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PODCAST

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

business management

All Episodes

29:06

#473: Leaders in Customer Loyalty: Brand Story | From...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/09/04

Send us a text When Jay Jhun joined Church’s Texas Chicken® three years ago, he stepped into a 73-year old legacy brand with a fiercely loyal guest base—but without a formal loyalty program in place. What followed was a fast-paced, ground-up effort to create a digital and loyalty ecosystem that could serve both the brand’s long-standing values and its evolving customer expectations. Today, Jhun leads loyalty and digital strategy for the brand as Senior Director, and in less than a year since ...

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23:08

#472: Leaders in Customer Loyalty Industry Voices:...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/09/02

Send us a text In this edition of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry spoke with Jim Sturm, President of North America at Capillary Technologies, about the company’s aggressive growth strategy, its differentiators in the crowded loyalty technology marketplace, and how artificial intelligence is reshaping loyalty programs for 2025 and beyond.

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35:13

Leaders in Customer Loyalty: Brand Stories | Blain’s...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/28

Send us a text For nearly 70 years, Blain’s Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to community, convenience, and customer loyalty. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Aly Blawat, who leads Customer Research, Insights, Personalization Strategy, and Loyalty at Blain’s Farm & Fleet, to learn mor...

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46:03

Leaders in Customer Loyalty: Industry Voices |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/26

Send us a text Loyalty360 sat down with David Andreadakis, Chief Commercial Officer at Loyalty Juggernaut, for a wide-ranging discussion on the evolution of customer loyalty, the shifting role of providers, and why actionable data — not just data collection — will separate tomorrow’s leaders from the rest. Andreadakis, who joined Loyalty Juggernaut five months ago, brings a deep appreciation for the intersection of creativity, data, and customer experience. With a personal passion for music a...

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22:35

Leaders in Customer Loyalty: Executive Spotlight...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/23

Send us a text In this edition of Loyalty360’s Executive Spotlight, we speak with Erik Kapila, Director of Loyalty at Marcus Theatres. With over 25 years of experience spanning CPG, retail, and entertainment, Erik brings a wealth of knowledge in loyalty program strategy, analytics, and customer experience. During this conversation with Mark Johnson, Loyalty360’s CEO, Erik shares his journey from Procter & Gamble and Kimberly Clark to launching loyalty programs at Fleet Farm and Marc...

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36:09

Leaders in Customer Loyalty: Anil Mansukhani on the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/21

Send us a text In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that spans across the globe—from Las Vegas to international markets like China, the United Arab Emirates, and Japan—MGM Resorts has mastered the art of customer loyalty through its innovative MGM Rewards program. At the forefront of this trans...

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15:56

Leaders in Customer Loyalty: Brand Story | From Rural...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/14

Send us a text With a legacy that spans nearly a century, Tractor Supply Company (TSC) has grown from a humble mail-order catalog to the largest rural lifestyle retailer in North America. With over 2,500 stores across the U.S., including the Tractor Supply brand and pet-specialty retailer Petsense by Tractor Supply, the company continues to evolve—not just in size, but in how it builds meaningful, lasting relationships with its customers. Driving customer loyalty for the brand is Joe Le...

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20:20

Leaders in Customer Loyalty: Brand Stories | Blending...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/07

Send us a text From late-night honey butter chicken biscuits to meme-worthy social engagement, Whataburger has cemented itself as a beloved brand with a fiercely loyal fan base. Founded in 1950 by Harmon Dobson in Corpus Christi, Texas, the company was built on a straightforward promise: to serve a burger so big it takes two hands to hold and so good that customers exclaim, "What a burger!" Today, Whataburger is in the midst of a multi-state expansion, combining its storied heritage wit...

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26:32

Leaders in Customer Loyalty: Industry Voices |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/08/05

Send us a text In the current world of customer loyalty, payments and incentives are no longer just transactional, they are foundational elements that shape how customers feel about a brand. For Vince Chiofolo, Senior Vice President of Revenue Strategy at Dash Solutions, the future of loyalty lies in marrying seamless payments with meaningful engagement. “You can have the best product, service, and price,” Chiofolo explains, “but the payment experience should also be best-in-class.” &nb...

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34:59

Leaders in Customer Loyalty Brand Story: Scooter's...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/31

Send us a text Mitch Walden, Senior Director of Digital and Loyalty at Scooter's Coffee, isn’t just overseeing a rewards program—he’s steering a loyalty transformation rooted in long-term growth, customer-centric innovation, and operational alignment. With nearly three decades of experience spanning e-commerce, CRM, and digital strategy, Walden brings a cross-disciplinary lens to an industry that is evolving as rapidly as consumer preferences. Founded in Bellevue, Nebraska, in 1998, Scooter’s...

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40:24

Leaders in Customer Loyalty: Brand Story | Empowering...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/24

Send us a text In an industry where innovation is often measured by specs and screen size, Echelon is taking a different approach—one rooted in accessibility, adaptability, and authentic member connection. As the fitness technology brand expands its AI capabilities and scales its omnichannel footprint, it remains firmly committed to one mission: supporting people on their fitness journey, whatever that may look like. For John Santo, Co-Founder and Chief Product & Technology Officer, custo...

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16:52

2025 State of Customer Loyalty Report (Part 2) |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/21

Send us a text Inside the 2025 State of Customer Loyalty Report: Part 2 | CEO’s Desk with Mark Johnson Welcome back to The CEO’s Desk with Loyalty360 CEO Mark Johnson! In Part 2 of our deep dive into the 2025 State of Customer Loyalty Report, we explore how brands are operationalizing loyalty, building internal alignment, and translating strategy into measurable business impact. What’s behind the drop in personalization as a strategic priority—even as it's still the top area of program enha...

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34:42

Leaders in Customer Loyalty: Brand Story | From...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/17

Send us a text EG America is reshaping how convenience stores engage with their customers. As the fourth-largest chain in the U.S., with familiar brands like Cumberland Farms, Turkey Hill, and Fast Track, it’s leading the charge in integrating technology and personalization into its loyalty strategy. At the helm of this transformation is Whitney Johnson, Senior Vice President of Marketing, who is redefining the company’s approach to customer loyalty by blending AI-driven insights with hyper-l...

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14:19

2025 State of Customer Loyalty: Year-Over-Year...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/14

Send us a text How Customer Loyalty Is Shifting in 2025 In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. 📉 Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? 📈 What’s driving a 10-point increase in executive support for loyalty? 💡 What does “ope...

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14:19

2025 State of Customer Loyalty Report (Part 1) |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/14

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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30:50

Leaders in Customer Loyalty: Brand Story | How Merz...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/10

Send us a text For Merz Aesthetics, customer loyalty is more than a marketing initiative; it’s a guiding philosophy that influences every aspect of the brand’s identity and operations. As a global medical aesthetics company with a strong family-owned heritage, Merz Aesthetics places deep emphasis on building trust and delivering meaningful experiences that resonate with both healthcare providers and patients. In a category where confidence and care intersect, the company recognizes that loyal...

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24:48

Leaders in Customer Loyalty: Industry Voices | Dr. JR...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/08

Send us a text In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique appr...

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32:45

Leaders in Customer Loyalty: Brand Stories |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/03

Send us a text California Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on nostalgia but on reinvention. At the helm of marketing, culinary, digital, and menu innovation, Keller is bringing a deeply personal connection to the brand—and a bold, modern vision for its future.

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22:21

Leaders in Customer Loyalty: Industry Voices,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/01

Send us a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn’t just necessary, it’s urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now hel...

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19:04

Leaders in Customer Loyalty: The CEO's Desk | 2025...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/27

Send us a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of this interview, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success How leading brands are substan...

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