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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

12:04

Season 2 Ep 49: ASKED AND ANSWERED - What Clients...

Damn Good Interior Designer ·

2025/06/10

Another Asked & Answered segment today and our very own Liz going solo! One of the biggest balancing acts designers face is pairing creativity with structure. Your vision is what SELLS the client, but your process is what DELIVERS on that promise. Clients remember the feeling, not the portal or the lists or the emails—but having strong systems behind the scenes is what ensures a smooth, mistake-free experience. Your process and creativity don’t compete—they collaborate to create organization and

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36:08

Season 2 Ep 48: Why your "welcome packet" isn't very...

Damn Good Interior Designer ·

2025/05/27

We believe one of the most underrated parts of a client journey is the intake process. This isn’t about a boring list of preferences like if they prefer black over blue or which kitchen they like best. Instead, it's about asking the right questions to uncover how clients live, communicate, and make decisions. Our unique and customized client questionnaire goes FAR beyond aesthetics and dives deep into behavior, values, and lifestyle—ensuring a strong foundation for collaboration and killer design

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12:05

Season 2 Ep 47: ASKED AND ANSWERED - There is no one...

Damn Good Interior Designer ·

2025/05/13

There’s no one right way to run a design business—but there is often a better way.This is not to say if something is working for you—great. Keep going.But if you're stuck or wondering why the same problems keep popping up? It might be time to challenge the models you’re using. How can you challenge the traditional business models, such as cost plus pricing and hourly billing? These are not the most sustainable or scalable options for growth. Instead we discuss considering alternative models that

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33:55

Season 2 Ep 46: The Best Marketing Tool Hiding in...

Damn Good Interior Designer ·

2025/04/29

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for

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15:36

Season 2 Ep 45: ASKED AND ANSWERED - Why cleaning the...

Damn Good Interior Designer ·

2025/04/15

You can't lead clients from survival mode---well you can, but not well and not for extended periods of time. how How you feel directly impacts how you lead, sell, and scale. The mindset shift I have to use is to keep my business steady is the "attitude of gratitude."This "Asked and Answered" topic this week is slightly more personal but a question I get asked often when I am balancing all the moving parts of running a business. By redirecting negative energy into gratitude and giving back to others

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15:27

Ep 46: ASKED AND ANSWERED - The most damaging thing...

Damn Good Interior Designer ·

2025/04/01

This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business.It is not a smart business practice to sell blocks of time as a designer because it limits your growth and does not allow for future planning and calculated risks. This is not an effective way to market and value a designer's creative services. Selling based on the end product or creative vision is a better approach

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52:52

Ep 45: The Hidden Mindset Mistakes Killing Your...

Damn Good Interior Designer ·

2025/03/18

Sometimes the simplest of truths is what is going to move the needle and this begins with understanding who you are and your own weaknesses. We all have them right??If you have a team, or even if you are a solopreneur, you are still consistently working with others and there are always going to be challenges of working together. However, being able to understand their strengths and weaknesses is going to make you a better business owner. It is important for you and those that you work with to be

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38:38

Ep 44: How to Stop Wasting Time on Marketing that...

Damn Good Interior Designer ·

2025/03/04

Your marketing dollars are important. There are many elements to successful marketing and it starts with becoming part of the DNA of your business. This week we met with Denise Grothouse, the founder and CEO of Perfect Six Marketing, a company specializing in marketing strategies for the kitchen and bath design industry. In this episode we discuss the importance of having a strong brand voice and understanding your target clientele when it comes to marketing while also optimizing your #1 marketing

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45:14

Ep 43: What is the Cost of Doing Business?...

Damn Good Interior Designer ·

2025/02/11

Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to get a CPA help to know when to become an S corp. --

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54:17

Ep 42: Passion Rules, Mediocrity Sucks (Re-Release...

Damn Good Interior Designer ·

2025/01/21

I am PASSIONATE--and if you have gotten my weekly newsletter the past two weeks then you would know all those years ago in college my young professor's advice stuck. So we are re-releasing one of our most popular episodes and trying to reignite the flame in those that may feel it dwindling!Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for

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18:37

Ep 41: The Top 5 Marketing Musts for 2025

Damn Good Interior Designer ·

2025/01/07

Happy New Year! What better way to start off the year than with my top 5 marketing strategies for small business owners grow their businesses. Marketing is a mindset and not just an activity, and it takes time and effort to see results. This is not simply a standalone entity, it is ingrained in the essence of any business. Every interaction, from the moment a potential lead first encounters your brand, contributes to your marketing efforts. To build a brand that resonates and connects, you need to

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39:48

Ep 40: Stop Running Your Business like a Popsicle Stand

Damn Good Interior Designer ·

2024/12/24

The process of procurement in a busy design firm is NO joke. You are not running popsicle stand, you are running a firm with various moving parts and you have to be able to have a way to track what is coming and going through your business. This is where checks and balances come into play to avoid costly mistakes and keep the firm running smoothly.We know discussing purchase orders can be a little bit boring but by practicing a proper purchasing process and using purchase orders can make or break

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35:24

Ep 39: Don't Blame Your Client--it's your show. Own it.

Damn Good Interior Designer ·

2024/12/17

Cheryl is going solo this week while Liz takes a well-deserved little vacation. Cheryl is discussing managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes withthe importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the client through the process

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38:41

Ep 38: How to Make Money Selling Project Management

Damn Good Interior Designer ·

2024/12/03

How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach withpositioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the clientabout it being win-win-win and how to sell this to the client and they actually

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17:33

Ep 37: The Icing on the Cake

Damn Good Interior Designer ·

2024/11/26

Who doesn't love an install day!? Sure, it can be hectic and exhausting but this is where you get to see the fruit of your labor come together. Cheryl went solo this week talking about In Detail's top tips for a successful install day! Having a team in place for installation that understands the logistics and are able to convey it to your movers AND your client is one of the keys to success. A strong install day is the icing on the cake for clients, so it's important to plan ahead and communicate

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33:02

Ep 36: The Truth about Project Management

Damn Good Interior Designer ·

2024/11/19

How important is project management in interior design? Bottom line: Very. Because it saves your client money in the long run! This starts with having a clear and cogent scope of work to be able to refer back to when issues arise within the project. Project management, how it is handled and why you do it can make or break a project. This means being able to handle a client's question without running for the hills and not only reminding them but also affirming their decision in why they hired you

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53:42

Ep 35: Are You Sabotaging Yourself?

Damn Good Interior Designer ·

2024/11/05

Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take

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50:52

Ep 34: How to Create Your Brand Identity with a...

Damn Good Interior Designer ·

2024/10/29

This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find

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40:29

Ep 33: How to be a Good Partner to your Vendors

Damn Good Interior Designer ·

2024/10/22

How good of a partner are you to your vendors? Strong vendor relationships are a secret to success! Many designers do not think about their vendors until there is a problem. This approach does not allow to maximize the partnership. Getting to know your reps, your customer service people, and marketing team can enhance your bottom line and the customer experience you provide to your own clients. Learn Liz and Cheryl's eight best tips for getting the information you need from your vendors and not

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55:09

Ep 32: Roadblocks to Closing the Sale

Damn Good Interior Designer ·

2024/10/15

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.NOW ENROLLING FOR

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