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PODCAST

The WorkPlay Podcast

WorkPlay Branding

Welcome to the WorkPlay podcast, where we deep dive into how to create a visual marketing strategy that actually moves the needle. Take a peek inside the minds of hundreds of WorkPlay members who have created successful visual campaigns that have generated millions in revenue.

business management

All Episodes

47:53

Your Visuals Need a Launch Strategy, Steal This One...

The WorkPlay Podcast ·

2024/06/07

#35: In today’s episode of The WorkPlay Podcast, we’re chatting with Frenchie. Frenchie is a business strategist, who partners with service-based entrepreneurs, creatives and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth. We’ll talk with Frenchie about crafting your business vision/mission, making intentional decisions, and how to focus on strategic

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37:50

Why You Don't Need Social Media For Your Visual...

The WorkPlay Podcast ·

2024/04/19

#28: Holly Haynes is a business strategist with a 22-year corporate strategy background who developed an "antisocial" methodology to grow and scale businesses without relying heavily on social media for revenue. Holly shares her insight on the significance in having a client attraction plan beyond social media, focusing on niching down, leveraging different platforms like podcasts and email, and building relationships through networking. Tune in as we explore all the effective ways of growing your

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36:32

Your Complete Guide to Prepping for a WorkPlay Brand...

The WorkPlay Podcast ·

2024/04/05

#26: In this episode, we’re sharing all our tips and tricks so you can get the most out of your next WorkPlay brand shoot. We’ll share our complete prep guide for a WorkPlay brand shoot, and the importance of aligning marketing strategies with your visual strategies to drive revenue. We break it down into phases, starting with 60 days out where business strategies and revenue-driving projects are defined, followed by 30 days out focusing on creating a Pinterest board, refining clothing and props,

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01:04:10

The ROI of Visual Marketing for Real Estate Agents...

The WorkPlay Podcast ·

2024/03/29

#25: Lindsay Dreyer is a successful real estate agent who has tripled her yearly revenue, increased her social media following, and effectively utilized visual marketing strategies to enhance her business. In this episode, we talk with Lindsay about the impact of creating a visual marketing campaign for real estate agents, using the WorkPlay method. Lindsay shares her positive experience with the method, emphasizing the importance of creating quality conversations to build trust and connections with

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46:55

Turn Your Visuals Into An Automated Lead Gen Machine...

The WorkPlay Podcast ·

2024/03/22

#24: Krissy and Claire are business partners who specialize in helping entrepreneurs get their business online, having successfully generated 1400 paying subscribers in their first month and built a subscription service up to 6,000 members, ultimately reaching their first million in 20 months.Key Takeaways:1. The importance of having a clear strategy and automation in place for online businesses to attract and convert ideal customers.2. The significance of pairing visuals with lead generation

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38:42

The Secrets to a High Converting Website ft. Amanda Burg

The WorkPlay Podcast ·

2024/02/23

#20: In this episode, we talk again with Amanda Berg, who has eight years of experience in high-converting web design and copy and is the founder of Liberty Type, a branding agency based out of Knoxville. Amanda shares her journey of starting her business and how she realized the need for effective branding and copywriting while working with businesses that lacked an online presence.Key Takeaways:1. The importance of having a cohesive and systemized approach to web design and copywriting for

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46:34

Why You Need Quarterly Visuals When Launching a Book...

The WorkPlay Podcast ·

2024/02/16

#19: In this episode, we talk with guests Camille and Elizabeth, who are experts in book launching and visual marketing strategies and have helped authors successfully launch their books and build their brands. Camille and Elizabeth discuss the importance of creating a visual marketing strategy while launching a book, including the need for professional photography, the role of visuals in book promotion, and the significance of fresh and creative visuals for ongoing book launches. Key Takeaways:1

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56:37

Creating a Visual Marketing Strategy When Pivoting in...

The WorkPlay Podcast ·

2024/02/09

In this episode, Katie Sol shares her journey from corporate America to becoming a spiritual teacher, the importance of staying true to oneself, the power of intuition in decision-making, the role of visuals in branding and attracting opportunities, and the benefits of the WorkPlay method in creating authentic and impactful content.Key Takeaways:1. The importance of staying true to yourself and your unique expression in your business and marketing.2. The power of tapping into your intuition and

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39:24

Investing in Visuals When You Grew Your Business...

The WorkPlay Podcast ·

2024/02/02

In this episode, attorney Ticora Davis discusses her business as a business and intellectual property attorney, her journey from studying science to becoming a lawyer, the importance of marketing and branding for lawyers, the power of visuals in marketing, and the planning process for her upcoming content shoots.Key Takeaways:The importance of being intentional and consistent in your marketing efforts as a lawyer or business owner.The need for lawyers to embrace a more entrepreneurial mindset and

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22:43

Kajabi x WorkPlay Branding: Why The 2 billion Dollar...

The WorkPlay Podcast ·

2024/01/26

Chi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales.Key Takeaways:Learn about

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34:45

Taking Yourself Seriously & Having Visuals to Back It...

The WorkPlay Podcast ·

2024/01/19

Amanda Burg is the owner of Liberty Type, a branding and marketing agency, and has successfully transformed her business through the WorkPlay method. In this episode, Amanda discusses her experience with the WorkPlay method, the transformation of her business, the importance of taking herself seriously, showcasing her team in her marketing, and the benefits of planning content in advance.Key Takeaways:The importance of taking yourself seriously and investing in your business's presentation and

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01:34:31

How to Craft a Visual Marketing Campaign [STEP BY STEP]

The WorkPlay Podcast ·

2024/01/15

After watching hundreds of members use The WorkPlay Method, we're sharing valuable insights on how to get the most out of WorkPlay shoots so members can create compelling visuals that will boost revenue. In this episode, we discuss the importance of crafting a visual marketing campaign and how to do it effectively. We're providing step-by-step guidance on defining your brand's North Star, setting goals, and choosing the right campaign style. Today's episode also includes exercises and prompts to

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29:45

Create a Styled Visual Campaign with WorkPlay’s In...

The WorkPlay Podcast ·

2024/01/12

Heidi is an in-house stylist for WorkPlay who has helped numerous clients step out of their comfort zones and create impactful visual campaigns. In this episode of the WorkPlay podcast, Heidi discusses the importance of styling in visual marketing and how it can help communicate values, interests, and personality to the audience. She emphasizes the need to push out of comfort zones and experiment with different styles to find what works best. Heidi also provides tips and tricks for organizing

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31:27

Sarah Jenks on Her 7-Figure Launch Secrets, Why...

The WorkPlay Podcast ·

2024/01/05

Sarah Jenks is a priestess and entrepreneur who has had a personal brand for 14 and a half years, transitioning from an emotional eating expert to a life coach and now leading a sacred feminine company, with successful visual marketing strategies that have generated millions in revenue. In this episode, Sarah Jenks discusses her journey as an entrepreneur, the importance of authenticity in marketing, the process of creating unique visuals, and the tools and strategies she uses to execute successful

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15:53

BONUS: Why You Can’t DIY Your Video Content ft....

The WorkPlay Podcast ·

2024/01/04

Jacklyn Grad, an incredibly talented videographer with WorkPlay Branding, discusses the benefits of outsourcing video production and the potential for growth it can bring to businesses. She emphasizes the importance of freeing up time and resources by delegating tasks such as filming and editing to professionals. By doing so, entrepreneurs are free to focus on other aspects of their business and explore new opportunities. Jacklyn also highlights the value of experimenting with video and the valuable

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38:33

Amplifying your Launch Strategy with WorkPlay’s New...

The WorkPlay Podcast ·

2023/12/29

Jacklyn Grad is an incredible videographer who offers WorkPlay members access to create custom talking head videos, documentary-style videos, commercials, and full course creation. In this episode, Jacklyn Grad, the WorkPlay videographer, discusses the power of video in marketing and how it can effectively engage and connect with audiences. She highlights the importance of authenticity and investing in high-quality video content to create a strong brand presence. Jacklyn also explains the process

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34:53

Cait Scudder on Her Rebrand, Motherhood, &...

The WorkPlay Podcast ·

2023/12/22

Cait Scudder is a high school teacher turned multiple 7-figure business mentor for mother CEOs, A TEDx speaker, host of The Millionaire Mother podcast, and internationally recognized online business expert. In this episode, Cait shares about her specific visual marketing strategy and her unique approach to branding as well as her views on privacy and family matters when it comes to marketing plus how she prepares for photoshoots with 2 kids and expecting one on the way.Key Takeaways:How to stay in

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39:58

Why Build A Visual Brand If It’s Not Actually Yours?...

The WorkPlay Podcast ·

2023/12/15

Chandler, a trademark lawyer, discusses her role in helping businesses double their revenue growth through trademarks and IP ownership. In this episode, Chandler walks us through how to own your brand, legally. If you’re creating visual assets for your business (psst…all WorkPlay members) you need to trademark and we’re going to walk you through the process, step by step in this episode.Key Takeaways:Why it’s important to own your brand before asking consumers to pay you.How your visual identity

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29:03

How to Use The WorkPlay Method for Team Retention &...

The WorkPlay Podcast ·

2023/12/12

Lacey, a seasoned salon owner of ten years, has not only created a thriving salon, Lace®, but has also extended her expertise to empower fellow business owners. Through her program, Lacey helps entrepreneurs build strong and sustainable training systems, ensuring lasting success. In this episode, Lacey outlines her visual marketing and team management strategies within her salon business, stressing the need for a unified visual approach that resonates with current cultural trends, while also

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44:50

How to Turn Your Message into a Movement ft....

The WorkPlay Podcast ·

2023/12/01

Chantelle has been in business for almost 10 years and over that time has served thousands of women in finding their voice, owning their story, and taking their messages to the stage. In this episode, Chantel talks about the foundational role of storytelling in building a strong brand by advocating for the connection of personal experiences in your work, offering a framework that delves into pivotal moments, life lessons, and the underlying purpose of one's brand, and emphasizing the transformative

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46 results

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