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PODCAST

Marketing Mistakes (And How To Avoid Them)

Hollywood Branded

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and

business marketing

All Episodes

00:08:02

Glamour Unveiled: Stacy Jones Explores the Pinnacle...

Marketing Mistakes (And How To Avoid Them) ·

2023/11/28

In this episode, Stacy unveils the crafted strategies that allow luxury brands to seamlessly integrate with entertainment content and celebrities, creating a winning formula for success --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

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00:35:07

Marketing Magic: Exploring Innovative Strategies

Marketing Mistakes (And How To Avoid Them) ·

2023/11/14

In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies. About Robyn Eagles Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly Blue Block, Head of Communications and Marketing at Skyrsye, and lived

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00:39:49

Maximizing Your Marketing Budget for Impactful Campaigns

Marketing Mistakes (And How To Avoid Them) ·

2023/11/07

In this episode, Stacy and Chris talk about how businesses can maximize their marketing budgets to create campaigns that are impactful. About Chris Knock Chris is the Founder and CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. With over 10 years of digital expertise, Chris is known for using strategic planning and design principles to transform brands for startups and small businesses. He’s led the development of nationally recognized campaigns for

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00:28:08

Mastering Brand Implementation: The 5 Pillars of Success

Marketing Mistakes (And How To Avoid Them) ·

2023/10/31

In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan. About Darren Horwitz Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage brand change. With over 20 years of experience in branding, advertising and television production, Darren has a proven track record of delivering measurable results in brand optimization. His resume includes an

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00:36:37

Unlocking Growth: Fusing Human Creativity and Analytics

Marketing Mistakes (And How To Avoid Them) ·

2023/10/24

In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology About Pete Sena Pete is the founder of Digital Surgeons, a creative consultancy that helps brands spark and design new opportunities for growth. With nearly 20 years of branding experience, he has led cross-functional teams delivering innovative, bottom-line-boosting

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00:36:00

LinkedIn: Your Personal Brand's Secret Weapon

Marketing Mistakes (And How To Avoid Them) ·

2023/10/16

In this episode, Stacy and Joel dive into how you can leverage LinkedIn to grow your personal brand. About Joel Freund Joel is the Founder and CEO of Fluex Media, a marketing agency with a focus on building personal brands for B2B executives. As an entrepreneur, Joel currently manages some of the largest personal brands on LinkedIn, helping executives maximize their brand visibility and increase their sales leads. His dedication has earned him recognition in leading industry publications such as

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00:27:48

Unlocking Success: Exploring Marketing Tactics and...

Marketing Mistakes (And How To Avoid Them) ·

2023/10/09

In this episode, Stacy and Adam chat about successful marketing strategies for video gaming and effective ways for consumers and fans to connect with iconic brands through compelling content and data-driven insights. About Adam Kraus Adam is the founder of Miniboss Solutions, a marketing consultancy firm specializing in the gaming and entertainment industries. With nearly two decades of experience, Adam is a veteran in the gaming landscape, having worked with distinguished publishers like Striking

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00:24:31

Navigating The Pitfalls: Common Mistakes In...

Marketing Mistakes (And How To Avoid Them) ·

2023/10/03

In this episode, Stacy and Howard dive into the world of livestreaming hybrid events and share their experiences, insights, and recommendations for tackling these challenges effectively. About Howard Zales Howard is the President of Viridity Entertainment Services, where they specialize in delivering professional-standard live streams and remote productions for a wide range of clients. With over 25 years of experience as a camera operator, Howard has worked on some of the most iconic sports events

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00:34:15

Expert Voices: Storytelling for Impact and Influence

Marketing Mistakes (And How To Avoid Them) ·

2023/09/26

In this episode, Stacy and Jeff dive into the profound impact of storytelling and discuss strategies to assist experts and professional advisors in effectively conveying their messages to achieve tangible outcomes in their businesses and personal lives. https://hollywoodbranded.com/podcast/storytelling-for%20impact-and-influence Jeff Bartsch: Jeff is the founder of Story Greenlight, a company that empowers experts and professional advisors to enhance their messages and achieve impactful results in

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00:34:37

SEO Strategy To Safeguard And Elevate Your Online...

Marketing Mistakes (And How To Avoid Them) ·

2023/09/18

In this episode, Stacy and Joseph chat about how to lead with SEO strategy before optimizing your website so that you guarantee success versus accidentally losing your digital status. We’ll learn what works from Joseph perspective, what should be avoided, and how some businesses miss the mark. About Joseph DeVita Joseph is one of the Managing Partners at Moving Traffic Media, an internet marketing agency focused on search marketing, social media, and display advertising. Joe has spent over twenty

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00:33:41

Marketplace Mastery: Becoming the Expert in Your Niche

Marketing Mistakes (And How To Avoid Them) ·

2023/09/12

In this episode, Stacy and John chat about how to have your business position itself as an expert and stand out in a crowded marketplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

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00:40:09

Strategies for Turning Your Business into a Scalable...

Marketing Mistakes (And How To Avoid Them) ·

2023/09/05

In this episode, Stacy and Raul talk about strategies for achieving profitable growth and how to transform your business into a scalable machine. About Raul Hernandez Ochoa Raul is the founder and CEO of Do Good Work, a consulting practice that helps independent digital businesses achieve profitable growth. With extensive experience as a digital growth strategist and entrepreneur, Raul is known for helping businesses achieve profitable growth and make a meaningful impact. Raul has tripled the

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00:42:55

Proven Strategies for Building Connection Through...

Marketing Mistakes (And How To Avoid Them) ·

2023/08/28

In this episode, Stacy and Simon chat about how to leverage the power of podcasting and establish networking opportunities for both talent and employers. https://hollywoodbranded.com/proven-strategies-for-building-connection-through-podcasting About Simon: Simon is the Chief Marketing Officer of BC Jobs – a leading job board connecting employers with top talent in various industries. With over 10 years of experience in global marketing, Simon has built a successful career in guiding several B2B

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00:40:05

Decoding Buyer Personas: Crafting Effective Buying...

Marketing Mistakes (And How To Avoid Them) ·

2023/08/22

In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies. About Jim Kraus Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding customers and their buying behaviors.Jim leads the development and implementation of their proprietary buyer persona framework, the 5 Rings of Buying Insight to help businesses optimize their marketing and sales

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00:19:55

The Power of Homeownership: Building Wealth and Security

Marketing Mistakes (And How To Avoid Them) ·

2023/08/08

In this episode, Stacy and Franco talk about the importance of homeownership and what steps to take to achieve affordable housing. About Franco Perez Franco is the founder and president of Franco Mobile Homes – a leading real estate company offering innovative mobile homes for families. With over a decade of experience in real estate, he has been instrumental in tackling the affordable housing crisis with well-designed solutions. After witnessing his family's struggle during the 2008 financial

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00:23:13

Harness The Potential Of Digital Marketing To Reach...

Marketing Mistakes (And How To Avoid Them) ·

2023/07/31

In this episode, Stacy and Zach chat about the challenges entrepreneurs face in the digital world and the steps to connect with your ideal audience and build a connection. About Zach Day Zach is the Founder & Creative Director of Brand You Media, a video agency dedicated to empowering purpose-driven entrepreneurs and coaches to make an even bigger massive impact on the world. With extensive experience as a film director, he has helped numerous entrepreneurs unlock their mission-driven story

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00:46:16

Unlocking the Power of Copywriting and Email...

Marketing Mistakes (And How To Avoid Them) ·

2023/07/24

In this episode, Stacy and Luke Charlton chat about how to drive better results with email marketing and the step-by-step process to win clients using just a concise email. About Luke Charlton: Luke Charlton is the founder of LukeCharlton.com, an agency dedicated to empowering coaches to acquire high-paying clients through strategic paid advertising. With over 8 years of marketing experience, Luke has helped over 1,000 coaches grow their businesses with paid advertising and unveiled the secret of

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00:29:58

Write High Performing Content Using the Latest...

Marketing Mistakes (And How To Avoid Them) ·

2023/07/18

In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research. About Becky Lawtor Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and

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00:38:22

The Secret To Profitable Growth And Customer...

Marketing Mistakes (And How To Avoid Them) ·

2023/07/12

In this episode, Stacy and Kevin chat about practical tips for driving profitable growth and how to improve customer experiences through collaborative relationships. About Kevin Roy: Kevin Roy is the founder and CEO of Green Bananas SEO, a leading digital marketing agency specializing in driving organic search engine optimization results to help businesses succeed online. With over 24 years of experience in digital marketing, Kevin has built a successful career by providing visionary strategies

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00:49:01

How To Maximize Your Visibility And Brand Recognition

Marketing Mistakes (And How To Avoid Them) ·

2023/07/05

In this episode, Stacy and Susan chat about how to shine in the media spotlight and build your brand to become a highly recommended guest on top-rated news series, podcasts, and across media! Check the full transcript here About Susan Harrow: Susan is the CEO of Harrow Communications where she has spent over 33 years providing media training and honing communication skills for authors on national book tours, and developing executive presence for both corporate leaders and entrepreneurs around the

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