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PODCAST

Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

business marketing

All Episodes

36:08

Mastering Video Ads on Social, with Nikki Lindgren

Funnel Reboot ·

2024/05/15

Episode 196 There’s something we take for granted these days, something that wasn’t even possible a short while ago. Let’s go back to 2008, to the first iPhone, the 3G. What you could send & receive with one, if you could afford the data plan, was restricted to voice, text & small images. That’s because at the time, the cellular networks could transmit at around a third of a Megabyte per second, which went up to 2Mb/second when 3G was fully available. Then LTE/4G started becoming available in

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50:54

Analytics - in-house or outsource? with Luke Komiskey

Funnel Reboot ·

2024/05/08

Episode 195 We all want our organization’s decisions to be driven by the numbers. Who wouldn’t want to have at their fingertips analytics that accurately show which course of action will be best. But doing this takes analysts, and that doesn’t mean hiring them, it means managing them to function well. It means creating processes for them, Outfitting them with technology. Giving them budgets.It's hard pulling this off in a small or mid-sized organization, and even leaders of large organizations

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43:16

Building insights with Adobe Analytics, featuring...

Funnel Reboot ·

2024/05/01

Episode 194 There’s more than one way to skin a cat. Being honest, doing something differently is often neither better or worse, it’s just different. - Playing Music with an acoustic vs electric guitar - Writing with a pen on paper vs a computer. And continuing on that theme, it could be a Mac or a PC - Programming can be done in various languages - Films can be made with a variety of filming equipment, anything from an iPhone up to an IMAX ALEXA 65mm This also applies to what we use as our

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53:56

How your site's health impacts marketing, with Rob...

Funnel Reboot ·

2024/04/24

Episode 193 Those of us in the digital economy think a lot about growing our business, but we don’t think as much about the tech that enables customers to interact with our business. When our sites don’t run smoothly or aren’t available, our customers suffer and it stops working as our sales and marketing engine. Terms for these episodes: the site crashed or it croaked, give us a perception that sites are either alive and well or completely dead, when its health really resembles our own human

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59:44

Delivering Data Analytics, with Nicholas Kelly

Funnel Reboot ·

2024/04/03

We've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew. Ron Howard's 1995 movie gives a glimpse of how mission control staff in Houston reacted to information about the explosion. When an alarm on the command module flashed, signaling a power drop, Flight Director Gene Kranz (portrayed by Ed Harris) turned to the mission controller in charge of emergencies and said

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49:44

Revealing visitor behaviour through tags, with...

Funnel Reboot ·

2024/03/27

My sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get displayed on a monitor. It has the ability to evaluate anatomy in an increasingly wide range of structures such as abdominal organs, the heart, vasculature and muscles in patients of all ages as well as the most commonly known purpose of obstetrical ultrasound. In the past 35 years, ultrasound has changed

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54:23

Everyday use of Google Analytics, with Dana DiTomaso

Funnel Reboot ·

2024/03/20

Episode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently

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47:54

High Impact Content Marketing, with Purna Virji

Funnel Reboot ·

2024/03/13

In numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative for companies to recognize the critical significance of implementing a robust content strategy. The upcoming discussion will delve into a methodology that

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54:23

Successful Change, with Susan Odle

Funnel Reboot ·

2024/03/07

Increasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself. But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle through these transformations. At best, when transformations succeed, they leave heart-ache and sore feelings Most of them revert to the status quo they tried so hard to shake. Those

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55:44

Hosting Events that Generate Leads, with Michael Tucker

Funnel Reboot ·

2024/02/28

One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases. Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan. My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success

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01:02:43

Prophecies and Pleas of an Advertising Man, with...

Funnel Reboot ·

2024/02/21

You could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with: The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we’re saddled with loads of Technical debt, and the order to repatriate customer data from all these servers. CMOs are tasked so much with explaining technology out there,

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57:26

Diverse Data Tracking Methods, with Adam Greco

Funnel Reboot ·

2024/02/14

Episode 183 As a Disclaimer, note that there’s no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic. As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this. When I was a kid, I would go to school, walk into my classroom, and see my teacher there. She was such a constant there, I imagined that she never left the classroom, she was a fixture

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01:01:52

Voice Marketing, with Susan Westwater

Funnel Reboot ·

2024/02/07

Today's episode looks at how pervasive voice technology is, and how marketers can make better use of it. After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy. Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book “Voice Marketing” Chapters & Timestamps 0:00 Intro

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45:16

Data For All, with John Thompson

Funnel Reboot ·

2024/01/31

When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics executive at Gartner and CSL Behring and graduating from DePaul with an MBA. John Thompson has written four books. I found out about him through his 2020

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40:55

Privacy & Data Governance, with Siobhan Solberg

Funnel Reboot ·

2024/01/25

If you go to Wikipedia and type Zero-sum game, it’ll describe it as “a situation that involves two sides, where the result is an advantage for one side and an equivalent loss for the other. In other words, player one's gain is equivalent to player two's loss, with the result that the net improvement in benefit of the game is zero” Many think that’s how privacy regulations are affecting marketing. Anytime client privacy is upheld it’s at our expense. We’re losing; they’re winning. Zero-sum game.

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01:01:39

Hello $Firstname, with Rasmus Houlind

Funnel Reboot ·

2024/01/25

‘1 to 1 Marketing,’ sounds wonderful. Don Peppers & Martha Rogers wrote a series of books in the 1990s called this. We have thrown all kinds of technology, content, and persona construction at it over the last 25 years. But it still eludes us. Architecting communications that converses with each person, at their own point in a conversation with our brand is hard. Is it marketing’s job to actually have 1:1 conversations? And with what’s at stake if we screw up personalization, can we implement

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51:51

Becoming a Privacy-Centric Organization, with Lucas Long

Funnel Reboot ·

2024/01/25

Episode 179 This is the second of two shows on doing data-driven marketing, in a way that respects user privacy. No matter how much we crave, there will be fewer ways to capture it. At time of recording, Google says Chrome will stop supporting 3rd party cookies in 2024. Our choice should not be to switch to other forms of tracking, but whether we’ll go into this privacy-centric era voluntarily, or out of necessity. Having less data on our customers may sound like it’s bad for business, but a recent

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48:29

Bye KPI. Hello Full-funnel dashboard, with Jacob...

Funnel Reboot ·

2024/01/10

Today’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They're simply on the show to give their perspective on our topic. Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel. Comedian George Carlin knew how complicated things get with marketing technology. Or, you can imagine that when you hear him talk about stuff. This is the feeling we can get watching our Marketing technology

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01:01:19

Visualizations that inspire action, with Lee Feinberg

Funnel Reboot ·

2024/01/04

If your job involves numbers, you likely spend time graphically plotting it. Whether it’s for analyzing or presenting, we usually toss our datasets into our visualization tool (mainly because it takes one button click) and start visualizing it. The problem here is that we’re making content before knowing our intent, we’re making the software master over us instead of being its master. Today’s guest says the visualizations that come from this won’t be intelligible, won’t make them motivated to

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50:26

Must-reads for business in an all-digital world

Funnel Reboot ·

2023/12/29

There were a lot of books covered on the podcast in 2023 - 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast - you can sift through them all on our site by clicking on the “books” category on the right-hand menu. But I’ve had the chance to read books outside of these, and found even more I’d like to feature. I’m not saying all all biz books that come out are good. To be honest - a decent portion of them

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111 results

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