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PODCAST

The Veterinary Marketing Podcast

Brandon Breshears

The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.

business marketing

All Episodes

36:24

VMP 268: Navigating Paid Media For Your Veterinary...

The Veterinary Marketing Podcast ·

2024/01/30

In this episode, I just had an amazing chat with Jon Morgenstern, the paid advertising guru from VaynerMedia, and let me tell you, it was a goldmine of insights. Jon, who's worked with the legendary Gary Vaynerchuk, shared some incredible strategies that are just too good to keep to myself. So, a huge shoutout to our sponsors, White Spark and CallRail, for making this episode possible. Their tools are game-changers for local SEO and tracking conversions, and they help us bring these valuable

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32:26

VMP 267: How To Dominate Local SEO With Darren Shaw...

The Veterinary Marketing Podcast ·

2024/01/16

In one of my latest episodes, I had an awesome chat with Darren Shaw, the big brain behind Whitespark, and let me tell you, it was a treasure trove of local SEO gold. We dove deep into the nitty-gritty of Google business listings and how they can make or break your visibility in your local community. If you're running a vet practice, you're going to want to hear this because Darren's insights could seriously put you on the map – literally. So, Darren's been in the local SEO game for over a decade,

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37:35

VMP 266: Strategy Guide To Stop Veterinary Marketing...

The Veterinary Marketing Podcast ·

2024/01/05

In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal. We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the

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33:21

VMP 265: The Veterinary Practice's Guide To Google Ads

The Veterinary Marketing Podcast ·

2023/12/28

Today, I'm thrilled to dive deep into the world of Google Ads and how they can revolutionize your veterinary practice. Google Ads is more than just your typical search ads. It's a powerful platform with nine different types of ads that can help you achieve various goals. Whether you're looking to attract new clients, target specific demographics, or engage with your current clients, Google Ads has got you covered. One of the standout features of Google Ads is its ability to target based on

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08:02

VMP 264.5: Will Your Practice Survive Google SGE?

The Veterinary Marketing Podcast ·

2023/12/27

Today, I want to dive into the exciting world of digital marketing and share some insights that will help you stay ahead of the game. Trust me, you don't want to miss out on this! So, let's talk about the impending shift in marketing. We're on the verge of a major revolution in the digital marketing landscape, and it's crucial that we adapt to these changes. One of the big disruptors in the industry is Google's AI, known as Search Generative Experience (SGE). This AI is going to completely transform

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36:59

VMP 264: Crucial Veterinary Marketing Strategies For...

The Veterinary Marketing Podcast ·

2023/12/20

In a recent episode, I discussed the five most crucial marketing activities for veterinary practices to ensure success in 2024. We all know that the upcoming year may bring some challenges, like price sensitivity and a decrease in clients and appointments. But fear not, because with effective marketing strategies, we can turn these challenges into opportunities for growth. First up, let's talk about the power of tracking and data analysis. I highly recommend using call tracking software like

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03:27

VMP 263.5: 10X Your Marketing With This Free...

The Veterinary Marketing Podcast ·

2023/12/19

I am beyond excited to introduce you to something that is going to completely transform the way veterinary practices approach their marketing strategies. Get ready to meet the Vet Marketing Guru, a game-changing tool that is specifically designed to provide veterinary practices with the tactics, tools, and ideas they need to take their marketing efforts to the next level. Now, let me tell you why the Vet Marketing Guru is not your average tool. It's actually a Generative Pre-trained Transformer

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29:33

VMP 263: Stacee Santi Shares How To Market Your...

The Veterinary Marketing Podcast ·

2023/12/07

I am thrilled to bring you this episode featuring a special guest, Dr. Stacee Santi. With her 20 years of experience as a veterinarian and her expertise in marketing, Dr. Santi is the founder of Vet to Pet and has developed the concept of the seven love languages of client loyalty. Trust me, this is a topic that holds immense value for veterinary hospitals. During our conversation, Dr. Santi shared insights on how understanding and catering to clients' individual love languages can help build strong

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35:03

VMP 262: Improve Your Veterinary Practice's Online...

The Veterinary Marketing Podcast ·

2023/11/01

I recently had the pleasure of chatting with a digital marketing expert on my show. We dove deep into the world of sales in the veterinary industry, and I'm excited to share the highlights of our conversation with you. First things first, let's address the elephant in the room: sales. I know it can have a negative connotation in the veterinary industry, but trust me, it's crucial for the success of your marketing campaigns. Sales and marketing go hand in hand, with marketing getting the message out

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48:49

VMP 261: How To Unlock Growth Using Your Veterinary...

The Veterinary Marketing Podcast ·

2023/10/11

I'm thrilled to share my recent conversation with Elliot Greenwood, the co-founder of Chckup.app, a game-changing digital marketing app for veterinary hospitals. Chckup is an innovative app that goes beyond just reminders and analytics. It's a tool that unlocks the full potential of veterinary practices by leveraging owned data, such as email lists and phone numbers, to generate more revenue and attract better clients. During our chat, Elliot shared the story behind Chckup's birth and how they

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35:29

VMP 260: Dennis Yu Shares How To Grow Your Veterinary...

The Veterinary Marketing Podcast ·

2023/09/27

In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours. Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and

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45:11

VMP 259: Sarah Rumple How To Create Copy That...

The Veterinary Marketing Podcast ·

2023/09/21

In this episode, I had the pleasure of chatting with Sarah Rumple, the owner and chief creative officer of Rumpus Writing. We had a deep dive into the world of copywriting in veterinary marketing, and it was a fascinating conversation. Sarah and I discussed how copywriting plays a crucial role in attracting and retaining clients for veterinary hospitals. We explored the importance of creating a brand voice and identity, selling without feeling salesy, and achieving desired outcomes through effective

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35:08

VMP 258: How To Launch A New Practice Location With...

The Veterinary Marketing Podcast ·

2023/09/14

Today, I'm thrilled to bring you some amazing insights from a recent episode featuring Michael Shirley, the owner of Family Pet Health veterinary hospital. Let me tell you, Michael's veterinary practice knows how to make a grand opening unforgettable. They managed to attract a whopping 350-450 people to their grand opening event, despite the challenges of parking and logistics. But it wasn't just a celebration of their new location - it was a showcase of their unique approach to veterinary care

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34:50

VMP 257: Luria Petrucci Teaches How To Grow Your...

The Veterinary Marketing Podcast ·

2023/09/13

In this episode, I want to share with you the incredible insights I gained from my recent conversation with Luria Petrucci, a true pioneer in the world of live streaming and content creation. With over 17 years of experience under her belt, Luria's expertise is invaluable for anyone looking to up their content game and connect with their ideal clients. During our chat, Luria emphasized the power of live streaming as the most effective form of content creation. She believes that going live builds

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03:54

VMP 256.5: Get Better Conversion With These 2...

The Veterinary Marketing Podcast ·

2023/09/06

In this episode, I'm super excited to share some awesome insights from our latest episode, where we dived deep into the fascinating world of loss aversion and how it can be harnessed in marketing and copywriting. Loss aversion is a psychological principle that suggests people are more motivated to avoid loss than to gain something. Think about it this way: losing $100 feels way worse than finding $100 feels good. This fear of loss can be a powerful motivator for people to take action. But here's the

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06:17

VMP 255.5: 6 Ways To Generate Clients At Your...

The Veterinary Marketing Podcast ·

2023/09/06

I recently had an awesome discussion about generating clients for veterinary hospitals using digital marketing. I wanted to share the insights from that episode with you, breaking down the six strategies I discussed and giving you my take on their effectiveness. First up, we talked about paid advertising. It's a powerful tool for reaching a wide audience, but it's important to remember that it should come after establishing other methods. Paid advertising can be effective, but it's not the first

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37:06

VMP 256: Chris Do On How To Create A Value Brand...

The Veterinary Marketing Podcast ·

2023/08/30

In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation. Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at

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41:07

VMP 255: Seth Godin On How To Market Your Veterinary...

The Veterinary Marketing Podcast ·

2023/08/22

In this episode, I have some exciting news to share! Recently, I had the incredible opportunity to sit down with none other than Seth Godin, the legendary marketer and author. Seth has written 20 New York Times bestselling books, and his book "Permission Marketing" was actually the first marketing book I ever read. Needless to say, having him on the show was a true honor, and I can't wait to share the insights we discussed. During our conversation, Seth and I dove into the ever-evolving world of

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05:00

VMP 254.5: Should You Post That Stupid Veterinary...

The Veterinary Marketing Podcast ·

2023/08/20

In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand. We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all

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21:54

VMP 254: The One Secret That Makes Marketing Your...

The Veterinary Marketing Podcast ·

2023/08/17

In this episode, I want to dive deep into a recent episode where we tackled one of the biggest challenges faced by veterinary hospitals when it comes to marketing their practice: communicating value. You see, it's not enough to just offer services. It's all about how those services are perceived by your clients. Many practices believe they can't discount their services and feel the need to offer premium options. While being premium can give you a competitive advantage, it's crucial to understand

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