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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

09:32

Five Minute Friday: Website Health Check- 3 Checks...

Boutique Chat ·

2025/08/29

We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check. Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional. 🔑 Key Takeaways: Run

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26:26

#726: The Shoe That Changed the Game: Inside the MIA...

Boutique Chat ·

2025/08/26

What makes shoes a powerful addition to your boutique? Today, I’m joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA’s signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and Spring 2026. Resources: MIA Shoes: Website | Instagram Michael Strauss: LinkedIn | Instagram

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11:52

Five Minute Friday: Why Your Boutique Needs Live...

Boutique Chat ·

2025/08/22

In this episode of Five Minute Friday, we’re answering one of the most asked questions inside the Boutique Hub: How do I go live and sell? If you’ve been nervous about starting live selling, or you’re not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online. 🔑 Key Takeaways: Why Go Live? Live selling helps you connect with customers beyond your store

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28:17

#725: The Power of Pink Friday: How to Win the...

Boutique Chat ·

2025/08/19

What would life look like without small businesses? Today, we’re diving into why they’re the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I’m joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before

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09:20

Five Minute Friday: Your Inventory Is Cash—Here’s How...

Boutique Chat ·

2025/08/15

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit. If you’ve ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory “spoils,” and apply strategies to move product faster so you can keep money flowing through your business. 🔑 Key Takeaways: Understand What Turn Really

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47:04

#724: The Art of Selling Stories, Not Just Stuff

Boutique Chat ·

2025/08/12

What makes a gift feel truly unforgettable? Today I’m joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers. Resources: Holly

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05:55

Five Minute Friday: Know Your Numbers - Where to Find...

Boutique Chat ·

2025/08/08

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools. Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit. 🔑 Key Takeaways: Know Where to Find Your Metrics Learn how to

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52:05

#723: The Retail Reality Check You Didn’t Know You...

Boutique Chat ·

2025/08/05

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he’s bringing that same passion and

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04:42

Five Minute Friday: Know Your Numbers - Do You Have a...

Boutique Chat ·

2025/08/01

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn’t just a performance stat—it’s your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales. 🔑 Key Takeaways: Use Conversion to Clarify What’s Really Happening Learn how to calculate conversion

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37:18

#722: Consistency, Community, and the Content That...

Boutique Chat ·

2025/07/29

What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about faith, family, and the unexpected lessons that come from building a brand rooted in community.

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09:35

Five Minute Friday: Know Your Numbers: The Key to...

Boutique Chat ·

2025/07/25

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it. 🔑 Key Takeaways: Understand the Role of IMU in Your Business Learn how to calculate your current initial markup and why it determines your maximum potential

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44:14

#721: What Happens After You Close the Doors? A Real...

Boutique Chat ·

2025/07/22

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources: Alinda Hale: Instagram Join The Boutique Hub Ashley

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06:26

Five Minute Friday: Knowing Your Numbers - The 2...

Boutique Chat ·

2025/07/18

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business. 🔑 Key Takeaways: Understand the Power of AOV & UPT Learn how to

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32:45

#720: Game On: How Golf, Fashion & Retail Are Colliding

Boutique Chat ·

2025/07/15

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family participation, and how retailers can engage with

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08:01

Five Minute Friday: Slow Sales? Ask These 5 Why’s...

Boutique Chat ·

2025/06/27

Where are my customers? It’s the #1 question retailers ask when business slows down and it’s not always about the economy or the weather. In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it’s a seasonal dip or a concerning trend, you’ll learn how to step into your customer’s shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place. We’re diving into: The 3 core questions to ask when sales drop How your

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37:40

#719: The Power of Story, Style, and Sisterhood in...

Boutique Chat ·

2025/06/24

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to

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05:35

Five Minute Friday: Your Insider Guide to Atlanta...

Boutique Chat ·

2025/06/20

This week, Samrin Martin and Sarah Zeigler from the Atlanta Market gift & home team join us to share the latest news, events, and key buyer resources for the upcoming July Market happening in Atlanta, July 15-21. Resources: About Atlanta Market: https://www.atlantamarket.com/ Atlanta Market Events: https://www.atlantamarket.com/Attend/Events What’s New in July: https://www.atlantamarket.com/Market-Info/Whats-New Details for all upcoming Atlanta

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34:04

#718: What to Do When No One Buys: Pricing, Pitching...

Boutique Chat ·

2025/06/17

What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. Listen in as we cover

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04:30

Five Minute Friday: It’s Not a Sales Problem, It’s a...

Boutique Chat ·

2025/06/13

Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. You’ll learn: How to spot dead cash in your business What purchases to re-think or cut How to create a more

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36:33

#717: Retail Bootcamp 101: What It Is, Why It Works,...

Boutique Chat ·

2025/06/10

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to

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467 results

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