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PODCAST

The Tennis Business Academy Podcast

Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club. If you"re out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.

sports tennis

All Episodes

16:58

7 Metrics you Need to Track for Your Tennis Coaching...

The Tennis Business Academy Podcast ·

2020/11/30

Tracking the right metrics for your coaching programme consistently is key to understanding exactly how your sessions are performing, as well as being able to make decisions that are based on facts, instead of just instinct.In this episode I delve into the 7 key metrics you need to be tracking for your tennis coaching programme.During this episode I mention episode number 9 which you can access by clicking here.You can read the transcript for this episode by clicking here.And you can check out the

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16:54

6 Steps to Conducting an Effective Customer Survey

The Tennis Business Academy Podcast ·

2020/11/23

When used right customer surveys can be an invaluable tool for your coaching business and/or club.In my own tennis coaching business I run surveys every 6 months to ensure that we're staying on top of what customers are thinking. In this episode I will walk you through the 6 steps that we use to run customer surveys in our own business and explain exactly how and why we do it in the way that we do.After listening to this episode you'll have a simple blueprint for how to run an effective customer

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10:27

Thinking Like a CEO vs Thinking Like an Employee

The Tennis Business Academy Podcast ·

2020/11/19

In this episode David explores the idea that of spending time thinking and working like a CEO vs spending time thinking and working like an employee. He explains the differences between CEO mode and employee mode, and why you should definitely do your best to carve out some time for CEO mode as this will allow you to take a step back from the business/club and think about the bigger picture.At the end of the day the employee mode is absolutely crucial for the day-to-day workings of the

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14:51

Selling the Benefits of Tennis Through Copywriting

The Tennis Business Academy Podcast ·

2020/11/16

Copywriting is probably the most important thing you're doing for your coaching programme or club without being aware that you're doing it.Every time you write an email, a FB ad, a flyer, etc. with the purpose of trying to sell something, you're writing copy. Whether you're aware of it or not.And in this episode I cover why copywriting is so important and I share 3 simple things you can do to elevate your copy to the next level.

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15:09

9 Proven Ways to Attract New Players to Your Coaching...

The Tennis Business Academy Podcast ·

2020/11/12

In this episode, David discusses 9 proven marketing channels you can use to attract new players to your coaching programme or club.None of these 9 channels are special. And they're also definitely not the only ways to attract new players. But they're the most common ones. And they're common, because they've been proven to work over and over again. Which is why we keep using them.So, this episode isn’t about giving you fantastic and ground breaking ideas that maybe will work or maybe won’t work. My

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16:15

4 Ways to Create a Great Offer for your Tennis...

The Tennis Business Academy Podcast ·

2020/11/09

An offer is what you put in front of people to try and persuade them to give tennis at your club or coaching programme a go. And having a great and compelling offer is paramount to getting new players on-court for 2 main reasons: 1 - it will help you stand-out in a very competitive market and 2 - it will knock people off the fence and get them to sign-up now rather than continuing delaying, potentially forever.In this episode of the podcast I discuss the 4 main ways in which you can go about

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12:13

21 Things You Could Be Doing During the Lockdown to...

The Tennis Business Academy Podcast ·

2020/11/07

England has gone its second lockdown. And while that undoubtedly sucks, the last thing we should do is just sit around waiting for the lockdown to end. That’s just not the best use of time right now.Instead, we should find ways to move our businesses and clubs forward that will allow us to be in a better position when the lockdown ends than when we entered into it.With that in mind, and with the help of the Academy members, I’ve compiled a list of 21 things that you could be doing to move your

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12:12

The 3 Things You Must Get Right With Your Facebook Ads

The Tennis Business Academy Podcast ·

2020/10/26

In the last instalment of the podcast I covered why I think Facebook Ads are really worth your time and money, but I didn't really explain how to go about creating a good Facebook Ad. This episode takes a care of that! In it I go through the 3 things that you must get right in order to create a successful Facebook Ad. Follow these 3 ideas and you'll be 80% of the way there to creating a Facebook Ad that works.

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13:35

5 Reasons Why You Should Run Facebook Ads

The Tennis Business Academy Podcast ·

2020/10/25

If you know me, you know that I believe Facebook Ads are one of the best marketing tools available to us. I've been speaking about them for years now! And that's because one, they work and two we are still not using them all that much in our industry. And I think that's a huge missed opportunity.In this episode I cover the 5 main reasons why you should definitely consider running Facebook Ads for your tennis coaching programme or club.

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07:04

Why Business Matters

The Tennis Business Academy Podcast ·

2020/10/24

Often we focus solely on what happens on-court and while that's definitely important, it's not enough.If we want to remain competitive, and keep attracting people to our sport we need to think about business. We need to spend time and effort learning all these off-court skills that are paramount to make any organisation work well. Skills like customer service, marketing, sales, management, leadership, negotiation and many, many others.In this episode I explain why I believe this and what we can do

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30 results

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