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PODCAST

Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today"s most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

arts design

All Episodes

57:46

Escha Vera - Designing Perplexity’s Comet and Using...

Dive Club 🤿 ·

2025/09/26

Imagine it’s your first day as a designer at Perplexity... and the VP of Design hands you the keys for their all-new AI browser, [Comet](https://www.perplexity.ai/comet).That’s the story for [Escha Vera](https://x.com/eschadiol).So this week’s episode is a deep dive into her design process and what it looks like to use AI like an artist.- How she designed Comet onboarding experience- Creating generative invite codes using multiple AI tools- How she created the Perplexity design system from scratch-

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51:23

Carl Rivera - Shopify’s big bet on design and craft...

Dive Club 🤿 ·

2025/09/19

What does the perfect e-commerce platform look like in an AI era?That’s the question Shopify’s Chief Design Officer Carl Rivera has set out to answer so this week’s episode is all about Shopify’s big bet on design and craft as the ultimate differentiator.We go deep into:- What happens when AI makes everyone a 7/10 designer- What most design teams get wrong when casting vision- How design can lead the creation of truly native AI experiences- Why every designer at Shopify is learning to ship to

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57:06

Catt Small - How staff designers build influence and...

Dive Club 🤿 ·

2025/09/12

Only a select few have multiple episodes on Dive Club and today Catt Small joins the ranks.She has a gift for turning messy ideas into practical next steps so it’s no wonder her Staff Designer course is one of the top-rated on Maven.In this episode we go deep into all of the ways you can make an impact by building influence on your team and effectively casting vision for your product.Some highlights:The 2 ways to measure your influenceStrategies for getting distribution for your ideasHow to select

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62:41

Sara Vienna - Taste, Meaning, and How to Stand Out in...

Dive Club 🤿 ·

2025/09/06

What does it take to make people feel something with design...?This week's guest is kind of an expert on the question. Sara Vienna (https://x.com/sravienna?lang=en) , the Chief Design Officer at Metalab, talks about the responsibility that designers have to shape this AI world that we're entering without losing the heartbeat of a brand.We don't hold back on the current state of the industry and what it feels like to be a designer today.Some highlights:- How to not get swept up in current design

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57:48

Gabe Valdivia - How to Thrive as an Independent Designer

Dive Club 🤿 ·

2025/08/29

I think we're entering a world where the market for fractional design is about to explode…So this week's episode is with one of my favorite people in the industry, Gabe Valdivia.We're going to explore his independent journey → how he made the jump, how he's evolved the practice in year two, and all of the lessons he's learned along the way.Some highlights:Gabe’s three-phase client modelHow to sell a client on fractional designGabe’s rules of thumb for pricing himselfHow Gabe’s new apprenticeship

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10:00

Behind the scenes of the Inflight startup pitch💡

Dive Club 🤿 ·

2025/08/27

Too much of designing a startup happens behind closed doorsSo I want to work with the garage door open while building Inflight (https://www.inflight.co/) as much as possible.You already saw a bunch of the nitty gritty UI details (https://www.youtube.com/watch?v=D39Dv9MSlhs)…But when you’re going 0 to 1 on something, the storytelling piece is often the hardest part.So this episode is a sneak peek of a recent presentation we gave in SF (and some behind-the-scenes commentary to go along with it).

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59:33

Dan Winer - How to become more strategic and advance...

Dive Club 🤿 ·

2025/08/22

What does it look like to advance your career in the age of AI? That’s what this week’s episode with Dan Winer (Director of Product Design at Kit) is all about. He shares insights from his top-rated Maven course "Strategy and Influence for Product Designers" (https://join.dive.club/dan-winer-course) So if you want to learn how to go from pixel pusher to strategic partner then this is the episode for you 💪Some highlights:- Dan’s strategies for effective storytelling- How to shine a light on the

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49:32

Andy Zhang - From early Figma to design engineer at...

Dive Club 🤿 ·

2025/08/15

This week's episode is with Andy Zhang who was the lead design engineer at Windsurf. So we're going to shine a light on all of the ways you can make an impact as a design engineer including:Owning more of the frontend polishThinking through design patterns and packaging featuresBridging the gap between technical features and intuitive UXSaying “no” to features to preserve the simplicity of the systemHe also shares some great stories and advice including:What it was like working as an intern at Figma

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57:12

Vitaly Friedman - Beyond Chat: What's Next for AI...

Dive Club 🤿 ·

2025/08/08

I’d bet real money that you have been on Smashing Magazine at some point in the last 18 years…Good news is, this week I got to interview the founder, Vitaly Friedman, who is also one of the leading thinkers in UX right now.In this episode we go deep into how AI is changing the way we interact with digital products and how our patterns and processes are evolving as a result.Some highlights:The use case for dynamic interfaces with AIHow to design a less painful refinement journeyThe best AI design

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21:53

From Uber to Apple to new design founder 💡

Dive Club 🤿 ·

2025/08/06

If I told you someone had a background as a senior designer at companies like Uber, Dropbox, Apple, and Patreon then you'd be pretty impressed, right?Same.But Adam Noffsinger walked away from all of that to start Alma (which you might remember from the Smith+Diction episode).So this episode is a deep dive into what it really looks like to go 0→1 as a design founder.Adam even walks us through his Figma file for Alma so if you’re interesting in startups or designing something from nothing, then I

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60:31

Pietro Schirano - AI just gave designers a promotion

Dive Club 🤿 ·

2025/08/01

This week’s episode is with Pietro Schirano who is the founder of the new design tool MagicPath and one of the true forward thinkers on AI. We go deep into the future of prototyping, design workflows, and what it takes to catalyze your career with AI.Some highlights:How design workflows will evolveUsing AI as a collaborator not just a toolHow Pietro was able to build influence at AnthropicWhy interactive prototypes are becoming table stakesWhat designers need to understand to master the modelsWhy

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51:13

Why AI has changed prototyping forever

Dive Club 🤿 ·

2025/07/25

This week I got an inside look at Figma Make while talking to Holly and Nikolas all about the future of prototyping…We get into real world use cases for different kinds of prototypes and how our workflow is evolving as designers.One thing is abundantly clear, things aren’t so linear anymore.Some highlights:How Figma Make fits into your workflowRethinking what “high fidelity” means for a prototypeHow code is the glue and what it means for collaborationWhat are the less obvious use cases for

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28:22

How product design works at Raycast 💡

Dive Club 🤿 ·

2025/07/23

Last month we did the ultimate Raycast Deep Dive, but there's a lot in there… so this week I want to highlight just the segment from the product design team.We go deep into how they collaborate, why they’ve started shipping more code, and what it takes to build a culture obsessed with craft.Don’t forget to use code DIVE20YT to get 20% off your first purchase of any Lovable plan ❤️ Valid until August 21, 2025. Go to dive.club/lovable to start creatingFull Raycast episode - The Raycast Deep Dive

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54:08

Gunnar Gray - Designing Perplexity, shaders, and...

Dive Club 🤿 ·

2025/07/18

This week, Gunnar Gray (Product Design Lead at Perplexity) dives into the art of designing AI-native experiences.He shares lessons from shaping Voice Mode and how prototyping with AI is changing the design process at Perplexity.Some highlights:Why Perplexity is racing to get ideas into codeWhat it’s like designing at a hyper growth startupWhat it’s like designing dynamic voice experiencesGunnar’s journey learning metal shaders with CursorHow Gunnar strategically invests in his design skillseta lot

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57:28

Ryo Lu - Designing the future of Cursor

Dive Club 🤿 ·

2025/07/11

Cursor is easily one of the most impactful companies in all of tech…And this week's episode is with their Head of Design, Ryo Lu.You might've heard of Ryo in this episode back when we talked about early Notion and systems design.So this week we're going to get an inside look at how design operates at Cursor and all of Ryo's experiments with AI 👀Some highlights:What Ryo believes about the future of HCIHow Ryo handles a barrage of user feedbackHow Ryo approaches systems thinking at CursorHow Ryo

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51:09

Julian Lehr - How storytelling works at Linear

Dive Club 🤿 ·

2025/07/02

This week's episode is with Julian Lehr who is the storytelling lead at LinearSo we're going to step out of the pixels for this conversation and focus more on how you can get people excited about what you're designing.Because in the age of AI, stories are what makes your product defensible.So we're going to go deep into Julian's creative process and how he kinda thinks of his role more as packaging.Some highlights:Julian’s sources of inspirationUnderstanding Julian’s creative processThe new analogy

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63:33

Emmet Connolly - Transitioning into the next era of...

Dive Club 🤿 ·

2025/06/27

You probably know Intercom… but did you know they recently incubated a new startup called Fin that has already surpassed the core business?They’ve pulled off a massive transition to an AI-native product and design org so today we’re going behind-the-scenes with their VP of Design Emmet Connolly.Some highlights:Why Emmett believes designers will own the frontendThe opportunity for design systems in an AI-first worldWhat Emmett looks for when hiring designers in the AI eraWhy liquid glass represents

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8:32

My playbook for vibe coding💡

Dive Club 🤿 ·

2025/06/25

In last week’s episode, the Head of Design at The Browser Company shared a totally new way to think about your portfolio.He says one of the most valuable things you can demonstrate today is the ability to solve real problems with code (no matter how small).I’m literally doing this with a side project right now and I’ve learned a lot so I decided to share my new playbook for vibe coding 👇Teo Connor (VP of Design at Airbnb): https://www.dive.club/deep-dives/air-bnbAlex Schleifer (former Chief Design

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58:25

Dustin Senos - Designing Dia (the AI-native web browser)

Dive Club 🤿 ·

2025/06/20

Dia from The Browser Company has completely taken over the internet. We’re finally seeing what an AI-native browser can be and it’s pretty exciting :)So this episode is a behind-the-scenes with their Head of Design, Dustin Senos.Some highlights:How to build a product strategy around AIHow The Browser Co approaches prototypingDustin’s perspective on MCP and agentic designHow their definition of “good” evolved from Arc to DiaTheir process for exploring patterns for interacting with AIThe #1 piece of

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123:25

The Ultimate Raycast Deep Dive (craft, AI, hype, & more)

Dive Club 🤿 ·

2025/06/16

This week’s episode is a first of its kind because we’re doing the ultimate deep dive into one of my favorite products: RaycastWe’ll here from the founders, design team, and even the hype team and go deep into all kinds of topics:The hilarious story of Raycast’s YC application3 weekly rituals that are perfect for remote teamsWhat they’ve learned about designing AI experiencesWhat we can learn from how their hype team operatesHow the design team has changed the way they collab with engineersa lot

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181 results

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