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PODCAST

Champagne Strategy

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who"ve bridged the strategy gap between planning, execution and measurement. They"ll have battle scars to show, skin in the game and money in play. Most aren"t famous but there"s zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you"ve been warned. There"s no going back. Keep taking your blue

business management

All Episodes

01:05:42

Part 4 - What does a brand campaign do? 8 pros and 8...

Champagne Strategy ·

2023/11/14

Brain hurt score = 3/10. If you've been listening to the series so far, you should know what a brand campaign is, where they came from and how advertising and branding works. So what does a brand campaign do? Or not do? In part 4 of the Brand Campaign mini-series we explore 8 legitimate reasons for a brand campaign and 8 red-flags you need to be aware of. By the end of this episode you'll have a very robust filter through which to make an informed decision if you're considering buying

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00:47:12

Part 2 - Where did brand campaigns came from? The...

Champagne Strategy ·

2023/10/26

Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes diagrams and videos. If reading is your thing go here https://www.brandingmag.com/john-james/brand-campaigns-part-2-where-did-they-come-from/ - but this audio version is more story-like so it makes for perfect listening. Why do some people say 'performance marketing' when all really mean is Google search? Why do digital marketers have an

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00:56:23

Gregory Kennedy - Confessions of two fractional CMOs...

Champagne Strategy ·

2023/10/25

Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what they're both seeing on the ground right now. With significant declines in the yields and measurement of various digital media over the years, they discuss different ways to move forward and embrace a

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00:41:43

Part 3.2 - How does advertising & branding? (2 of 2)...

Champagne Strategy ·

2023/10/21

Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article. In the former episode we covered in detail the first determinant of effective advertising - reach. In this one, we explain what is 'brand' and how 'branding' actually works or doesn't work. Then we explore the third factor which is all about making products 'easy to find and buy'. Followed by even more myth busting at the end to put

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00:35:11

Part 3.1 - How does advertising & branding work? (1...

Champagne Strategy ·

2023/10/20

Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fewer have married up science with the practical considerations of what it's like in an applied work setting. Until now! After learning about what brand campaigns are in part 1 and understanding the etymology. We were then left with a gaping hole. How does brand advertising work? And to know how brand advertising works, we first need to understand

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00:18:25

Part 1 - What is a brand campaign? (Audio Version) -...

Champagne Strategy ·

2023/10/04

Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign? Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended explanation that doesn't make it into this quick 18-minute synopsis. Part 2 is also fresh off the press. So if this perks your interest, follow

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00:53:56

Raj Nathan - Pitching the power of music - Sonic...

Champagne Strategy ·

2023/09/26

We'll spend thousands of dollars a month on ads yet routinely underinvest in the quality of the creative. Even the biggest agencies do it. They cheapen out on the quality of the audio track. But great music can make or break a movie or TV series. It can also be the difference between advertising and promotions that your audience either remembers or doesn't remember. Raj has recently taken this to the next level. Investing his own money into the production of an entire rap album. I

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00:56:57

Anthony Garone - Exposing the murky world of...

Champagne Strategy ·

2023/09/09

You know all those famous authors and people on social media with posts that are wildly successful? You may be surprised to learn, it's probably not them. Most don't even manage their own accounts. But, who's work then are we really reading? Who's DM's are we really slipping into? Today we're going to delve into the murky world of ghostwriting. And it reminds me of that famous scene from Fight Club - because.... It appears, the first rule of ghostwriting is that you

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01:04:41

Matt Watkinson - Mastering your potential in an...

Champagne Strategy ·

2023/09/05

Brain Hurt = 6/10. Do you want your effort to translate into maximum reward without change getting in the way? If so, embracing inherent uncertainty in the world is arguably the best way to go about it. Matt Watkinson published his third book this year which explores the concept of probabilistic thinking, systems, determinism and more. We don't really do book reviews, but this one caught the eye of our CEO and needed to be explored. This is Rory Sutherland-esque. In fact, they are both quite

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00:36:44

John James & Meqa Smith - Culture, brand, internal...

Champagne Strategy ·

2023/09/01

Brain Hurt Level = 2/10. "Great interview...I've often thought someone needed to interview you, put all of that red-pill business and marketing chat into one cohesive conversation. Your definition of marketing should actually be a front-slide of every conversation I have now." Note: This episode best serves the interests of executives, founders, owners and senior management. But, there's takeaways for everyone, especially if you're leading a team or interested in escaping the

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01:10:10

Shay Howe - Chasing growth in the AI era -...

Champagne Strategy ·

2023/08/27

Brain Hurt level = 5/10. Note: this episode is best for those interested in marketing or growth within the SaaS tech sector. Especially if you work in marketing, growth or as a senior marketing leader or founder. And even more so if that's B2B or Martech. But... With that said, it's rare to find someone who has worked in design, engineering development, product, strategy and marketing. Even rarer again to find someone who's personally managed teams in each of those as well. Shay Howe is

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01:06:48

Baiba Matisone - Strategists in advertising - How...

Champagne Strategy ·

2023/08/13

Baiba’s career is varied to say the least. Starting with a bachelor of visual arts at university where she was dissuaded from pursuing a career in this field, to later attempts at breaking the small glass ceiling of male advertising strategists in her native Latvia. After some account management experience at both Ogilvy and Grey group she landed a strategist role at an agency in the Czech Republic, later working at Kantar Millward Brown. During COVID she started a community dedicated to serving

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00:18:27

Jon Evans - Marketing on a shoestring budget. Turning...

Champagne Strategy ·

2023/06/12

A recent article, some skeptical Twitterati and a belated Champagne film scene prompted the two Johns to join forces once again. In this episode, we put some of the doubters at bay. So if Jon Evan's recent Marketing Week article took your fancy, or you don't believe it, then you can hear the extended story of exactly how it all went down right here, right now. Listen and you might be able to pick up some tips on how to extend your budget's runway too. A lesson in the power of

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01:01:56

Eden Bidani - Messaging Strategy - The forgotten...

Champagne Strategy ·

2023/06/10

Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when you don't have a messaging strategy which sits at the top of your workflow. Working alongside your brand voice and tone, your positioning, brand story and strategic narrative. It's the missing piece that nearly every company fails to invest in and without it, you'll experience a lot of frustration, back and forth communication, and rejected

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00:49:49

Mike Rizzo - Marketing Operations Strategy - ignore...

Champagne Strategy ·

2023/05/11

Brain Hurt Scale = 2/10 There's a famous quote by Kleiner Perkins' OG John Doer, "Ideas are easy. Execution is everything. It takes a team to win". If you've ever been responsible for bottom line results, you'll agree and nod because you know this quote to be true. Unfortunately, mastering the craft of execution is not politically advantageous. Instead, most companies reward those who are seen as a big picture thinkers not those fussing with details in the weeds. So we

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01:31:42

Ethan Decker - Busting brand myths. Separating fact...

Champagne Strategy ·

2023/05/04

What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial value from marketing investments this is a mandatory listen. Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado. Nothing more needs to be said. Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.

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00:59:43

Mike Taylor - Is copying success a good strategy? Or...

Champagne Strategy ·

2023/04/23

Brain Hurt Scale = 9/10. Seen that survivorship bias image floating around on LinkedIn or Twitter? You know, the one with the plane schematic with red dots showing the points where planes in world war 2 got shot. Followed by some sage remark by someone who goes on to say something about not falling victim to survivorship bias? Well, blindly believing this is something Mike says to be wary of. In this debate, I'm on one side of the argument and Mike is on the other. What comes out is not just

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00:48:24

Brent Annells - Partnership and distribution strategy...

Champagne Strategy ·

2023/04/16

In practice, Brent says over 95% of all partnerships fail. But why? And what can we do to increase the odds of success? Brent Annells is a wealth of deep knowledge in the practicalities of partnerships but also much more, courtesy of his storied career. Starting his career in PR, grounding in core messaging and positioning strategy, it wasn't long before he was testing his chops at a startup in the early web 1.0 days just before the dot-com crash. Then he moved into the advertising agency world with

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00:44:54

Why you don't need a lot of Martech to get the job...

Champagne Strategy ·

2023/04/03

Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast. "In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years

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01:33:55

Andres Glusman - Mastering the power of tests,...

Champagne Strategy ·

2023/03/12

Brain hurt scale = 3/10. Andres Glusman was experimenting and validating products before the lean startup term was coined. It started in college selling peanuts at baseball games. Progressed to testing ads for the world's first digital agency. He was split testing Winnie the Pooh banner ads manually before ad software existed. Which led to his former agency boss getting him to solve an early traction problem for a startup called Meetup. Lashings of sales hustle and his revolutionary test-and-learn

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102 results

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