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PODCAST

PR After Hours with Alex Greenwood

PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Website: PRAfterHours.com. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!

business marketing

All Episodes

00:09:26

Feelings, Not Features: The Psychology That Sells

PR After Hours with Alex Greenwood ·

2025/07/06

Host J. Alex Greenwood explores one of the most overlooked (and most powerful) aspects of successful branding and communications: emotional triggers.Why do smart people make seemingly irrational buying decisions? Why do some campaigns stick and others fizzle? The answer lies in psychology, not product specs.From Nike to Coca-Cola to your last impulse buy, this episode unpacks how emotion—not logic—drives decision-making, loyalty, and influence. You'll get a crash course in emotional messaging

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00:08:15

Sleep. Period.

PR After Hours with Alex Greenwood ·

2025/06/24

Sleep: not the poetic kind. Not the eternal kind. Just the plain, essential, sanity-saving kind.In this reflective solo episode, host Alex Greenwood explores how his relationship with sleep has changed over the years—and why it may be time for you to reconsider yours, too. From the overcaffeinated glory days of hustle culture to choosing an 8 p.m. bedtime over Netflix, this episode examines what it means to rest on purpose.Whether you're a PR pro, creative, entrepreneur—or just someone who's

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00:08:07

Invisible Mandates

PR After Hours with Alex Greenwood ·

2025/06/19

Ever been told to "own" a project but given no team, no budget, and zero authority? You’re not alone.Alex unpacks the all-too-common workplace trap of the invisible mandate—where professionals are tasked with major goals but left powerless to execute them.🔥 Topics covered:Why “responsibility without authority” is quietly wrecking teamsWhat happened when a friend was asked to lead without toolsGallup and PMI data on role clarity, burnout, and wasted resourcesPractical ways to navigate this broken

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00:35:23

Burnout is the Baseline: How PR Pros Can Cope with...

PR After Hours with Alex Greenwood ·

2025/06/12

Alex Greenwood sits down with certified executive coach and PR veteran Katie Neal to tackle one of the PR world’s dirtiest secrets: burnout.What makes PR a perfect storm for overwork and perfectionism? How do you tell “normal busy” from “I-can’t-get-out-of-bed” exhaustion? Katie breaks it down with empathy and no-nonsense advice.In this episode you’ll learn:The Burnout Spectrum: From mild fatigue to full-blown collapse—where do you fall?PR’s Pressure Cooker: Why tight deadlines, client expectations,

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00:07:09

Buy Now, Regret Later: Why BNPL Is a Trap for Young...

PR After Hours with Alex Greenwood ·

2025/06/05

Alex shares a candid take on the risks behind the rise of Buy Now, Pay Later (BNPL) services like Klarna, Afterpay, and Affirm.Inspired by a recent LinkedIn post and his appearance on the Moneywise for Teens podcast, Alex breaks down why these easy credit options aren’t always as harmless as they seem—especially for younger consumers.Learn how BNPL can lead to overspending, credit pitfalls, and long-term financial stress—and why “Save Now, Buy Later” is a far better mantra.Take a Survey for a Chance

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00:10:04

Not an Entrepreneur—But Entrepreneurial

PR After Hours with Alex Greenwood ·

2025/05/30

After 14 years of running his own shop, Alex reflects on the real difference between being an entrepreneur and being entrepreneurial. Spoiler alert: it involves a lot of metaphorical tap dancing, missed vacations, and a few no-call no-shows.Alex takes an honest, no-BS look at the pride, burnout, and lessons learned from life as a one-man PR agency. If you’ve ever juggled client crises, built a brand from scratch, or wondered if scaling up was worth it, this one’s for you.💡 Key Topics:– The

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00:00:51

I Need Your Opinions!

PR After Hours with Alex Greenwood ·

2025/05/25

Hey friends—can you do me a quick favor? I’m running a short survey to get your take on my podcasts and All the Fits That's News newsletter. It only takes about 2 minutes, and your feedback will help shape what comes next.Whether you're a regular listener or just pop in occasionally, I’d really value your input. Bonus: you can enter to win a $20 Amazon gift card just for participating.The survey closes once we hit our target number of responses—or by June 30, 2025, whichever comes

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00:29:48

Navigating Mid-Year Strategy Checkups with Tom Mulligan

PR After Hours with Alex Greenwood ·

2025/05/23

In this episode of PR After Hours, host Alex Greenwood and guest Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. discuss the importance of mid-year strategy checkups, focusing on revenue forecasting, team dynamics, and the significance of tracking performance. They explore the challenges of setting realistic goals, the necessity of account portability in sales management, and the critical role of behavior, attitude, and technique in achieving

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00:06:07

Welcome In to the Cult of Perfect

PR After Hours with Alex Greenwood ·

2025/05/17

In this snarky (yet sincere) solo episode, Alex takes aim at two of the most well-meaning yet mildly maddening phrases circulating in our daily lives: “Welcome in” and “Perfect.” From awkward customer service greetings to the linguistic inflation of superlatives, it’s a light-hearted exploration of how our words shape expectations—and what we might be losing in the pursuit of flawless interaction.We’re not canceling kindness here, just calling for a little variety—and maybe a moment of reflection

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00:08:46

The Art of No Deal

PR After Hours with Alex Greenwood ·

2025/05/09

What happens when a country treats trade wars like a game of poker, but forgets to learn the rules? In this episode of PR After Hours, we’re unpacking the chaotic world of game theory, tariffs, and the high-stakes decisions that rocked global economies. From impulsive moves to missed opportunities, we’ll explore how a lack of strategy turned a global chess match into a game of chance. Spoiler: Sometimes, winning isn't about having the best hand—it’s about knowing when to fold.CONNECT:⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex

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00:09:22

Smarter, Not Harder: How AI Is Reshaping the...

PR After Hours with Alex Greenwood ·

2025/05/07

Alex Greenwood discusses the transformative impact of artificial intelligence (AI) on marketing. He emphasizes how AI is already integrated into marketing strategies, enhancing creativity and efficiency. He covers core AI technologies such as machine learning, natural language processing, and predictive analytics, and explores their practical applications in creating personalized customer experiences and improving content creation. \Alex also shares insights on the future of AI in marketing,

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00:34:43

Chris Caggiano on the Intersection of PR and AI

PR After Hours with Alex Greenwood ·

2025/04/30

Alex Greenwood discusses the intersection of public relations and artificial intelligence with Chris Caggiano, senior editor at Intelligent Relations. They explore the current landscape of AI in PR, the importance of human oversight in AI-generated content, and the challenges of managing client expectations. Chris shares insights on the development of their AI tool, Preston, and the need for PR professionals to educate clients on thought leadership and effective media relations. The conversation

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00:09:06

The Logic Trap: How to Think Clearly in a World Built...

PR After Hours with Alex Greenwood ·

2025/04/23

Alex explores the pervasive use of logical fallacies in public relations and communication. He discusses how these fallacies manipulate public opinion and shape narratives, emphasizing the importance of clear thinking in a world filled with misinformation. The episode outlines twelve common logical fallacies, providing insights on how to recognize and combat them. Ultimately, it encourages listeners to think critically and question the narratives presented to them.🎧 Listen now on ⁠⁠⁠⁠Apple

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00:26:15

Selling in Uncertain Times: Strategies for Success

PR After Hours with Alex Greenwood ·

2025/04/18

Tom Mulligan of Sandler Training returns and discusses how to effectively sell during uncertain times. Tom shares strategies for building trust and reputation, as well as the need for salespeople to adapt their approaches in response to changing market conditions. The conversation highlights the significance of viewing uncertainty as an opportunity for growth and development in sales.TakeawaysUncertainty in business is constant, but it feels heightened now.Salespeople should avoid projecting their

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00:07:07

Cleaning Up After the Elephants: The Parade That...

PR After Hours with Alex Greenwood ·

2025/04/06

In this episode, Alex Greenwood critiques the current state of corporate inspiration and thought leadership, highlighting the performative nature of authenticity and the pitfalls of hustle culture. He argues for a return to genuine creativity and meaningful work, emphasizing the need for real doers rather than influencers. He challenges listeners to rethink success and authenticity in the workplace, advocating for a more grounded and sincere approach to leadership and productivity.🎧 Listen now on

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00:08:31

A Crisis Communicator’s Field Guide

PR After Hours with Alex Greenwood ·

2025/03/29

Barbra Streisand tried to suppress a photo of her house. The result? 420,000 downloads and a PR debacle so notorious it now bears her name: The Streisand Effect.But that’s just one of the strange, counterintuitive rules shaping modern crisis communications.What do cobras, hot mics and medieval castles have to do with your reputation strategy? More than you think.* The Cobra Effect and the danger of misaligned incentives* Why a Kinsley Gaffe can undo months of message discipline* The role of

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00:11:45

A Chilly Journey: Navigating Winter with an EV

PR After Hours with Alex Greenwood ·

2025/03/22

Alex Greenwood shares a personal story about his experience traveling in an electric vehicle (EV) during winter conditions. He reflects on the challenges faced, including range anxiety, charging infrastructure issues, and the impact of cold weather on battery performance. Through his journey from Kansas City to Oklahoma City, he highlights the importance of planning and the need for improvements in EV infrastructure. Despite the frustrations, he remains optimistic about the future of EV technology

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00:11:18

The Gen Z Job Interview: What Hiring Managers Really...

PR After Hours with Alex Greenwood ·

2025/03/12

In this episode of PR After Hours, Alex takes a deep dive into the findings of a recent survey by Resume.Org, which polled 765 hiring managers to evaluate the performance of Generation Z job applicants. The results are eye-opening, revealing several key areas where Gen Z candidates are struggling in the hiring process.From unprepared interviews to low-quality resumes and a lack of professionalism, Alex breaks down the challenges hiring managers are facing when it comes to Gen Z candidates. The

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00:08:31

Becoming Unstressable in an Overloaded World

PR After Hours with Alex Greenwood ·

2025/03/08

Life moves fast. Too fast. Between work demands, endless news cycles, and the constant pull of technology, stress feels unavoidable. But what if the real issue isn’t stress itself, but our ability to handle it?In this episode, Alex breaks down key lessons from Unstressable by Mo Gawdat and Alice Law, sharing insights on: ✅ How to limit, learn, and listen to stress so it doesn’t control you✅ Why picking your battles emotionally is essential (especially with the chaos out of Washington, D.C.)✅

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00:08:03

The Secret to Building Wealth is Simpler Than You Think

PR After Hours with Alex Greenwood ·

2025/03/02

Alex Greenwood shares essential financial lessons aimed at teenagers, emphasizing the importance of financial literacy and the mindset needed for lifelong financial well-being. He discusses the basics of money management, the significance of understanding compound interest, and the habits that can lead to wealth building. Additionally, he offers advice for parents on how to instill good financial practices in their children.CONNECT: ⁠⁠⁠Alex on Substack⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Alex on Medium⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Alex on

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