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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:22:22

Taking the leap: Transitioning from lead gen to...

Radically Transparent ·

2024/07/25

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion about the positive impacts on conversion rates, demo show rates, and the speed of closing sales offers valuable insights into the potential long-term gains

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00:25:33

Decoding the mysteries of intent data with James...

Radically Transparent ·

2024/07/18

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable

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00:26:10

Unmasking thought leadership in law enforcement...

Radically Transparent ·

2024/06/27

BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats. Lizzi also highlights some of the unique challenges and opportunities content marketers face in the law enforcement sector while calling out the powerful

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00:27:01

AI and the Art of Meaningful Conversation with Ruth Zive

Radically Transparent ·

2024/06/20

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Flywheel as a way brands can measure the positive impact of conversational AI. She breaks down the flywheel approach and explains how it helps

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00:16:35

The Power of Partners: Transforming B2B Marketing...

Radically Transparent ·

2024/06/12

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnerships, emphasizing the role of Oktopost in LinkedIn's evolving ecosystem. The episode wraps with Kim's reaction to LinkedIn’s 2024 Annual

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00:27:01

The Power of Social Intent Data for Revenue Growth...

Radically Transparent ·

2024/05/23

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and contribute to revenue growth.Hot topics The shift from corporate profiles to employee advocacy Bridging the gap between social media engagement and

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00:26:28

Choosing KPIs that matter & making them work with...

Radically Transparent ·

2024/04/18

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy.This episode is a must-listen for marketing leaders, data enthusiasts, and anyone interested in the intersection of technology and marketing strategy. Whether you're grappling

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00:33:07

The Intersection Between AI and Product Marketing...

Radically Transparent ·

2024/04/04

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.Hot Topics include: - What it takes to build and maintain effective AI governance across an organization - How to leverage AI for enhanced speed and consistency in product

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00:30:18

AI in Marketing: Friend or Foe? With Yael Klass

Radically Transparent ·

2024/03/14

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.

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00:45:21

Leading in the era of AI with Nuri Cankaya

Radically Transparent ·

2024/03/07

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries.Speaking candidly about the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing,

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00:00:14

See you in September 2023!

Radically Transparent ·

2023/05/18

Hello World! Hope you’ve been enjoying the Radically Transparent Podcast! We’re taking a short break and look forward to returning with new episodes in September 2023.Until then, you can binge all episodes here. And naturally, if you're a marketing or sales leader and would like to be a guest on the show, please be in touch at marketing@oktopost.com. See you in September!

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00:29:11

Winning Advocacy Strategies and Embracing AI with...

Radically Transparent ·

2023/05/11

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy. With over 17 years of

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00:37:23

How to Create Content that Stands Out and Performs

Radically Transparent ·

2023/05/04

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz. Especially today, everyone is trying to be unique, and

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00:30:38

How Marketing Leaders Can Maximize Revenue Generation

Radically Transparent ·

2023/04/27

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning

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00:24:55

David Kung on Managing Priorities, Projects & Tactics...

Radically Transparent ·

2023/04/13

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. “One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward. He also dives into how he is balancing the minimum effective dose to find the things that require the least amount of effort, with

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00:20:12

Sarah Emmott on How Social Listening Paves the Way...

Radically Transparent ·

2023/04/02

Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns. Throughout the episode, Sarah

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00:30:41

David Delaney Mayer on How B2B Video Strategies are...

Radically Transparent ·

2023/03/23

CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand. Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using

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00:21:31

Lauren Gumport on the Secrets Top PR Professionals...

Radically Transparent ·

2023/03/08

Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist

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00:27:48

Joe Morris on How Companies Win with Employee Advocacy

Radically Transparent ·

2023/03/02

Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advocacy program isn’t always smooth sailing, how to keep engagement up, and even reveals a few of the ongoing challenges he’s facing getting his colleagues to

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00:21:02

Eytan Buchman on Balancing Strategy and Tactics

Radically Transparent ·

2023/02/22

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels. Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys. He is renowned for building the marketing

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171 results

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