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PODCAST

ChiroCandy: THE Chiropractic Marketing Podcast

Billy Sticker: Author, Chiropractic Marketer and Business Coach

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

health & fitness alternative health

All Episodes

28:04

188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/11/19

Schedule a call or find out more: https://chirocandy.com/tribe Link mentioned in this episode: https://chirocandy.com/aica-sample Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a

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16:02

187: Trump's Effect On Chiropractic

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/11/12

Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Make America Healthy Again' initiative and how it aligns with chiropractic values. He also introduces

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50:22

186: AI-Powered Marketing

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/11/05

Get your own AI CA: https://chirocandy.com/ai-ca Summary: In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content

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30:41

185: Luxury Mattress Referral Program w/ Saatva

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/10/29

Learn More About The Saatva Partnership: chirocandy.com/sleep Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar

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33:00

184: AI + Chiropractic with Billy Sticker

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/10/22

Register for the webinar: https://chirocandy.com/ai-webinar Summary In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment

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10:30

183: He Grew to Multiple 7-Figures a Year!

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/10/15

Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar Summary In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The

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47:27

182: Laser Focused Success (ft. Dr. Rob Hanopole)

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/10/08

Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/ In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and

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28:05

181: How To Use TikTok To Generate New Patients (ft....

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/10/01

Schedule a call or find out more: https://chirocandy.com/tribe In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create engaging and authentic content. The key takeaways from the conversation are the need for consistency,

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32:49

180: New Patients From Google Ads (ft. Bailee Bragg)

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/09/24

Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display

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31:45

179: Is Facebook Still Relevant? (ft. Andrew Hardwick)

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/09/17

Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content that adds value to the audience and builds trust. The hosts debunk the misconception that Facebook is

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29:49

178: Best Follow Up Strategies To Increase Patient...

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/09/10

Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in interest. They also highlight the value of each lead and the potential for high conversion rates if followed

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34:01

177: Best Niches to Advertise on Social Media

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/09/03

In this episode of the ChiroCandy podcast, Billy Sticker and Matt Keenan discuss different niches that work well for marketing on social media. They cover chiropractic, decompression, massage, neuropathy, weight loss, knee campaigns, and more. They emphasize the importance of visual representation, using videos and images to grab attention and generate engagement. They also discuss the need to speak directly to the target audience and highlight the benefits of the treatment or service being

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34:55

176: Building a Tribe of Patients

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/08/27

In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients. Downloads mention in this episode: https://go.chirocandy.com/guide

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42:54

175: We're Back! Here's What's Working Best on Facebook

ChiroCandy: THE Chiropractic Marketing Podcast ·

2024/08/23

After a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your

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