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PODCAST

InJoy Studio Ownership

The boutique fitness industry is BOOMING right now! In the InJoy Studio Ownership podcast we sit down with studio owners and discuss the ups and the downs of what it takes to create and sustain successful fitness studios. We cover all manner of topics from start-up, hiring, firing, and difficult client interactions. All of this is in effort to help inform and encourage future studio owners across the world that YOU CAN DO IT!

All Episodes

01:04:18

"Where Are They Now?" Coronavirus Edition with...

InJoy Studio Ownership ·

2020/09/02

The last time we spoke with Kathryn Londoff of Gyrotonic Seacoast we talked about how she was able to build her studio on the back of GYROKINESIS®. Having that previous experience helped Kathryn to be able to pivot on a dime to online teaching when her studio had to close. Kathryn also opens up to us about how this year has been a struggle both professionally and personally. I so appreciated her honesty and vulnerability and I know you will too! InJoy Studio Ownership Online Course Emily's

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41:34

"Where Are They Now?" Coronavirus Edition with Joel...

InJoy Studio Ownership ·

2020/08/19

We last spoke with Joel back in season 1 of the podcast where he shared with us his studio journey and love for the classical pilates method. Today we revisit with Joel to see how he has been handling the reopening process as his studio is located in one of the first states that reopened in America. Tune in to find out how he navigated this process with his teachers and clients during a controversial time. www.theapu.org Emily's Instagram Joel's Instagram The InJoy Studio Ownership Online

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01:30:16

"Where Are They Now?" Coronavirus Edition with Bre...

InJoy Studio Ownership ·

2020/08/05

The last time Bre was with us she told us about how she found GYROTONIC® and pilates after experiencing a traumatic mountaineering accident. She fell in love with the work and ultimately decided to buy a studio. That was all nearly 2 years ago and A LOT has changed! Tune in and see how Bre has managed a major re-branding of her studio, going back to school for a Ph-D, and pregnancy all during the time of COVID. Lots of gems in this one friends! The InJoy Studio Ownership Online Course Emily's

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23:21

The InJoy Studio Ownership Online Course!

InJoy Studio Ownership ·

2020/06/03

Today is the day we launch the first iteration of the InJoy Studio Ownership online course! With many studio's around the world beginning the process of re-opening their doors we don't think there could be a more perfect time to get this information out there. The course includes 7 modules and 19 videos that are in conjunction with this season of the podcast. SO MANY HOURS of content covering everything you need to streamline your studio so you can maximize profit and minimize stress! Join this week

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01:01:59

Client On-Boarding and The Intentional Intake Process

InJoy Studio Ownership ·

2020/05/27

So you set up your FB ads and sales funnel and a new client just booked with you! WOOT WOOT! Now what??? On today's episode of the podcast Shea and I walk you through the intake process and how to convert that new client into your biggest fan! We also talk about how to overcome client objections and when it's best to just walk away from a potential bad fit. Message us below on instagram for our information on our new online course for studio owners where we go in depth on how to streamline your

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45:37

Mastering Marketing Part 2 - Social Media

InJoy Studio Ownership ·

2020/05/20

As business owners it seems like social media can either go one of two ways…a total waste of dollars and energy or a comparison game that leaves us feeling bad about ourselves. IT DOESN’T HAVE TO BE THAT WAY! On this week’s episode of the podcast @sheakeats and I dive into social media and cover why you need it, how to use them in ways that feel right for YOU, as well as how to structure your FB ad campaigns. Emily's Instagram Shea's Instagram For more course information email

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43:51

Mastering Marketing Part 1

InJoy Studio Ownership ·

2020/05/13

On today's episode of the podcast Shea and I start the conversation around all things Marketing! We discuss one of our favorite books, Building A Story Brand by Donald Miller, why print advertising is NOT dead, and why changing your mindset around your marketing campaigns is one of the key factors in making them successful! INJOY! Emily's Instagram Shea's Instagram

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46:34

Operations and Systems - The Nuts and Bolts of Your...

InJoy Studio Ownership ·

2020/05/06

On today's episode of the pod Shea and I talk about the nuts and bolts you need to actually run your studio's day to day operations. We talk about online scheduling software, merchant services, recurring revenue/subscription models, as well as our favorite apps that help us get ALL THE THINGS done! Be sure to check out Emily's instagram for the follow up IGTV that correlates to this episode and ties in how all this info applies to our current day corona virus situation. Emily's Instagram Shea's

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40:24

Building a Team

InJoy Studio Ownership ·

2020/04/29

On today's episode of the podcast Shea really gets to stretch her legs on her favorite topic...building out your team! What is the difference between interns and assistants? What are the pros and cons of having Independent Contractors versus Employees when it comes to my teachers? (A topic that DEFINITELY has major implications in today's current climate!) And why you also need to consider the intangible ROI's as well as the tangible. For more on this topic be sure to check out my IGTV's linked

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44:52

Budgeting and Finances

InJoy Studio Ownership ·

2020/04/22

This week's episode is all about MONEY! And given the world's current condition we think there is no better time to have these hard conversations. Because if you avoided looking at your numbers before this crisis you certainly have been forced to now! Shea and I deep dive into the Profit First system, how to trim the fat off your BOE, and how not to bite off more than you chew. For more follow up on how to save and market during a crisis be sure to follow my IGTV! INJOY Instagram Shea's

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46:26

Research! Research! Research!

InJoy Studio Ownership ·

2020/04/15

Hi everyone and welcome back to season 5 of the podcast where Shea Keats and I dive deep into specific topics related to owning and thriving in boutique fitness studio ownership! On today's episode of the podcast we talk about all the things you need to research before opening up your business like how do you want to be classified legally, what the pros and cons of home studios versus commercial spaces, equipment purchases, and what needs to be part of your BOE or Base Operating Expenses. We know

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44:04

Finding Your Why. Why it's More Important than You...

InJoy Studio Ownership ·

2020/04/08

Welcome back to a brand new season of the podcast! This season is a bit different in that it will not be an interview based season and is instead a topic based season. Fellow business partner and business coach Shea Keats and I deep dive into all the important topics we believe you need in not only starting and operating a boutique fitness studio, but to THRIVE while doing so. Disclaimer! Shea and I recorded all the episodes for this season in January/February of this year...BEFORE all the shit hit

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41:30

The Monkey-wrench of Motherhood with Lori Shipp!

InJoy Studio Ownership ·

2020/03/04

Lori Shipp is back and in a special season final/season teaser episode! We are wrapping up season 4 with a teaser for a special season 6 "Where are they now?" season! But what about season 5?? Don't worry friends! It's already cooked up and ready to go! Lori is back to fill us in on how pregnancy and baby girl has changed her life and business. We swap pregnancy horror stories and how we got through the dark days of colic. INJOY! Make sure you subscribe to podcast so you don't miss when we come back

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47:06

Creative Open House, Returning to Basics, and the New...

InJoy Studio Ownership ·

2020/02/19

On today's episode of the podcast Kevin and I chat about his unique journey to finding pilates, becoming an instructor, and now ultimately owning his own studio, Pilates Dwell. We chat about a very cool Open House concept he did that I had never seen implemented before and created a lot of momentum for his new space! We also chat about the difficulties of equipment purchases and some creative ways you may not have considered before to help you get the pieces you need. (wink wink ;) Kevin was an

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59:24

Age Ain't Nothing But a Number with Janie Jennings!

InJoy Studio Ownership ·

2020/02/05

Meet pilates studio owner Janie Jennings! Janie came to pilates later and life and is here to encourage us that if you have the passion and the work ethic it is never too late to pursue the things that light your heart on fire. We talk about the healing power of pilates as well as the highs and lows of staffing. INJOY! Janie's Instagram https://www.janiejennings.com/ Gyrotonic® Pre-Training with Emily - Emily.N.Hudson@gmail.com Emily's Instagram

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01:23:55

Navigating the Difficulties of Exponential Growth...

InJoy Studio Ownership ·

2020/01/22

Exponential growth in a short amount of time is a wonderful thing, but that doesn't mean it doesn't come with challenges! I am so grateful to Karen Grady for opening up about the struggles that come with growth and the grace you have to give yourself while navigating new roles and territory on the fly. I also open up about my own struggles the past year. This episode is REAL honest and REAL vulnerable and for that reason is one of my favorite interviews to date! INJOY! Pivot Movement Studio

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01:00:18

A peaceful retreat in the middle of Paris, France...

InJoy Studio Ownership ·

2020/01/08

On today's episode of the pod we sit down with owner Marine Levy of Studio Kinetique in Paris, France! We chat about her unique journey from the crazy world of fashion to studio owner, the pros and cons of staying small in a big city, and why staying connected to why you fell in love with your chosen exercise modalities will ensure your clients keep coming back for more. I truly loved getting to meet Marine and be in her lovely studio and I know you will too!

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42:13

Merry Christmas 2019 Year End Wrap Up!

InJoy Studio Ownership ·

2019/12/25

Merry Christmas! On today's episode of the podcast I am covering the hard-learned lessons and victories of 2019. It has been a doozy of a year for me and I hope that you will gain some knowledge and inspiration from what my journey this year has been as a studio owner. All my love and best wishes for 2020~ ~Emily

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47:32

It's Not Just Business, It's Personal with Tamar...

InJoy Studio Ownership ·

2019/12/11

I am so pleased to welcome Tamar Stein Kassman of Studio 8 in Tel Aviv, Israel to the podcast today! Tamar was spot on today while talking about how our studios are a part of us and because they are a part of us it can be very challenging to manage our emotions when facing rejection. Rejection happens in many different forms whether it is teachers quitting or clients leaving. It happens to us all! Tamar and I talk about how important it is to honor those emotions when they come up and strategies

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01:08:08

How Copy can Make or Break your Ad Campaign with...

InJoy Studio Ownership ·

2019/11/27

Today we are discussing all things copy with the lovely Kaitlyn Parker! Kaitlyn helped me tremendously this fall in creating copy for a Facebook ad campaign I implemented this fall. It was such a success and I was so impressed with her that I HAD to have her on the pod to share her wisdom with you all! We discuss why copy is so dang important, how to dial in your message, and what you can do today to start refining your copy in order to drive more of your ideal clients through your studio doors!

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