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PODCAST

Digital Marketing for Contractors

FatCat Strategies

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

business marketing

All Episodes

41:40

Optimizing Sales Funnels for Better Digital Conversions

Digital Marketing for Contractors ·

2025/06/04

Send us a text Title: How to Build and Optimize Your Sales Funnel Series: Build. Grow. Dominate. – Part 2 In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break down the five essential stages of a contractor's funnel—Awareness, Interest, Consideration, Intent, and Purchase—and offer actionable advice, best pr...

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33:34

Avoiding Common PPC Pitfalls

Digital Marketing for Contractors ·

2025/05/28

Send us a text In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing conversion tracking, this is a must-listen for contractors who want better ROI from their Google Ads campaigns. Whether you're running ads yourself or working with an agency, you'll walk away with smarter questions to ask, critical fixes to implement, ...

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36:44

Hiring the Right Leaders: Executive Recruitment in...

Digital Marketing for Contractors ·

2025/05/23

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges and opportunities facing growing home improvement companies today. From sales managers to production leaders, Brix specializes in finding top-tier talent for management and executive roles—especially when you’ve outgrown job boards and need real res...

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28:13

Digital Marketing Agencies: Finding the Right Fit

Digital Marketing for Contractors ·

2025/05/21

Send us a text In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results. Want to...

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32:11

Effective CRM Solutions - Streamlining Your Digital...

Digital Marketing for Contractors ·

2025/05/14

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still running your company from a whiteboard and a spreadsheet or already using a CRM, this episode is packed with practical insight on how the right system can transform your operations, marketing, and growth potential. They cover: What a CRM actually does (and ...

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27:43

Importance of Call Centers in Digital Marketing...

Digital Marketing for Contractors ·

2025/05/07

Send us a text In this episode, Janet and Caitlyn dive into the crucial role that call centers play in bridging the gap between digital marketing leads and actual sales opportunities. They explore how a call center acts as the connective tissue between your marketing team and your sales reps — especially for replacement contractors and home improvement companies. You'll learn why having a call center can dramatically increase your lead conversion rate, how it affects marketing ROI, and what t...

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28:35

Effective Lead Generation on a Budget

Digital Marketing for Contractors ·

2025/04/30

In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can significantly boost visibility and lead volume. 1. SEO Content Creation The first strategy is optimizing your website for SEO. While not completely...

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24:57

SEO & PPC: Basics for Boosting Online Visibility

Digital Marketing for Contractors ·

2025/04/23

This episode is part of a 2-part series of “Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business,” created and hosted by the digital marketing experts at FatCat Strategies — a full-service agency based in Raleigh, North Carolina, that specializes in helping home improvement contractors grow, scale, and dominate their local markets. In this first installment of the series, hosts Janet (Founder & Managing Partner) and Caitlin Noble (Co-owner & He...

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4:12

NEW SEASON: Build, Grow, Dominate

Digital Marketing for Contractors ·

2025/04/21

Digital Marketing for Contractors is the go-to podcast for home improvement business owners who want to take their marketing — and their business — to the next level. Brought to you by FatCat Strategies, our new series, "Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business," explores what it really takes to stand out and succeed in a competitive market. Whether you're a siding contractor, roofer, bathroom remodeler, or any kind of home improvemen...

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37:40

Special Guest: Andrew Martin of Marlimar -...

Digital Marketing for Contractors ·

2025/04/03

In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies. Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within ...

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24:43

Special Guest: Frank Patierno with FullThrottle.ai

Digital Marketing for Contractors ·

2025/02/24

In this episode of Digital Marketing for Contractors, hosts Janet Mobley and Caitlyn Noble from FatCat Strategies talk with Frank Patierno of FullThrottle.ai about innovative ways to turn website visitors into customers. The discussion highlights how businesses can maximize their existing website traffic using AI-driven marketing strategies to improve engagement and conversion rates. FullThrottle.ai helps home improvement contractors identify and reach potential customers who visit their webs...

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51:06

Special Guest: Cory Getz, Founder of Unrushed Honest...

Digital Marketing for Contractors ·

2025/02/04

In this episode of Digital Marketing for Contractors, hosted by FatCat Strategies, Janet and Caitlin speak with Corey Getz, owner of Unrushed Honest Quality (UHQ) in Indianapolis. Corey shares his journey from working in construction at a young age to launching his own successful contracting business specializing in James Hardie siding, roofing, and windows. He discusses early business challenges, including scaling too quickly, marketing missteps, and the importance of strong systems and rela...

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30:35

SEO Trends You Can't ignore in 2025

Digital Marketing for Contractors ·

2024/12/23

In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies explore the rapidly changing world of search engine optimization (SEO) and the key trends contractors need to know for 2025. With Google making over 5,000 algorithm changes in 2024 alone, staying ahead requires adapting to new technologies and search behaviors.The discussion begins with the rise of AI and machine learning. Tools like ChatGPT and voice assistants are reshaping how users find answers

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27:34

Can you get all the leads you need from the internet?

Digital Marketing for Contractors ·

2024/12/09

In this episode of Digital Marketing for Contractors, the team at Fat Cat Strategies dives into an often-overlooked truth: online marketing alone isn’t enough to sustain and grow a successful home improvement business. While digital strategies like SEO, paid ads, and social media are crucial, the most successful contractors pair these tactics with offline marketing to maximize their reach and impact.Janet and Caitlin, co-owners of Fat Cat Strategies, share their expertise and real-world examples of

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18:36

Should you pay to advertise your own brand name?

Digital Marketing for Contractors ·

2024/11/26

In this episode of Digital Marketing for Contractors, hosts Janet and Jack from Fat Cat Strategies discuss the benefits and strategies of running branded ad campaigns for home improvement contractors. They break down the purpose of branded campaigns—pay-per-click (PPC) ads that target a business's own name. Jack explains that branded campaigns act as a "defensive play" by helping contractors secure their own brand name in search results, preventing competitors from intercepting potential cust...

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21:29

Cautionary Tale: Don't let your Google Ad account get...

Digital Marketing for Contractors ·

2024/11/12

In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize that violating Google Ads policies can lead to account suspensions and, in severe cases, permanent bans. They highlight common violations, such as creating multiple ad accounts, using outdated billing information, and unintentional ad policy violations related to

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20:24

Cautionary Tale: Don't let your Google Ad account get...

Digital Marketing for Contractors ·

2024/10/23

In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They emphasize that while a hacked website can feel overwhelming, the first step is to stay calm and not panic. Websites are vital for lead generation, and recovering from a hack is critical for maintaining business operations.The hosts outline the three essential step...

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20:30

Google Trends: How to use this free tool to predict...

Digital Marketing for Contractors ·

2024/10/18

In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contractors track search patterns and seasonal trends, giving valuable insights into when customers are most likely to search for services like roofing, siding, or window installation.The hosts explain how contractors can strategically use this data to allocate their

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29:40

What is the Difference Between Google Guaranteed Ads...

Digital Marketing for Contractors ·

2024/09/26

In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits of using a pay-per-lead model for home improvement contractors. They also cover the differences between Google Guaranteed Ads and traditional paid search ads, the pros and cons of the platform, and practical tips for maximizing ad performance. Whether you're new ...

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22:11

Navigating Transitions in Google Ads Management Agencies

Digital Marketing for Contractors ·

2024/08/29

Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition plan, the shift can disrupt ongoing campaigns, lead to a loss of valuable data, and strain client relationships. This episode underscores the importance of managing these transitions smoothly to avoid such pitfalls.What You’ll Learn in This Episode Listen...

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44 results

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