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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing

business entrepreneurship

All Episodes

19:56

LinkedIn Questions & Answers: Reach, Frequency &...

LinkedIn tips, business tips, and marketing tips for... ·

2025/07/21

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via ...

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17:51

My Process for Marketing Events - Behind the Scenes...

LinkedIn tips, business tips, and marketing tips for... ·

2025/07/14

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and a...

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69:45

Office Hours: Promoting Your Business at Events and...

LinkedIn tips, business tips, and marketing tips for... ·

2025/07/04

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. The episode also highlight...

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15:34

Boost Your Event Attendance with LinkedIn Invitations...

LinkedIn tips, business tips, and marketing tips for... ·

2025/06/30

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marke...

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35:13

How to Confidently SHIFT from Corporate to...

LinkedIn tips, business tips, and marketing tips for... ·

2025/06/23

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.Mic...

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16:25

Zoom Tips for Self-Employed Introverts - Ep 168

LinkedIn tips, business tips, and marketing tips for... ·

2025/06/16

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshift Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom...

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67:02

Considering Self-Employment? Here's What You Need to...

LinkedIn tips, business tips, and marketing tips for... ·

2025/06/09

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools ...

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15:28

New Month, LinkedIn Page Invite Credits Reset - Ep 166

LinkedIn tips, business tips, and marketing tips for... ·

2025/06/02

What are page invitation credits on LinkedIn? How do I grow my company page followers on LinkedIn? When should I invite my connections to follow my company page? In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting s...

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6:31

LinkedIn Retiring Website Link in Top Header Card -...

LinkedIn tips, business tips, and marketing tips for... ·

2025/05/28

Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have acc...

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11:40

You've Appeared in LinkedIn "Searches." SO WHAT! Ep 164

LinkedIn tips, business tips, and marketing tips for... ·

2025/05/19

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me a...

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9:46

Tips for Posting on your LinkedIn Company Page Ep 163

LinkedIn tips, business tips, and marketing tips for... ·

2025/05/13

Maximizing Your LinkedIn Company Page: Essential Tips and Strategies In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, disc...

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60:44

VIP Office Hours: Health & Business Insurance for the...

LinkedIn tips, business tips, and marketing tips for... ·

2025/05/02

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their exp...

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12:32

Pro Tips for Creating Playbacks of Group Coaching...

LinkedIn tips, business tips, and marketing tips for... ·

2025/04/24

Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. In this episode, I detail my process for making group coaching call playbacks available to my members. I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and ...

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12:32

Why Automation to Grow Your LinkedIn Network ANNOYS...

LinkedIn tips, business tips, and marketing tips for... ·

2025/04/14

In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. I also highlight the risks of automation, the untr...

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68:43

VIP Office Hours Kickoff: Navigating Self-Employment...

LinkedIn tips, business tips, and marketing tips for... ·

2025/04/06

In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients...

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11:11

LinkedIn Profile Mini-Audit: Julie Kleinhans Ep 158

LinkedIn tips, business tips, and marketing tips for... ·

2025/03/31

In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. ...

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27:25

LinkedIn Questions Answered: From Invitations to CRMs...

LinkedIn tips, business tips, and marketing tips for... ·

2025/03/23

Answering Your Top LinkedIn Marketing and Profile Optimization Questions In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations. Additionally, I discuss the cos...

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12:44

Visibility Unlocked: A LinkedIn Profile Mini Audit of...

LinkedIn tips, business tips, and marketing tips for... ·

2025/03/18

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. We cover essential adjustments in areas such as profile visibility, heade...

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17:20

Using Your Strengths to Find Your Next Dream Job at...

LinkedIn tips, business tips, and marketing tips for... ·

2025/03/11

Discover Your Strengths to Find Your Dream Job In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on levera...

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67:43

Hey Brenda: What Tech Do You Use? Ep 154

LinkedIn tips, business tips, and marketing tips for... ·

2025/03/03

What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different types of technology? I answer all these questions and more in this episode. This episode comes from early 2023, but the tools are still r...

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193 results

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