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PODCAST

Stacking Growth | The B2B Marketing Podcast

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you"re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who"ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let"s help build each other up.

business marketing

All Episodes

00:55:52

Paid Social Playbook: LinkedIn Ads

Stacking Growth | The B2B Marketing Podcast ·

2025/05/27

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The

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00:05:32

Find Your Community | 22 May Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/05/23

#marketingtips #brand #demand #expand #marketing #b2bWelcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Community and In Person Connection!

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00:40:43

Implementing Modern Marketing Success Metrics | Judy...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/20

Refine Labs’ General Manager Judy Sheriff is on today to walk through how and why you should implement Refine Labs’ modern, tangible success metrics for your marketing team. Judy Sheriff shares her career story, starting with her entry into marketing in 2010, highlighting experiences with companies relying heavily on traditional metrics such as MQLs, and her eventual discovery of modern demand generation strategies. The conversation moves then into the critical juncture when she realized the

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00:07:47

Brand! Demand! Expand! | 16 May Video Newsletter

Stacking Growth | The B2B Marketing Podcast ·

2025/05/16

#marketingtips #brand #demand #expand #marketing #b2bWelcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Brand, Demand, Expand!

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00:27:01

Why Most B2B Brands Are Stuck—and How to Break...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/13

From LevelUp Business: Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path forward to those ready to level up.📧 Subscribe to the weekly newsletter: https://www.levelupbusiness.com/newsl...💬 Let’s Connect:🔹 Connect with JR →

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00:04:38

MAXimize Your Results | 9 May Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/05/09

Last year we launched Maxwell: our "DemandGPT" chatbot in The Vault, but now we're unlocking the gate and letting him loose. Head over to our website, fire off up to 10 questions, and get instant, free access to thousands of pages of expert content in seconds. It’s super simple:➡️ Go to refinelabs.com➡️ Look for the blue chat icon in the bottom right corner➡️ Type your question and let Maxwell do the rest Whether you're troubleshooting, brainstorming, or looking for fresh ideas,

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00:56:45

Paid Search Playbook - Google Ads in 2025

Stacking Growth | The B2B Marketing Podcast ·

2025/05/06

Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads.The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy that leans more towards capturing high-intent demand rather than spreading thin over broad, low-intent keyword terms. Megan warns against overspending on

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00:09:55

Start a Short Form Video Strategy in 3 Steps | 1 May...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/02

Welcome to a weekly check-in where I (⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we describe (and show in real time) a 3 step short form video strategy to dip your toes into the content pool!

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00:56:16

Paid Social Playbook: LinkedIn Ads | May B2B Roundtable

Stacking Growth | The B2B Marketing Podcast ·

2025/04/29

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The

en

00:39:31

Building an Effective Video First Content Strategy |...

Stacking Growth | The B2B Marketing Podcast ·

2025/04/29

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable strategies for businesses looking to harness the power of video to enhance audience engagement and drive growth.Erik highlights the shift from audio-centric

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00:03:59

What Are Your Burning Marketing Questions? | 25 April...

Stacking Growth | The B2B Marketing Podcast ·

2025/04/25

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?

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00:44:32

Growing Into A Demand Gen Role | Steve Voith

Stacking Growth | The B2B Marketing Podcast ·

2025/04/22

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the

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00:03:59

Who's Got Your Back? | 17 April Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/04/18

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?

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00:40:57

How to Make it as a Solopreneur | Garrett Ira

Stacking Growth | The B2B Marketing Podcast ·

2025/04/15

Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house roles, eventually leading him to launch his own company, Method. Garrett talks about the essential tools and community support structures that have helped

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00:05:58

Telling the Story Beyond the Data | 10 April...

Stacking Growth | The B2B Marketing Podcast ·

2025/04/11

Welcome to a weekly check-in where I (⁠Steph Crugnola⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger picture. Check out Evan Hughes' LinkedIn post that I mention here.

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00:53:29

How to Nail Down Messaging and Positioning | Megan...

Stacking Growth | The B2B Marketing Podcast ·

2025/04/08

*from Building with Buyers*Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here’s what we cover:Brand, Demand, and ABM. What's your approach to client work;I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;What’s changed about how buyers buy

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00:05:23

Niching Down | 3 April Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/04/04

Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about about niching down and clarifying landing pages, inspired by the Called to Action conversation with Tas Bober. Join me as I work to niche down my LinkedIn content and clarify our podcast 'about' section.

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00:56:08

How to Tame Your Landing Page (And Your Career) | Tas...

Stacking Growth | The B2B Marketing Podcast ·

2025/04/01

Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page. Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors and their often brutally honest advice, she walks through the process of finding a specific niche in landing page consultation. Tas candidly shares her

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00:05:08

Why Do You Listen to Marketing Podcasts? | 27 March...

Stacking Growth | The B2B Marketing Podcast ·

2025/03/28

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week is all about ABM! Inspired by the recent B2B Marketing Roundtable, we sent out and are testing a template to narrow down ABM audience tiers, trying to solve for this audience's pain points, and focusing our podcast messaging.

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00:52:15

ABM: How to Get it Right | March B2B Roundtable

Stacking Growth | The B2B Marketing Podcast ·

2025/03/25

Evan Hughes hosts Judy Sheriff, Ciara Hopkins, and Scott Schilling on this ABM deep dive.They cover:Defining ABM: All our hosts agree that ABM should be seen as a comprehensive alignment of marketing and sales strategies tailored to target specific accounts by understanding ICPs.Tools: Organizations don't always need expensive tools like Demandbase or 6sense to initiate ABM. Utilize existing CRM systems and focus on high-quality data analysis.Collaboration: Successful ABM demands alignment

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