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PODCAST

CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily

business marketing

All Episodes

32:30

Budget battles and brand balance with Steve Keifer,...

CMO Convo ·

2025/06/16

In this episode of CMO Convo, host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. Steve shares his approach to balancing long-term brand building initiatives with short-term demand generation, as well as practical tips for advocating for marketing resources and collaborating with cross-functional leaders on

en

21:45

Connecting with customers in a digital world with...

CMO Convo ·

2025/06/16

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

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30:47

How Paula Catoira leverages cross-functional experience

CMO Convo ·

2025/06/16

Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

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24:47

How purpose-driven marketing drives ROI with Chloe...

CMO Convo ·

2025/06/16

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

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45:18

Achieving MAXIMUM Growth with AI | Interview with...

CMO Convo ·

2025/06/16

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and

en

35:40

Using data and AI to foster collaboration | Interview...

CMO Convo ·

2025/06/16

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.Discover how Julia and her team are leveraging innovative technologies to transform the way healthcare stakeholders understand

en

22:55

Using LinkedIn as a communication channel with Ilja...

CMO Convo ·

2025/06/16

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

en

35:45

The EVOLVED role of the CMO | Bridging the gap...

CMO Convo ·

2025/06/16

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

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26:21

Automation and Innovation: Is AI a creativity booster...

CMO Convo ·

2025/06/16

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

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47:37

DITCH the frankenstack | How to use AI to streamline...

CMO Convo ·

2025/06/16

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

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44:47

Norman Rohr | How to be a "get stuff done" CMO | CMO...

CMO Convo ·

2025/03/27

Join Norman Rohr, CEO of FinBay, for an unfiltered dive into the world of modern marketing leadership. In this candid CMO Convo, Norman breaks down the real strategies for thriving in today's challenging business landscape - from navigating tight budgets and AI disruption to balancing strategic thinking with hands-on execution.

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41:04

Noel Hamill | Align your company culture with your...

CMO Convo ·

2025/03/07

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

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47:37

Elaine Zelby | How to streamline your workflows with...

CMO Convo ·

2025/02/27

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

en

26:21

Janina Abou Al Ward | Is AI a creativity booster or...

CMO Convo ·

2025/02/20

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

en

34:52

Emmet Gibney | Building trust and credibility with...

CMO Convo ·

2025/02/13

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

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35:45

Jean Lawrence | The Alignment Blueprint with Invoca |...

CMO Convo ·

2025/02/05

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

en

22:55

Ilja Freund | Using LinkedIn as a strategic marketing...

CMO Convo ·

2025/01/30

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

en

35:40

Julia Goebel | The Alignment Blueprint with Invoca |...

CMO Convo ·

2025/01/23

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.

en

30:27

Asaf Rothem | The CMO Survival Guide for 2025 and...

CMO Convo ·

2025/01/16

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

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45:18

Peter Isaccson | The Alignment Blueprint with Invoca...

CMO Convo ·

2025/01/09

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and

en

176 results

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