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PODCAST

Creating Powerful Impact

On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. You’ll be hearing real stories from real people when we go behind the curtain to ask the questions that you really want

business marketing

All Episodes

28:54

The Creator-Driven Strategy That Outperforms...

Creating Powerful Impact ·

2025/06/17

Meet Ryan Davis:Digital pioneer. Political strategist. COO of People First—the first influencer agency dedicated to Democratic politics, public health, and social good. With past campaigns including Obama's 2012 campaign, marriage equality, and Alicia Keys' justice work, Ryan brings decades of digital leadership to the table.What do political campaigns, nonprofit fundraising, and fridge cleaners have in common? The answer: influence that moves people.In this episode of Creating Powerful Impact, Shay

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26:36

My Go-To Strategies to Fill the Room Without Burning Out

Creating Powerful Impact ·

2025/06/10

Struggling to fill your event without draining your time, energy, or ad budget?In this episode, I’m sharing the exact 7 event marketing strategies we use to consistently sell out client events—without relying on hype, massive teams, or last-minute scrambles.Whether you're planning your first enrollment event or you're a seasoned speaker looking to scale attendance, this episode is your blueprint to attracting aligned attendees and driving real conversions.You'll learn how to:Use paid ads and organic

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33:58

How to Build Authority and Monetize Your Expertise...

Creating Powerful Impact ·

2025/06/03

Tired of feeling invisible, no matter how good you are? Authority isn’t given — it’s built. In this episode, Shay Wheat is joined by Christine Blosdale, Expert Authority Coach™, who shares how to build credibility, monetize your expertise, and scale without hustle or burnout.You’ll learn:How to overcome impostor syndrome and claim your spaceWhy podcasting is the new business stageHow collaboration accelerates impactWhat’s keeping you invisible — and how to fix itChristine Blosdale is the Expert

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17:08

You Don’t Have a Marketing Problem. You Have a...

Creating Powerful Impact ·

2025/05/27

What if your offer isn’t broken—your strategy is?In this 16-minute episode, Shay Wheat unpacks the real reason one seasoned sales expert spent $30K on ads, ran four virtual events… and still walked away with zero sales. (Spoiler: It wasn’t because she couldn’t sell.)If you've ever launched something with high hopes only to hear crickets, this is your wake-up call. Shay walks you through the exact shifts they made to stop the burnout cycle, rebuild her offer from the inside out, and create a lean,

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52:48

From Vision to Million Dollar Events: Using AI to...

Creating Powerful Impact ·

2025/05/20

Can one event change everything? Brody Lee thinks so—and he’s built Million Dollar Events to prove it.In this high-impact conversation, Shay Wheat and Brody Lee dive into how to scale your business through transformational events powered by intentional design, AI-enhanced strategy, and real-time attendee curation. From using voice agents and RFID chips to segment your audience live… to crafting pitches that convert with heart—this episode will change how you think about the room you’re standing

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47:28

The Trust Trinity: Influence Through Integrity

Creating Powerful Impact ·

2025/05/13

What if trust—not strategy—is the real reason someone says yes to your offer?In this episode, Shay Wheat sits down with Eli Wilde, creator of the Trust Trinity™ and former top trainer for Tony Robbins, to break down the deeper forces behind enrollment: trust, identity, and integrity.You’ll learn:Why your audience must trust you, themselves, and the offerHow to lead from embodied alignment instead of pressureThe biggest mistake heart-centered entrepreneurs make when sellingWhether you're on stage,

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41:48

Engaged… But Not Enrolled? Here’s the Real Reason...

Creating Powerful Impact ·

2025/05/06

You gave them everything — powerful content, life-changing insights, even standing ovations.So why aren't they enrolling?In this solo episode, Certified Event Producer™ Shay Wheat breaks down one of the most frustrating truths in the coaching and consulting world: inspiration doesn’t equal conversion. Even when attendees love your event, that doesn’t mean they’ll say yes to your offer — unless your event is designed to help them cross the Decision Threshold™.Inside this episode, Shay introduces the

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37:59

Stop Chasing Leads: Grow with Client Experience

Creating Powerful Impact ·

2025/04/29

Tired of constantly chasing leads to grow your business? Discover how to scale sustainably by transforming your client experience into a powerful engine for retention, loyalty, and long-term growth.In this episode of Creating Powerful Impact, I’m joined by Michael Graham Walker—Strategic Advisor to elite entrepreneurs and bestselling author of The Exceptional Experience. Mike reveals how to design loyalty systems that not only keep clients engaged but turn them into your best marketers.We dive

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36:55

The Psychology of Premium: How Pricing Shapes the...

Creating Powerful Impact ·

2025/04/22

How premium pricing attracts better clients, bigger results, and more peace.Are you undercharging for your transformational work — and wondering why it’s not converting?In this solo episode, Certified Event Producer™ Shay Wheat unpacks what she calls The Premium Paradox — the surprising reason your “affordable” offer might be costing you the very clients you want most.Inside this episode:Why low prices repel high-value clientsHow bargain pricing leads to burnout and bad reviewsShay’s 5-part Price

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29:03

The Fatal Mistake Experts Make on Stage

Creating Powerful Impact ·

2025/04/15

You’re a respected expert. Your events are packed. But your conversions? They’re barely there. 😬In this solo episode of Creating Powerful Impact, I’m pulling back the curtain on the fatal mistake I see even the most successful coaches and consultants make on stage—believing that expertise alone drives conversions.I’ll introduce you to two clients:➡️ Sue, who hosted a flawless event with standing ovations but walked away with just 2% conversions➡️ Dr. K, a well-known health expert whose event went

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38:22

The One Thing Blocking Your Next Level of Success

Creating Powerful Impact ·

2025/04/08

You’ve built the programs. You’ve created results.But if you’re being honest… something still feels off.That’s not failure. That’s your soul calling you into your next level.In this episode of Creating Powerful Impact, I sit down with transformational coach and former corporate executive Michelle Rios to explore why so many successful entrepreneurs and high achievers stay stuck—and how to shift out of hustle and into alignment.This conversation is for you if you’ve ever wondered:✨ Why am I not

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28:14

The Branding Hack That Makes You Instantly Memorable

Creating Powerful Impact ·

2025/04/01

Want to create a personal brand that actually connects and converts? 🎯In this episode of Creating Powerful Impact, Shay Wheat interviews branding expert and best-selling author Laura Bull—former Sony Music executive behind stars like Carrie Underwood and Brad Paisley—to reveal the branding strategy that makes entrepreneurs unforgettable.Whether you're a coach, consultant, or creative visionary, this is your guide to building a brand identity that resonates, scales, and sells—without needing

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29:46

Mastering Influence Through Leadership

Creating Powerful Impact ·

2025/03/25

Struggling with leadership challenges and team dynamics?You might be missing out on a crucial leadership technique without even realizing it! In this episode of Creating Powerful Impact, leadership guru Gary Cohen, executive coach and author of Just Ask: Why Great Managers Always Ask the Right Questions, reveals the #1 leadership hack that’s transforming the way leaders engage with their teams.His expertise in inquiry-based leadership has helped countless organizations enhance their leadership

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34:27

The Secret to Creating Viral Content with Less Effort

Creating Powerful Impact ·

2025/03/18

Struggling to keep up with endless content creation? 😩 What if you could turn your existing content into viral posts without spending countless hours brainstorming new ideas?In this episode of Creating Powerful Impact, I sit down with Atiba de Souza, the Video Content Superman, to uncover the secret to creating viral content with less effort. 🚀Atiba reveals his proven method for turning old content into intelligent snippets that your audience actually wants to see. Discover:✅ Proven viral content

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27:29

The #1 LinkedIn Strategy That Will Skyrocket Your...

Creating Powerful Impact ·

2025/03/11

If you're tired of cold outreach and ready to build meaningful connections that lead to bigger opportunities, this episode is for you! 🤝This week on Creating Powerful Impact, I sit down with Karen Yankovic, CEO of Up Level Media and host of the Good Girls Get Rich podcast. With over 20 years of experience in IT, marketing, and customer relationship management, Karen now helps women build profitable personal brands using LinkedIn and PR strategies.In this episode, Karen reveals:✅ The #1 LinkedIn

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23:38

Fix Your Sleep With This Viral TikTok Hack—No More...

Creating Powerful Impact ·

2025/03/04

Struggling with poor sleep and waking up exhausted? You might be making common sleep mistakes without even realizing it! In this episode of Creating Powerful Impact, sleep posture expert James Leinhardt, Founder of Levitex, reveals the viral sleep hack that’s transforming the way people sleep. His expertise in nighttime postural care has helped thousands improve their sleep posture, reduce pain, and wake up feeling refreshed and energized.James has taken his clinical knowledge beyond hospitals and

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27:27

The #1 Career Shift That Leads to Bigger Paychecks &...

Creating Powerful Impact ·

2025/02/25

Struggling with career clarity, scaling your business, or transitioning into a new role? The secret to success isn’t more hustle—it’s clarity. In this episode of Creating Powerful Impact, host Shay Wheat sits down with Don Gleason, a leadership development expert, career transition coach, and military veteran, to reveal how gaining clarity can transform your career, business, and life.💡 What You’ll Learn in This Episode:✅ How career clarity leads to business growth and success✅ How Mastermind

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20:32

AV Mistakes That Can RUIN Your Event | And How to...

Creating Powerful Impact ·

2025/02/18

💡 Before you sign an AV contract, watch this! Your event’s success isn’t just about great content—it’s about how your audience experiences it. A poor audio-visual setup can kill the energy, ruin engagement, and leave attendees frustrated.But when done right? Your event becomes an immersive, unforgettable experience that drives impact and sales.In this episode of Creating Powerful Impact, host Shay Wheat breaks down how to plan, optimize, and execute AV like a pro—without overspending or dealing

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25:22

Profit, People, Prosper

Creating Powerful Impact ·

2025/02/11

Scaling a business isn’t just about working harder—it’s about working smarter. In this episode of Creating Powerful Impact, host Shay Wheat sits down with Stephanie Wigner, a multi-million-dollar entrepreneur, chiropractor, and host of The Wealthy Practitioner podcast, to break down the 3P Framework: Profit, People, Prosper.Stephanie shares her journey from building brick-and-mortar chiropractic clinics to scaling multiple businesses while maintaining freedom and balance. She reveals the key mindset

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29:43

Retention is Sexy: Rethinking Marketing

Creating Powerful Impact ·

2025/02/04

Retention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business. Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth. With insights from working with

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188 results

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