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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

31:30

#248 Real Talk from Social Media Marketing World:...

The Marketing Freelancer: Unicorns Unite ·

2025/04/15

I crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility

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19:31

#247 Playing Big as a Freelancer: Lessons from Tara...

The Marketing Freelancer: Unicorns Unite ·

2025/04/08

Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there.In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into

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59:17

#246 AI Copywriting Tools: How Custom GPTs Help...

The Marketing Freelancer: Unicorns Unite ·

2025/04/01

What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.My guests are "The Laurens": a rocket scientist with Stanford AI training

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22:55

#245 How I Lost $2k in a Bad Media Placement (and How...

The Marketing Freelancer: Unicorns Unite ·

2025/03/25

I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me.As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created

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45:11

#244 Inside My Business: What’s Changing & Why with...

The Marketing Freelancer: Unicorns Unite ·

2025/03/18

Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean).This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little

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01:09:35

#243 Five Funnel Fixes: How To Avoid Common Funnel...

The Marketing Freelancer: Unicorns Unite ·

2025/03/11

Funnel Series #19Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong.That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela

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01:18:09

#242 Mastering Automated ManyChat Funnels with Katy...

The Marketing Freelancer: Unicorns Unite ·

2025/03/04

Funnel Series #18What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs

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19:31

#241 Funnel Audits for Higher Sales: Order Bumps &...

The Marketing Freelancer: Unicorns Unite ·

2025/02/25

Funnel Series #17Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel.Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their

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01:04:07

#240 Webinar Sales Strategy: The Key to...

The Marketing Freelancer: Unicorns Unite ·

2025/02/11

Funnel Series #16Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your

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55:24

#239 How to Build a $50K Funnel Offer & Land...

The Marketing Freelancer: Unicorns Unite ·

2025/02/04

Funnel Series #15“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using

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01:14:10

#238 Funnel Messaging Secrets: What Every Marketing...

The Marketing Freelancer: Unicorns Unite ·

2025/01/28

Funnel Series #14What makes funnels work? It's not just the tech, but the messaging that drives results.Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters

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30:41

#237 Confidently Price Funnel Services as a...

The Marketing Freelancer: Unicorns Unite ·

2025/01/21

Funnel Series #13Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.Listen to

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19:08

#236 Email Marketing vs Funnel Building Services with...

The Marketing Freelancer: Unicorns Unite ·

2025/01/14

Funnel Series #12What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step

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01:10:19

#235 How to Track and Analyze Funnel Data with Kelsey...

The Marketing Freelancer: Unicorns Unite ·

2025/01/07

Funnel Series #11You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former

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01:13:43

#234 Evergreen Sales Funnels with Gemma Bonham-Carter

The Marketing Freelancer: Unicorns Unite ·

2024/12/17

Funnel Series #10Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful

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57:09

#233 Designing Sales Pages that Convert with Samantha...

The Marketing Freelancer: Unicorns Unite ·

2024/12/10

Funnel Series #9"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new

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59:48

#232 Facebook Group Funnels with Michelle Vroom

The Marketing Freelancer: Unicorns Unite ·

2024/12/03

Funnel Series #8Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions.Facebook groups have often been written off as “dead,” but they’re alive and

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42:51

#231 AI Chatbots and Quiz Funnels with John Haynam

The Marketing Freelancer: Unicorns Unite ·

2024/11/26

Funnel Series #7Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the

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59:24

#230 Lead Funnels Made Easy: Get the Most From...

The Marketing Freelancer: Unicorns Unite ·

2024/11/19

Funnel Series #6Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky.I have always loved having a source to learn about ads and somebody to keep me up to date, so I

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41:25

#229 Pitch Sequences with Allison Hardy

The Marketing Freelancer: Unicorns Unite ·

2024/11/12

Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy,

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270 results

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