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PODCAST

Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.

tv & film film interviews

All Episodes

01:00:28

PJ Pereira Is Redefining Creativity: Exploring the...

Respect The Process ·

2025/03/08

My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. As co-founder of Pereira O’Dell, he has led groundbreaking AI-driven campaigns (see: Coca Cola's ai made "Holidays Are Coming") that push the boundaries of modern marketing. A thought leader in the industry, PJ explores how AI enhances creativity, shaping the future of advertising and branded content. Beyond marketing, he is also an accomplished author, bringing his

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01:19:36

Crafting Captivating Director's Treatments with...

Respect The Process ·

2025/02/27

A pleasure to chat with Charles Barclay, the founder of Hollywood Secret Service. He's a master of director's treatments and more. Check out my rant about treatments in Little Black Book. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call. Enroll now to direct with confidence. FILMMAKER RETREAT

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15:05

Embracing Your Creative Journey: My Reflections on...

Respect The Process ·

2025/02/20

As I sit in my trailer-studio, "Breezy," we call her, I can't help but reflect on the journey that has brought me here. From my early days watching Steve Martin on SNL to the evolution of my own creative path, the pursuit of artistry has been a constant companion. This is just me, share insights on committing to your passion projects, embracing change, and finding fulfillment in the very process of creating. I hope this rambling reflection inspires you to keep pushing forward, to honor the craft,

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25:07

The Sawtooth Saga Continues: Chris Salters Part II

Respect The Process ·

2025/02/05

Chris Salters, editor and founder of Sawtooth, tells us the importance of using the right tool for the right job in filmmaking. Whether it's LED walls, green screens, or AI-powered tools, the key is understanding the limitations and challenges of each technology and using them responsibly to achieve the desired creative outcome. It's about leveraging technology in a thoughtful and effective manner. Chris and I are both passionate about respecting the craft and delivering the best possible work for

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01:12:05

Launching Sawtooth: How Editor Chris Salters is...

Respect The Process ·

2025/01/31

Editor Chris Salters launched Sawtooth, his own freelance-driven editorial house. Chris and I talk about how he's providing an all-in-one post solution for agencies and brands. We unpack the evolving role of AI in post-production, and we dive into his work in spots obviously. I love his work on the Pinocchio documentary by Guillermo del Toro, where managing massive amounts of footage was key. Of course we must about the future of AI in filmmaking, from LED walls to ethical concerns, and why

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01:08:16

Make Your Passion Project Now With Filmmaker Michael...

Respect The Process ·

2025/01/24

Writer/Director/Producer Micheal Patrick Jann ("Drop Dead Gorgeous", "The State", "The Good Doctor") and I are holding a live webinar called "Make Your Passion Project Now" on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here. 100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously hosted by our dear friends at the Filmmakers Academy. Born of a chat Michael and I were having, he said, "while it's good to know the difference between

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20:43

Micro Steps to Macro Progress: Tiny Assignments for...

Respect The Process ·

2025/01/18

Welcome our newest sponsor: Spot School - the best commercial directing courses on the planet. Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We're doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patrick Jann (Award-Winning Writer/Director/Producer "Organ Trail", "Drop Dead Gorgeous", "The State" Founding Member) and myself moderating. 100% of the

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45:21

Omnicom/RAPP Global CCO Troy Hitch's Million Little...

Respect The Process ·

2024/12/28

Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy's insights into the art and science of RAPP's precision marketing techniques were nothing short of fascinating. Troy shared his concept of "a million little big ideas" - the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the "grand unification theory" that ties together big

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01:11:45

Commercial Director Cassandra Brooksbank's Explosive...

Respect The Process ·

2024/12/28

Director Cassandra Brooksbank is a rising star in the commercial directing world - she has a style that's all her own - a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There's a fearlessness and creativity to her work that's simply captivating, and a wicked sense of humor that keeps you on your toes. As we chatted, I was struck by Cassandra's unwavering commitment to the craft. She lives and

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56:45

Producer Director Daniel Brea Urges Us to Delegate,...

Respect The Process ·

2024/12/28

When Producer-Director Daniel Brea's unassuming yet impactful Instagram ads for his Dream Rach Media started popping up in my feed, I knew I had to get him on the show. His message of delegating, building a team, and not trying to be a one-man band really resonated with me - it's a philosophy I've long advocated for in the commercial filmmaking world. As we dove into Daniel's journey, from his European roots to his scrappy start in LA, it was clear we were kindred spirits. We traded stories of the

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57:45

Trey Nelson's Lens of Compassion: Directing for a Cause.

Respect The Process ·

2024/12/28

Commercial director Trey Nelson shares his remarkable journey of finding purpose and intention in his work. Trey describes how a near-death experience led him to focus on creating emotionally resonant, purpose-driven content - exemplified by his impactful work with Cookies For Kids Cancer. He emphasizes the importance of cultivating a collaborative, "safe space" on set, and speaks passionately about the significance of pediatric cancer research. Throughout our discussion, Trey's unwavering

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01:06:01

Teddy Stoecklein, ECD at VIA, Unlocks The Keys To...

Respect The Process ·

2024/12/28

Teddy Stoecklein is the Co-Executive Creative Director at Via, the Portland, Maine-based advertising agency. With over 16 years of experience at the agency, Teddy has helped guide Via to win numerous accolades, including being named the Clio Small Agency of the Year. In addition to his leadership role, Teddy remains actively involved in the creative process, bringing his passion for mentoring young talent and delivering innovative, award-winning work for clients like Save a Lot and Golden Corral

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01:00:06

Lessons in Boldness from Steve Red, President/Co-CCO...

Respect The Process ·

2024/12/13

Steve Red, Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the

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01:20:12

Director Julian Acosta Blends Tradition and...

Respect The Process ·

2024/12/09

Growing up in Bakersfield, Filmmaker Julian Acosta discovered his passion for filmmaking later in life, finding his voice through visual storytelling that connects with audiences on a human level. As a globally sought-after director, Julian has navigated the evolving landscape of the industry, embracing new tools like AI while staying true to his authentic creative vision. In this insightful discussion, Julian shares his journey, the importance of respecting the process, and his perspectives on the

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13:54

MoinkFest: LA Gets a Taste of Family-Farmed,...

Respect The Process ·

2024/12/04

MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We're celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it's great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind

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01:19:08

Relationship-Fueled Filmmaking with Commercial...

Respect The Process ·

2024/12/01

Directing duo Morgan & Nick (Morgan Bond Grisham and Nickolas Grisham) discussed their journey in establishing their production company CamLock Films, the importance of relationships and reputation in the industry, their use of advanced filmmaking techniques like previz, the challenges of self-promotion on social media, and their recent creative projects. They also touched on their passion for personal projects like the regenerative farming documentary I'm working on. Overall, this spirited

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12:28

Gratitude On This Day of Thanks.

Respect The Process ·

2024/11/28

Happy Thanksgiving! Just me rambling for 13 minutes about how much I appreciate everyone for listening and engaging over the years. Also so grateful for you, my whole team and just to be a working commercial director. And of course, without my family what is the point? #familyfirst Congrats to filmmaker Kat Raphael is the reipient of Commercial Directing Film School alumni Staci Talley's Female Filmmaker Scholarship 2024! Kat's work and passion for making filmed ads show she is poised to do great

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01:06:12

Florence EP Ned Brown on Mentorship, Creativity and...

Respect The Process ·

2024/11/05

Florence Managing Director and Executive Producer Ned Brown has been a key figure in the commercial production world for as long as I've been in the business. He's a savvy EP and generous with his knowledge, continuing to help to guide the careers of many talented directors. Ned and I discuss the evolution of the industry, the importance of authenticity, and how he supports his directors' creative ambitions beyond just commercial work. NEXT BOOTCAMP IS DECEMBER 14th, 2024 - SIGN UP NOW MY last

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01:12:45

Marc Schölermann Shares His Commercial Directing...

Respect The Process ·

2024/10/26

Veteran commercial directors Marc Scholermann shares his many insights on navigating the industry, building a diverse portfolio, collaborating with agencies, and the importance of maintaining strong client relationships. Wow, there's a wealth of practical advice for both aspiring and seasoned commercial directors looking to elevate their craft and grow their careers. Marc's new book, "Directing Commercials: The Art & Craft Of Commercial FIlmmaking." By Marc's book and while you're waiting enjoy this

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01:00:17

Ad Production Insider Insights from Media Fixer...

Respect The Process ·

2024/10/22

A real pleasure sitting down with industry veteran Michael Pierce for a captivativing conversation and I was eager to learn more about Michael's unique role as a "media fixer." What struck me most was his ability to evolve from a creative freelancer to a strategic media connector, leveraging his extensive network and deep industry knowledge. The role as a "media fixer" is truly multifaceted, encompassing creative, strategic, and technical aspects of the industry. His willingness to take on

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64 results

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