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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:17

#1153 Microsoft’s Inbox Makeover: Time to Pull Your...

More than a Few Words ·

2025/06/15

If you've been around here for a while, you already know—I’m an email marketing geek. Not the kind of geek who builds robots in her basement, but the kind who gets excited about subject lines and open rates the way some folks get excited about the first tulips of the season. That’s why chatting with Ellen McDowell Strauss felt like talking to an old friend who also happens to alphabetize her spice rack. Ellen and I first connected over our mutual affection for email, but our latest conversation had

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11:31

#1152 Go Broad To Reach Your Niche | Matt Diamante

More than a Few Words ·

2025/06/08

You know, I’ve spent years telling business owners to get laser-focused. Find your niche, talk to your niche, sell to your niche. It’s like that old saying: “You can’t please everyone, so pick your people.” But every once in a while, someone comes along and flips my perfectly organized marketing world on its head.That someone was Matt Diamante, founder of Hey Tony, a marketing agency that helps small business owners tackle SEO and social media in ways that actually work. When Matt pitched me the

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10:19

#1151 I Tried It So You Didn’t Have To | Danielle Hughes

More than a Few Words ·

2025/06/01

We've all had those “seemed like a good idea at the time” moments. Hers involved a Voxer coaching program, and in the spirit of learning from those detours, we unpacked what happened, what she learned, and how there might still be life in that idea yet.Main Points: Great ideas don’t always land the way you expect. Danielle created a Voxer-based coaching program for personal brand support between sessions. Despite promotions and enthusiasm from peers, it never gained traction with

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12:06

#1150Facebook Ads Work, Till They Don't | Robin Waite

More than a Few Words ·

2025/05/25

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn’t come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts. Key Points from the Conversation with Robin Waite Even Experts Trip Up Robin isn’t new

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11:11

#1149 When Social Media Wears You Out, Try a Mic...

More than a Few Words ·

2025/05/18

You know, I’ve always believed marketing should feel more like a warm hug than a high-pressure sales pitch. So when Alesia Galati and I got to chatting about social media burnout (oh yes, that nagging, energy-draining beast), it was like she reached into my cluttered content calendar and whispered, “There’s a better way.” We laughed, we nodded, and somewhere between SEO tips and podcast rants, I found myself ready to trade reels for real conversations. If you’re teetering on the edge of social media

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10:15

#1148 The One That Got Away: Giving Up Too Soon on a...

More than a Few Words ·

2025/05/11

When a Great Idea Doesn’t Get a Second ChanceThis is another one of my What Went Wrong? conversations, and I love these because we all have ideas that don’t turn out the way we hoped. Sometimes, they’re just bad ideas. Other times, we give up too soon. That’s exactly what happened to Nina Froriep, who had a smart, scalable concept for video production—but abandoned it after a rough first attempt. Years later, she watched someone else build a thriving business using the same model. What

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11:13

#1147 The TRISS Approach to AI Melissa Reeve

More than a Few Words ·

2025/05/04

Yes, we’re talking about AI again because, let’s be honest, it’s everywhere, everyone is using it and most people are using it wrong. It’s easy to feel like you’re just throwing AI at problems without a real plan. That’s why I was excited to talk to Melissa Reeve, an expert in agile marketing, about her TRISS framework—a simple way to decide where AI can make the biggest impact in your business.If you’ve ever caught yourself bouncing from one AI tool to another, hoping something sticks, Melissa

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11:48

#1146 Should You Scale? Big is not for Everyone |...

More than a Few Words ·

2025/04/27

Most small business owners dream of growing our small businesses into something bigger. But scaling comes with challenges—hiring, infrastructure, and managing processes without losing control.I sat down with Anthony Franco, a serial entrepreneur who has launched, scaled, and sold multiple businesses. He’s also the host of How the Founder, a podcast where he and his co-host dive deep into the challenges business owners face. In this conversation he shares his insights on scaling the right

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13:41

#1145 Tell People When You Change | Iris Goldfeder

More than a Few Words ·

2025/04/20

My guest today is Iris Goldfeder, founder of Gas Stove Creative. Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. But today, instead of swapping stories about pizza and city life, we’re talking about something every business owner faces at some point: the growing pains of change.Iris recently had a lightbulb moment—she’d evolved her business, but she’d forgotten to tell people! So while she had moved on to working

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11:10

1144 What Does Google Say About You?

More than a Few Words ·

2025/04/13

We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you’re permanently closed (even when your business is booming), potential customers won’t bother double-checking. They’ll just move on. That’s why it’s so important to take control of what Google says about you. I sat down with Andrew Laws founder of Yeseo, to talk about how business owners can make

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10:54

#1143 Four "P's of People | Dave Charest

More than a Few Words ·

2025/04/06

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That’s why I brought back Dave Dave Charest, Director of Small Business Success at Constant Contact, for a lively chat about the Four P’s of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you’re posting and more on

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11:36

#1142 Best Teachers are Always Learning | Tina Bakehouse

More than a Few Words ·

2025/03/29

Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and authenticity. But as she shares in this conversation, her early days in business were filled with valuable lessons—especially about getting clear on her offers. Like many of us, Tina learned that trying to be everything to everyone only leads to confusion. It’s a little like showing up at a potluck with five

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09:17

#1141 Three - Five-Three Method to Engage Web...

More than a Few Words ·

2025/03/25

A few years ago I sat down with Wayne Mullins, founder of Ugly Mug Marketing, to dive into his unique “3-5-3” formula for turning your website from a static space into a real business driver. If you missed the original release of this episode, you want to be sure to catch it now. His approach is all about honing in on what users need, and it starts with capturing attention in the first three seconds. The truth is, visitors aren’t "browsing" anymore—they’re "hopping" from one page to the next, and

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11:22

#1141 - Why Marketing Messages Miss the Mark | Brad Koch

More than a Few Words ·

2025/03/23

Sometimes, as business owners and marketers, we get so wrapped up in what excites us about our products or services that we lose sight of what matters to our audience. That’s exactly what Brad Koch, a coach and business strategist, discovered the hard way.Brad talks about what went wrong as he shared a story of a marketing campaign that fell flat—and the lessons he learned about crafting messaging his customers really cared about. Key Takeaways: Shift the focus to your audience’s needs. Brad’s

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10:47

#1139 Respond to Feedback with Empathy and Action |...

More than a Few Words ·

2025/03/18

Let’s face it: whether it’s a middle school rumor or a scathing online review, negative feedback stings. As business owners, those harsh words often hit close to home because they’re not just about our work—they’re about us. In this episode of More Than a Few Words, I chatted with David Oates, a seasoned crisis communications expert, about how to handle negative reviews and comments with grace. David shared practical advice on how to respond with "empathy and action"—a simple yet powerful approach

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10:18

1138 When a Great Idea Isn't The Right Idea | Jen Edds

More than a Few Words ·

2025/03/16

We've all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going to change everything.” And then reality sets in. To share her own “What Was I Thinking?” moment, I’ve invited my friend Jen Edds, the head brassy boss at Brassy Broadcasting Company. Jen had a vision of launching a daily podcast—short, punchy, and everywhere. But just before jumping in, she took a step back and

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11:49

#1137 - Discover the Wisdom Economy Mary Henderson

More than a Few Words ·

2025/03/13

Let’s face it—if you’ve been in business for a while, you’ve got knowledge people would pay for. Years of experience, hard-won lessons, and insights that could save someone else time, money, and frustration. But turning that wisdom into a profitable business? That’s where things get tricky. It’s not enough to just “know stuff.” You need a structure, a system, and a way to package your expertise so that it delivers real transformation—not just another downloadable PDF gathering dust on someone’s hard

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10:46

#1136 Thinking Big For Success | Andrea Liebross

More than a Few Words ·

2025/03/11

As a business owner, decision-making comes with the territory. But some people do it better than others. What sets them apart? That’s what I talked about with Andrea Liebross, a business and life coach who helps female entrepreneurs think and manage like CEOs. She shared insights from her book She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary, breaking down what it really takes to be a big thinker.4 Steps to Thinking Big Choose Your

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11:50

#1135 When Casting a Wide Net Didn't Catch Fish |...

More than a Few Words ·

2025/03/09

In another of my continuing What Went Wrong series I chatted with Tracy Brinkman, a business success coach, podcast creator, and host of the Dark Horse Entrepreneur podcast. Tracy shared a story that every business owner can relate to: the time he created something he was certain people would love—only to be met with silence.Years ago, Tracy poured his heart into developing a goal-setting seminar. He thought he had all the pieces in place—a clear concept, valuable insights, and a hungry audience

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11:13

#1134 Use AI to Bring a Neighborhood Feel to Your...

More than a Few Words ·

2025/03/09

Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience. Key Points from the

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