Marketing with Shahin Khan and Doug Garnett

Mktg_Podcast-33: NPS, IKEA, Complexity

Marketing with Shahin Khan and Doug Garnett ·

2023/09/24

- Is anything wrong with Net Promoter Score (NPS)? - Surprising customer reaction to IKEA's store layout - Complexity, and why Doug is writing a book about it [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_033_NPS_IKEA_Complexity_20230923.mp3"][/audio] The post Mktg_Podcast-33: NPS, IKEA, Complexity appeared first on OrionX.net.

en-US

Mktg_Podcast-32: Confidence, AI Copyright, Strategy

Marketing with Shahin Khan and Doug Garnett ·

2023/09/11

- Competence v. Confidence v. Complexity - Bad Data v. Bad Attitude - AI-Generated Content's Copyright and DRM - Strategy v. Change Management [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_032_Confidence_AI-Copyright_Strategy_20230910.mp3"][/audio] The post Mktg_Podcast-32: Confidence, AI Copyright, Strategy appeared first on OrionX.net.

en-US

Mktg_Podcast-31: The Unicorn Barbie, Bad Ads,...

Marketing with Shahin Khan and Doug Garnett ·

2023/08/26

- The unicorn Barbie - Sequels v. One-Time Phenomenon v. Fresh New Material - Bad Ads? Who's to say? - Complexity, the book Doug is writing [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_031_BArbie_Sequels_Bad-Ads_Complexity_20230825.mp3"][/audio] The post Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book appeared first on OrionX.net.

en-US

Mktg_Podcast-30: AI for Market(ing) Mix Modeling

Marketing with Shahin Khan and Doug Garnett ·

2023/08/09

- Cookies and "sketchy data" - WARC WARNS: AI for Market(ing) Mix Modeling - GM's new CMO hailing from digital; and CVS? [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_030_AI-MMM_GM-CMO_20230808.mp3"][/audio] The post Mktg_Podcast-30: AI for Market(ing) Mix Modeling appeared first on OrionX.net.

en-US

Mktg_Podcast-29: Social Media Wars, Crude Data, D2C

Marketing with Shahin Khan and Doug Garnett ·

2023/07/17

Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume. [audio mp3="https://orionx.net/wp-content/uploads/2023/07/Mktg_Podcast_029_Mktg-Role_SM-Wars_DTC_Data_20230716.mp3"][/audio] The post Mktg_Podcast-29: Social Media Wars, Crude Data, D2C appeared first on OrionX.net.

en-US

Mktg_Podcast-28: AI, Product (4 Ps of Marketing)

Marketing with Shahin Khan and Doug Garnett ·

2023/06/18

Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it's time to discuss Product, the first of the 4 Ps of marketing. [audio mp3="https://orionx.net/wp-content/uploads/2023/06/Mktg_Podcast_028_AI_Product_20230618.mp3"][/audio] The post Mktg_Podcast-28: AI, Product (4 Ps of Marketing) appeared first on OrionX.net.

en-US

Mktg_Podcast-27: Data, Driverless Marketing, Inclusivity

Marketing with Shahin Khan and Doug Garnett ·

2023/05/24

The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when "Driverless Marketing" might become a reality. The noble goal of moving your brand towards more inclusivity did not work out as planned for Anheuser-Busch. We end with a discussion of quotes and memes that have their heart in the right place but are too sweeping for their own good and make it sound like "you had to be there"! [audio

en-US

Mktg_Podcast-26: In Search of Ethical Marketing

Marketing with Shahin Khan and Doug Garnett ·

2023/04/20

The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and even viewed as clever. [audio

en-US

Mktg_Podcast-25: Product-Market Fit, Data, Store and...

Marketing with Shahin Khan and Doug Garnett ·

2023/04/07

The inaugural installment of a new section, Cartoon of the Week, takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering "good data" and "same data". Then it's time to discuss whether the store really is the media?! [audio mp3="https://orionx.net/wp-content/uploads/2023/04/Mktg_Podcast_025_Cartoon-of-the-Week_Data_Store-Media_20230406.mp3"][/audio] The post Mktg_Podcast-25: Product-Market Fit, Data, Store and Media appeared first

en-US

Mktg_Podcast-24: Defining Success, Econometrics, Loyalty

Marketing with Shahin Khan and Doug Garnett ·

2023/03/03

What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of "customer satisfaction" actually correlates to product sales. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/Mktg_Podcast_024_Mktg-Success_Econometrics_Cust-Loyalty_20230302.mp3"][/audio] The post Mktg_Podcast-24: Defining Success, Econometrics, Loyalty appeared first on OrionX.net.

en-US

Mktg_Podcast-23: AI in Marketing, Tie-ins, Add-ons,...

Marketing with Shahin Khan and Doug Garnett ·

2023/02/05

We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of "rebranding", and then marketing as a science, and the use of AI in marketing given all the new advances. [audio mp3="https://orionx.net/wp-content/uploads/2023/02/Mktg_Podcast_023_Add-ons_Tie-ins_Mktg-Science_AI-in-Mktg_20230203.mp3"][/audio] The post Mktg_Podcast-23: AI in Marketing, Tie-ins, Add-ons, Science of appeared first on OrionX.net.

en-US

Mktg_Podcast-22: CES, Who Decides?, DiffDist Again

Marketing with Shahin Khan and Doug Garnett ·

2023/01/18

In the first episode of 2023, Shahin and Doug discuss their takeaways from CES, differentiation versus distinction in marketing, the importance of authenticity in advertising campaigns, and whether inside marketing staff can make good decisions on behalf of the end-user/consumer. [audio mp3="https://orionx.net/wp-content/uploads/2023/01/Mktg_Podcast_022_CES_Mktg-Staff_DiffDist_20230118.mp3"][/audio] The post Mktg_Podcast-22: CES, Who Decides?, DiffDist Again appeared first on OrionX.net.

en-US

Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v....

Marketing with Shahin Khan and Doug Garnett ·

2022/12/22

Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_021_Barbie_CMO_AI_Prod-vs-Financial_20221221.mp3"][/audio] The post Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering appeared first

en-US

Mktg_Podcast-20: Agency Payment Terms, The CMO Role

Marketing with Shahin Khan and Doug Garnett ·

2022/12/05

Physical events are back. Did you say 360-day payment terms? What do companies and candidates get wrong about the CMO role? And the minefield that is marketing data! Join us. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_020_Payment-Terms_CMO_Data_20221204.mp3"][/audio] The post Mktg_Podcast-20: Agency Payment Terms, The CMO Role appeared first on OrionX.net.

en-US

Mktg_Podcast-19: Rebranding Office, Low-Margin M&A,...

Marketing with Shahin Khan and Doug Garnett ·

2022/11/21

Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.

en-US

Mktg_Podcast-18: Musky Texts, Distinctive, Data,...

Marketing with Shahin Khan and Doug Garnett ·

2022/10/30

Twitter deal's backchannel texts. Is "Distinctive" sufficiently "differentiated"?! Complexities of marketing data. Marketing Mix-it-up! [audio mp3="https://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_018_Musky-Texts_Distinctive_Data_Mix-It-Up_20221029.mp3"][/audio] The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net.

en-US

Mktg_Podcast-17: Case Study, What is Marketing

Marketing with Shahin Khan and Doug Garnett ·

2022/10/12

Acupuncture for "ED"?! Yes, it's a thing and a case study in this episode. How do you position and message and demand-gen for it? Let's not lose touch with why marketing is needed. And AMA's definition marketing wants to be taken apart. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_017_Case-Study-ED_Losing-Sight_CMO_20221011.mp3"][/audio] The post Mktg_Podcast-17: Case Study, What is Marketing appeared first on OrionX.net.

en-US

Mktg_Podcast-16: Marketing During Recession

Marketing with Shahin Khan and Doug Garnett ·

2022/09/04

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/Mktg_Podcast_016_Mktg-During-Recession_Mktg-Ethics_20220924.mp3"][/audio] The post Mktg_Podcast-16: Marketing During Recession appeared first on OrionX.net.

en-US

Mktg_Podcast-15: Lead Generation

Marketing with Shahin Khan and Doug Garnett ·

2022/08/29

Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.

en-US

Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of...

Marketing with Shahin Khan and Doug Garnett ·

2022/08/24

When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.

en-US

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