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PodCraft | How to Podcast & Craft a Fantastic Show

Alitu via The Podcast Host

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who"ve been there and done it. Whether you"re just starting out or

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All Episodes

00:47:34

Making Podnews: How James Cridland Publishes a Daily...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/06/12

Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse.But this newsletter and its companion podcast aren’t just brilliant sources of news, data, and analysis – they also make for a fantastic case study of creating content consistently over a long period of time.In this episode of Podcraft, I caught up with James Cridland, the one-man operation behind Podnews, to pull back the curtain on how he's built what might

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00:43:52

How to Scale & Grow Your Audience #3 - From Live and...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/06/05

In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.We also explore nine proven email marketing and engagement strategies that turn casual listeners into loyal fans. From the networking magic of

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00:44:21

Do We Need to Champion Spoken-Word Audio in a World...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/05/27

Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio?We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts. Send us YOUR thoughtsJames Cridland - PodnewsAna Ratala & Alec Trunley - RedCircleJoel Pearlman - RiversideCarl Hartley - University of LeedsAbisoye Adelusi - A1 Content StudiosPete Donaldson - StakJay Nachlis - Coleman InsightsSarah Golding - In

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00:39:00

How to SCALE & Grow Your Audience #2 - Collaboration,...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/05/15

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather than just a monetisation strategy, and shares practical insights on

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00:38:22

How to SCALE & Grow Your Audience #1 - Syndication...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/05/08

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementOn this episode, we start with S for Syndication.Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple Podcasts, Spotify, and YouTube. Make your website a go-to hub with an About

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00:45:50

From Lockdown Launch to Thriving Podcast: Lessons...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/05/01

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience.Starting a Podcast During LockdownVicki launched her podcast right as the UK entered lockdown in 2020, which presented unique challenges as she recorded weekly episodes at home with two small children. Despite the

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00:30:55

3 Signs You Have an Amateur Creator Mindset

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/04/24

We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI tools like VoicePal to the power of a good title and a solid idea dump in Trello, this episode is packed

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00:29:30

What Does a Podcast Producer Actually Do?

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/04/17

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.

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00:54:27

Will Content Sites Still Exist in 5 Years?

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/04/11

The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI.Key points from our conversation:Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency exchange, etc.Content in the "middle ground" struggles most - generic, shallow content that doesn't fully

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00:44:07

Our Episode Titles Are Better Than Yours - Here’s Why

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/04/03

A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity, emotion, or problem-solving, these strategies will help you craft titles that drive engagement and grow your

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00:36:14

Podcast Launch Hype Is a Distraction—Focus on This...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/03/27

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.In this episode, we talk about why, before going on to dispel three common podcast launch myths. Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and

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01:06:49

Why You Don't Need to Spend More Than $50 on Podcast...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/03/20

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.The Cost of Podcast Equipment in 2025Need Help With Your Podcast?

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00:27:54

Why We Quit Our Podcasts

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/03/13

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

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00:42:31

How Much Could I Earn From Podcast Sponsorship as an...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/03/06

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate GuideHow to Make a Podcast Media KitThe Podcraft Academy

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00:49:07

16 Podcasting Myths Dispelled (+ Remote Recording...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/02/27

A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process.We recorded segments with Squadcast, Riverside, Alitu, Iris, Cleanfeed, Zoom, Streamyard, and Zencastr.Also mentioned: The Podcraft listener surveyThe IndiePod CommunityWhy video can't and won't replace audio in podcastingWhat's the best day of the week to release a podcast episode?Podcast industry statisticsAverage podcast

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00:53:47

The 400+ Episode Streak Podcaster: Mindset, Workflow...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/02/20

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.Matty also shares insights on building a profitable business through

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00:37:21

Everything You Need to Know About Making a Podcast...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/02/13

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?MentionedThe Podcraft Listener SurveyIndiePod CommunityPodcast Trailers GuideRephonic Audience Graph

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00:27:43

What Can We Learn From These Top Podcast Intros? How...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/02/07

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.What Do the Top 20 Podcasts Tell Us About the Perfect Intro Formula?Podcast Intro

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00:38:30

Why Your CTAs Flop (& How to Fix Them!)

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/01/31

A Call to Action is when you ask your audience to do something. For example:share the podcast episode with a friend,review the show on Apple Podcasts or Podchaservisit the podcast’s website, crowdfunding page, or social media contentclick on a link in the show notesAnd so much more!Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right. Check

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00:52:34

Podcasting Used to Be Hard—Here’s What’s Changed

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/01/24

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode. These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice

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