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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

54:17

Ep 42: Passion Rules, Mediocrity Sucks (Re-Release...

Damn Good Interior Designer ·

2025/01/21

I am PASSIONATE--and if you have gotten my weekly newsletter the past two weeks then you would know all those years ago in college my young professor's advice stuck. So we are re-releasing one of our most popular episodes and trying to reignite the flame in those that may feel it dwindling!Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for

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18:37

Ep 41: The Top 5 Marketing Musts for 2025

Damn Good Interior Designer ·

2025/01/07

Happy New Year! What better way to start off the year than with my top 5 marketing strategies for small business owners grow their businesses. Marketing is a mindset and not just an activity, and it takes time and effort to see results. This is not simply a standalone entity, it is ingrained in the essence of any business. Every interaction, from the moment a potential lead first encounters your brand, contributes to your marketing efforts. To build a brand that resonates and connects, you need to

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39:48

Ep 40: Stop Running Your Business like a Popsicle Stand

Damn Good Interior Designer ·

2024/12/24

The process of procurement in a busy design firm is NO joke. You are not running popsicle stand, you are running a firm with various moving parts and you have to be able to have a way to track what is coming and going through your business. This is where checks and balances come into play to avoid costly mistakes and keep the firm running smoothly.We know discussing purchase orders can be a little bit boring but by practicing a proper purchasing process and using purchase orders can make or break

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35:24

Ep 39: Don't Blame Your Client--it's your show. Own it.

Damn Good Interior Designer ·

2024/12/17

Cheryl is going solo this week while Liz takes a well-deserved little vacation. Cheryl is discussing managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes withthe importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the client through the process

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38:41

Ep 38: How to Make Money Selling Project Management

Damn Good Interior Designer ·

2024/12/03

How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach withpositioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the clientabout it being win-win-win and how to sell this to the client and they actually

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17:33

Ep 37: The Icing on the Cake

Damn Good Interior Designer ·

2024/11/26

Who doesn't love an install day!? Sure, it can be hectic and exhausting but this is where you get to see the fruit of your labor come together. Cheryl went solo this week talking about In Detail's top tips for a successful install day! Having a team in place for installation that understands the logistics and are able to convey it to your movers AND your client is one of the keys to success. A strong install day is the icing on the cake for clients, so it's important to plan ahead and communicate

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33:02

Ep 36: The Truth about Project Management

Damn Good Interior Designer ·

2024/11/19

How important is project management in interior design? Bottom line: Very. Because it saves your client money in the long run! This starts with having a clear and cogent scope of work to be able to refer back to when issues arise within the project. Project management, how it is handled and why you do it can make or break a project. This means being able to handle a client's question without running for the hills and not only reminding them but also affirming their decision in why they hired you

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53:42

Ep 35: Are You Sabotaging Yourself?

Damn Good Interior Designer ·

2024/11/05

Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take

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50:52

Ep 34: How to Create Your Brand Identity with a...

Damn Good Interior Designer ·

2024/10/29

This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find

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40:29

Ep 33: How to be a Good Partner to your Vendors

Damn Good Interior Designer ·

2024/10/22

How good of a partner are you to your vendors? Strong vendor relationships are a secret to success! Many designers do not think about their vendors until there is a problem. This approach does not allow to maximize the partnership. Getting to know your reps, your customer service people, and marketing team can enhance your bottom line and the customer experience you provide to your own clients. Learn Liz and Cheryl's eight best tips for getting the information you need from your vendors and not

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55:09

Ep 32: Roadblocks to Closing the Sale

Damn Good Interior Designer ·

2024/10/15

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.NOW ENROLLING FOR

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16:49

Ep 31: The Power of Positioning

Damn Good Interior Designer ·

2024/10/01

Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to

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51:09

Ep 30: Retail is NOT for sissies! with Christina Van...

Damn Good Interior Designer ·

2024/09/10

If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels the exact same way. Christina, or as some call her Christi, is the own and prominent designer serving the Maine and NH Seacoast area for over 22 years. Her specialties in color, pattern and texture come from 3 generations of designing women which you will learn

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53:54

How are you staying relevant? with special guest...

Damn Good Interior Designer ·

2024/08/27

Listen up folks--we all have a love-hate relationship with social media right? Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social media guru, Darla Powell of Wingnut Social. Darla was a police officer, turned interior designer, to now founder and director of her social media agency

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39:36

The Truth About Client Changes: Protecting Your...

Damn Good Interior Designer ·

2024/08/13

What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensure they fit the design plan and overall project goals. We recently had a similar client experience (yes, we are in the trenches with you!) and share how we approached this client who wanted to save money by selecting a less expensive item for their project

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52:56

The #1 Marketing Asset of Your Business with special...

Damn Good Interior Designer ·

2024/08/06

What is the #1 marketing asset of your business? Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss the importance of branding, the value of marketing throughout the client relationship lifecycle why your the website's role is a crucial marketing asset. Learn how there are strategic aspects of design that are not merely about aesthetics but also about

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01:33

(TRAILER ONLY) The Power of Positioning - Ep 39

Damn Good Interior Designer ·

2024/07/30

Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?Positioning is crucial for attracting and retaining clients who truly appreciate your work--the key to successful

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50:45

Never Stop Learning with Special Guest Diane...

Damn Good Interior Designer ·

2024/07/23

It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becoming a designer with a background in Aeronautical engineering--talk about weathering the seasons of change (see what I did there?!) We discuss the importance of resilience and adaptability throughout her careers and how her varied experiences have enriched her

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02:39

(TRAILER ONLY!) Are you keeping your client in the...

Damn Good Interior Designer ·

2024/07/16

Cheryl is going solo this week while Liz takes a well-deserved little vacation. This week in our private podcast we discuss managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes withthe importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the

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48:05

Finding your people: When is it time to hire? Ep 36

Damn Good Interior Designer ·

2024/07/09

Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are looking to cater to some bonus projects and also the way that our current team is developing in terms upward mobility for other team members. This is where we need the extra support to help push that along. Learn our top tips in determining when to know it is

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