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PODCAST

Stacking Growth | The B2B Marketing Podcast

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you"re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who"ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let"s help build each other up.

business marketing

All Episodes

00:45:37

How to Measure the ROI of Brand Marketing

Stacking Growth | The B2B Marketing Podcast ·

2025/07/29

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI. Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven

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00:53:16

B2B Advertising on Reddit

Stacking Growth | The B2B Marketing Podcast ·

2025/07/22

Evan Hughes and Ciara Hopkins host Malin Wijenayake to discuss the 2025 playbook for Paid Social on Reddit.This session focuses on the strategic importance of using Reddit ads for B2B marketing. As the digital marketing landscape evolves, they dig into why Reddit, often overlooked in B2B strategies, can be a powerful platform for reaching untapped segments. Evan highlights the shifting dynamics of Reddit discoverability with Google's data agreement, opening pathways for marketers to re-evaluate

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01:14:54

Balancing Brand and Performance Marketing

Stacking Growth | The B2B Marketing Podcast ·

2025/07/15

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing Matt Sciannella hosts Dale Harrison in a three part summer event series about the intricacies of Brand and Performance in your full marketing strategy. In this first session, they cover:-The impact of brand and performance in marketing-How to integrate both pillars into your full strategy-Memory, task completion, and psychology of response-Optimizing budget allocation between

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00:24:32

Balancing Budget Between Brand and Performance Marketing

Stacking Growth | The B2B Marketing Podcast ·

2025/07/08

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interacts with advertising and the long-term impacts on sales. He delivers actionable insights, particularly around the renowned 60:40 rule—a guideline

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00:24:58

Balancing Brand and Performance Marketing | Measuring...

Stacking Growth | The B2B Marketing Podcast ·

2025/07/03

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the first episode, covering how brand and performance can work together as well as common mistakes and limitations of each.Dale emphasizes that brand ads should aim at building durable memory associations with future buyers, who represent a significant 95% of potential consumers not actively in market. He explains the importance of creating

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00:23:21

Balancing Brand and Performance Marketing | Measuring...

Stacking Growth | The B2B Marketing Podcast ·

2025/07/01

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the first episode, covering why brand and performance are both important elements to consider in your overall B2B marketing strategy. They explore why companies must establish a presence in buyers' minds before they come into the market and highlight the cognitive differences between memory formation and responsive actions in marketing

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00:57:02

Paid Social Playbook: Meta / Facebook Ads | June B2B...

Stacking Growth | The B2B Marketing Podcast ·

2025/06/24

Megan Bowen, Evan Hughes, and Ciara Hopkins host Jason Theroux to discuss the 2025 playbook for Paid Social and Facebook / Meta ads. This session focuses on utilizing Meta’s platforms for creating brand awareness and improving engagement within the B2B sector. As businesses seek to meet their audiences where they reside online, marketing professionals can leverage the insights shared to refine their digital strategies. Dale shares actionable insights into audience targeting, the importance of

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00:59:55

Why Paid Media is Killing Your GTM Efficiency | Megan...

Stacking Growth | The B2B Marketing Podcast ·

2025/06/17

From GTM Live:This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets.They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue is down. And yet, the response is often to spend more, not better.You’ll hear why performance marketing often fails to deliver real outcomes, how misaligned

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00:53:31

The Importance of Brand in B2B Marketing | Refine...

Stacking Growth | The B2B Marketing Podcast ·

2025/06/10

Megan Bowen and Matt Sciannella from Refine Labs, team up with Wynter’s Peep Laja to discuss the importance of brand in B2B Marketing. They explore the nuances of brand visibility, drawing on their extensive experiences to highlight how foundational brand awareness has become in competitive markets. Exploring the intricate balance between brand and demand generation, the discussion underscores why brand perception and awareness can no longer be sidelined in favor of immediate revenue-driven

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00:27:28

Sales v Marketing: Stop Fighting for Credit | Jason...

Stacking Growth | The B2B Marketing Podcast ·

2025/06/03

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignmentJason Theroux is on today to hammer home the crucial message to sales and marketing teams across the world: stop fighting for credit and start working together to support your organization holilstically. The conversation navigates through Jason's career path from sales roles to a significant marketing position, revealing critical insights into bridging the gap

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00:07:56

how to measure marketing outside of pipeline |...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/30

#marketingtips #brand #demand #expand #marketing #b2bgrowth Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive back into Brand, Demand, Expand!Pipeline shouldn't be the only measurement tool you're using, each pillar of Brand, Demand, and Expand need to have their own detailed metrics. In this video

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00:55:52

Paid Social Playbook: LinkedIn Ads

Stacking Growth | The B2B Marketing Podcast ·

2025/05/27

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The

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00:05:32

Find Your Community | 22 May Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/05/23

#marketingtips #brand #demand #expand #marketing #b2bWelcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Community and In Person Connection!

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00:40:43

Implementing Modern Marketing Success Metrics | Judy...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/20

Refine Labs’ General Manager Judy Sheriff is on today to walk through how and why you should implement Refine Labs’ modern, tangible success metrics for your marketing team. Judy Sheriff shares her career story, starting with her entry into marketing in 2010, highlighting experiences with companies relying heavily on traditional metrics such as MQLs, and her eventual discovery of modern demand generation strategies. The conversation moves then into the critical juncture when she realized the

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00:07:47

Brand! Demand! Expand! | 16 May Video Newsletter

Stacking Growth | The B2B Marketing Podcast ·

2025/05/16

#marketingtips #brand #demand #expand #marketing #b2bWelcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Brand, Demand, Expand!

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00:27:01

Why Most B2B Brands Are Stuck—and How to Break...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/13

From LevelUp Business: Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path forward to those ready to level up.📧 Subscribe to the weekly newsletter: https://www.levelupbusiness.com/newsl...💬 Let’s Connect:🔹 Connect with JR →

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00:04:38

MAXimize Your Results | 9 May Newsletter Companion

Stacking Growth | The B2B Marketing Podcast ·

2025/05/09

Last year we launched Maxwell: our "DemandGPT" chatbot in The Vault, but now we're unlocking the gate and letting him loose. Head over to our website, fire off up to 10 questions, and get instant, free access to thousands of pages of expert content in seconds. It’s super simple:➡️ Go to refinelabs.com➡️ Look for the blue chat icon in the bottom right corner➡️ Type your question and let Maxwell do the rest Whether you're troubleshooting, brainstorming, or looking for fresh ideas,

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00:56:45

Paid Search Playbook - Google Ads in 2025

Stacking Growth | The B2B Marketing Podcast ·

2025/05/06

Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads.The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy that leans more towards capturing high-intent demand rather than spreading thin over broad, low-intent keyword terms. Megan warns against overspending on

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00:09:55

Start a Short Form Video Strategy in 3 Steps | 1 May...

Stacking Growth | The B2B Marketing Podcast ·

2025/05/02

Welcome to a weekly check-in where I (⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we describe (and show in real time) a 3 step short form video strategy to dip your toes into the content pool!

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00:56:16

Paid Social Playbook: LinkedIn Ads | May B2B Roundtable

Stacking Growth | The B2B Marketing Podcast ·

2025/04/29

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platform.Ensuring effective B2B marketing involves understanding and leveraging LinkedIn as a powerful tool for precise targeting and audience engagement. The

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260 results

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