/08/12

In this episode, we sit down with Dave Janis, a former top-producing real estate agent who walked away from 85 deals a year and a million-dollar GCI to chase something bigger: building homes from the ground up.Dave shares how he pivoted from cold calls and burnout to managing multiple $3.5M new build projects in Boulder, Colorado — while building a flipping and wholesaling machine that funds it all.We talk about the mindset shift that sparked the leap, how he built a rockstar team in just 8

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24:36

The Magic Number: $500,000 Profit

The Easy Button Real Estate Podcast ·

2025/08/08

In this episode, we break down what it really takes to build a profitable real estate business — and why the magic number for so many of us is $500,000 in annual profit.We share the key hires that keep our business lean and sustainable, how we avoid the trap of endless scaling, and why paying people well has made us more money in the long run. From lead managers to back-office operations, we walk through the roles that drive deals forward without burning us out.We also talk about building a

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23:46

How a Simple Mindset Shift Took Sean Hallahan From...

The Easy Button Real Estate Podcast ·

2025/08/05

In this episode, we sit down with Sean Hallahan, co-founder of Clover Real Estate, to unpack the mindset shift that took him from analyzing rental deals with his brother to walking away from his W-2 and flipping houses for six-figure profits.Sean started like a lot of people—consuming BiggerPockets, reading Rich Dad Poor Dad, and buying a few rental properties in Connecticut while holding down a full-time engineering job in L.A. But after hitting a ceiling, Sean realized that long-term

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23:05

How to Build Meaningful Net Worth Doing a Few Deals...

The Easy Button Real Estate Podcast ·

2025/07/31

In this episode, we dig into a question we hear all the time: “How do I build real wealth without doing 100 deals a year?”Whether you're flipping a few houses or wholesaling part-time, we break down what it actually takes to stack meaningful net worth with a lean real estate business.We share how we've seen investors use just a handful of deals per year to buy long-term assets, create tax advantages, and grow real wealth—without the overhead of a big team or massive marketing spend. We also

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30:16

Justice Rodgers: Using Off-Market Deals to 3X Your...

The Easy Button Real Estate Podcast ·

2025/07/29

In this episode, we sit down with Justice Rodgers — an agent-turned-investor who's been grinding for the past few years and just took on his first big flip. We get into everything: how he sourced the deal (from one of our leads), why he chose to flip instead of wholesale, the renovation process, and the moment he started second-guessing it all.Justice shares the actual numbers—purchase price, rehab budget, holding costs — and opens up about the $250K in price drops and what he’d do

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24:27

Off-Market Deals in 2025: What Works, What Fails, and...

The Easy Button Real Estate Podcast ·

2025/07/24

In this episode, we sit down to talk about what it really takes to win in real estate right now. We’ve seen the market shift—interest rates are higher, inventory is weird, and honestly, a lot of investors are stuck trying to do what worked in 2020.We share what we’re actually doing—and avoiding—in our own businesses. We talk about the danger of “hero flips,” why A+ properties are key, how to underwrite in a market that changes every month, and why some of the loudest voices in the space are

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27:01

Brandon Went From W2 to $100,000 in a Month in 9 Months

The Easy Button Real Estate Podcast ·

2025/07/22

In this episode, we sit down with Brandon Evans—one of our most committed clients who made the bold move to leave a 6-figure W-2 job and go all-in on real estate using Easy Button Real Estate.We unpack how he made the leap, the mindset behind it, and how he turned a few cold calls into a $100K flip.We talk about the exact moment Brandon realized he was no longer in control of his income—and how that pushed him to build something bigger. From his early house hacks to scaling his wholesale

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7:53

The 8-Step Framework to Hit $250K in Real Estate This...

The Easy Button Real Estate Podcast ·

2025/07/16

In this episode, we break down the exact 8-step framework we’ve used to build a $250,000/year real estate business—without ever owning a single property.We walk through how to reverse-engineer your way to financial freedom, starting with as little as $20K in the bank. From generating off-market leads and closing deals to setting up lean systems and hiring virtual assistants, we cover what it really takes to build a profitable and focused operation.We dig into the 8 core areas every real

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10:54

Real Estate Cold Calling: The Blueprint That Still...

The Easy Button Real Estate Podcast ·

2025/07/08

In this episode, I’m breaking down the exact cold calling system that helped me build a multi-million dollar real estate business — and yes, it still works in 2025.Cold calling might sound old school, but if you’re serious about off-market real estate deals (whether you're flipping, wholesaling, or doing commercial acquisitions), this is the blueprint you need. I walk you through the full playbook — from list stacking and skip tracing to dialer setup, hiring virtual assistants, and knowing

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28:07

How Successful Real Estate Investors Are Closing...

The Easy Button Real Estate Podcast ·

2025/07/02

In this episode, we dig into what it really takes to close deals in today’s tougher market. We’re seeing a lot of fear out there — but also a lot of opportunity if you’re willing to stay in the game.Tucker shares how he's handling his most expensive build ever, why he's intentionally slow-playing certain projects, and what we've learned from real-time client wins in places like LA, Salt Lake City, and San Francisco. These investors aren’t lucky — they’re creative, obsessed with sales, and

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27:11

The Market Isn’t Dead — You’re Just Scared: Real Talk...

The Easy Button Real Estate Podcast ·

2025/06/17

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we dive into what’s really happening in the market right now. From the fear-driven headlines and social media myths to the truth about interest rates, inventory, and opportunity—this is a candid conversation for agents and investors who want to stay sharp and profitable in 2025.We break down:Why the market

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10:13

The Blueprint to Build Your Acquisition Pipeline from...

The Easy Button Real Estate Podcast ·

2025/06/10

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we break down the real blueprint for building a successful off-market acquisition pipeline—whether you're wholesaling, flipping, or diving into commercial or industrial real estate.We pull back the curtain on what it actually takes to grow from zero to $30K–$50K per month, debunking common myths and social

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29:27

Regulations & Where Opportunity Lives in 2025

The Easy Button Real Estate Podcast ·

2025/06/03

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we dive into one of the hottest topics in the real estate investor world right now: the growing wave of regulations targeting off-market real estate transactions—especially wholesaling. With states like Pennsylvania, Oklahoma, and Illinois implementing licensing requirements and others tightening up

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10:45

I Lost Millions in Real Estate Because I Ignored...

The Easy Button Real Estate Podcast ·

2025/05/27

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this solo episode, I’m sharing the five biggest lessons I wish I had known when I first started my real estate investing journey nearly a decade ago. These are the things that could’ve saved me time, money, and a whole lot of stress—lessons that came from doing hundreds of deals, building teams, navigating partnerships,

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17:32

The $3M Real Estate Blueprint: From Zero to Scaling...

The Easy Button Real Estate Podcast ·

2025/05/20

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we unpack the real-world strategies behind scaling a real estate investing business to $3 million in revenue. I'll share the exact blueprint that took my company from modest beginnings to a seven-figure operation, focusing on hiring smart, building systems, and staying focused on high-ROI activities.You’ll

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28:55

Mastering Sales & Acquisitions in Today’s Real Estate...

The Easy Button Real Estate Podcast ·

2025/05/13

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building

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