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PODCAST

Digital Queens

Sarah Thomson - Online Social Butterfly

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

business marketing

All Episodes

22:05

EP166 - Boost Business with Custom GPTs

Digital Queens ·

2025/08/19

In this exciting episode, I’m thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom GPTs, which are bots tailored for specific needs, can enrich your audience's learning experiences by

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29:20

EP165 - Breaking Barriers in Literature with Anita Heiss

Digital Queens ·

2025/08/12

In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in literature but in all areas of society. Her journey highlights the importance of telling stories from

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24:45

EP164 - Website Wizardry with Mel from Little Biz

Digital Queens ·

2025/08/05

In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of

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22:24

EP163 - My 30 Day Substack Challenge

Digital Queens ·

2025/07/29

In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the power of community interaction it fosters, and the excitement of curating an ad-free newsfeed free of

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22:58

EP162 - Get Recommended by AI

Digital Queens ·

2025/07/22

In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the

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29:26

EP161 - Energy and Business with Sunita

Digital Queens ·

2025/07/15

In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand, emphasizing that as business owners, we must acknowledge our limitations and the energy we project

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27:27

EP160 - Marketing Confidently with Lily from Align...

Digital Queens ·

2025/07/08

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is

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26:23

EP159 - Substack with author Rachael Johns

Digital Queens ·

2025/07/01

In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the organic growth of her readership and how this platform combines aspects of blogging and social media. We

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26:14

EP158 - Exploring Substack

Digital Queens ·

2025/06/24

In today's solo episode, I dive into the platform Substack, urging you to explore its potential for your business. Launched in 2017 and still privately owned, Substack has become a space for independent writers to publish newsletters and earn money through subscriptions. With over 20 million monthly active subscribers, this platform presents an alternative to traditional social media channels. I'm also sharing my personal journey as I undertake a 30-day Substack challenge to document my writing

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25:15

EP157 - Everyday Self-Care Tips with Melissa from...

Digital Queens ·

2025/06/17

In today's episode, I had a conversation with Melissa, owner of MelissaMade with Love, about the crucial role of self-care in our busy lives. We delved into her entrepreneurial journey and how her passion for skincare merged with a mission to foster mindfulness in daily routines. One standout insight was her approach of "micro moments" of self-care, emphasizing that even brief, mindful practices can create a significant impact. Melissa encouraged us to treat daily tasks, like caring for our skin, as

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19:43

EP156 - Golden Gap Year with Fi

Digital Queens ·

2025/06/10

In this episode, I sit down with Fi, the founder of Choose Healthy, to explore what a golden gap year in your fifties can look like. We talk about realising life can get more vibrant as you embrace new chapters. Fi shares how she turned a midlife crossroads into a thriving health and fitness coaching business for women over fifty. Together, we outline practical steps for designing your own midlife pause: experimenting with part-time passion projects, inviting a friend to tag along, and nourishing

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21:41

EP155 - Beyond Content: AI for Growth

Digital Queens ·

2025/06/03

If AI still feels like a foreign language, this one’s for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don’t need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you’re curious, cautious, or already dabbling, I promise

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26:44

EP154 - Hollyanne Martin

Digital Queens ·

2025/05/27

I’m joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. She’s a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.Key Takeaways Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement. Set clear screen boundaries and use parental

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30:30

EP153 - DEI Meets AI: A Real Talk

Digital Queens ·

2025/05/20

In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive.Key

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30:09

EP152 - Denise Duffield-Thomas

Digital Queens ·

2025/05/13

This week on The Social Circus, I’m joined by the incredible Denise Duffield-Thomas – bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. She’s a Hay House author, mum of three, and proudly calls herself a lazy introvert – which totally aligns with her “chill and prosper” approach to business. In our chat, we dive into the beliefs and blocks that hold

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24:18

EP151 - Why You're Not Getting the Sales You Deserve...

Digital Queens ·

2025/05/06

This week, I’m diving into part two of why you're not making the sales you know you deserve. In this episode, I’m sharing the final five reasons from my top 10 list — and spoiler alert: it's all about mindset. I unpack how perfectionism, playing small, and not trusting yourself could be quietly sabotaging your sales. If you’ve ever felt like you’re doing “all the right things” and still not seeing results, this one’s for you. I’m keeping it real, practical, and kind — because I want you to stop

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23:25

EP150 - Why You're Not Getting the Sales You Deserve

Digital Queens ·

2025/04/29

In this episode of The Social Circus, I'm diving deep into the mindset shifts that can make or break your business journey — especially when times get quiet. You’ll hear me chat about five powerful mindset moves you can embrace to keep momentum even when it feels like you’re standing still. I’m sharing how to reframe challenges, why your value isn't tied to your current results, and how to keep trusting yourself when things get wobbly. If you’ve ever felt a little stuck or uncertain, this is your

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19:41

EP149 - Money Tips That Make Sense with Bianca from...

Digital Queens ·

2025/04/22

In this episode, I sat down with Bianca from Indigo Tax, and we chatted about journey behind starting her business. We unpacked her leap into self-employment and how that bold move turned into a business she absolutely loves. We covered the real struggles small biz owners face with their finances and why understanding your numbers is one of the most empowering things you can do. Bianca shares tips for staying on top of your books, what to look out for as a new business owner, and why mindset

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21:35

EP148 - Wrap Your Biz in Purpose with Julia Clifton...

Digital Queens ·

2025/04/15

In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she’s been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience.We talk about how the business started, what it's

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22:33

EP147 - The Silence between Sales

Digital Queens ·

2025/04/08

In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I've seen in business—yes, even tougher than the COVID years. If your business feels quieter than usual, like it’s whispering instead of roaring, you’re not alone. I break down what’s happening globally and locally that's affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons don’t mean failure, and

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186 results

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