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PODCAST

Naming in an AI Age

The NameStormers

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

business marketing

All Episodes

8:07

The One Thing You Need for is a Truly Great Name

Naming in an AI Age ·

2025/05/01

In this episode, Mike Carr argues that creating a great name relies on human intuition, not technology. While AI tools can support brainstorming, the strongest names resonate emotionally. Carr shares the stories behind "Cherubs" tomatoes and "Death Wish Coffee," showing how emotional thinking—not rational analysis—led to names that connected deeply with people. He emphasizes the importance of testing for emotional reactions rather than logical opinions, reinforcing that human instincts are ke...

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11:40

AI is your Coach, not your Substitute

Naming in an AI Age ·

2025/04/24

In this episode, Mike Carr stresses using AI as a coach, not a replacement—like how real coaches build skills through practice. Citing MIT economist Sinan Aral’s idea of AI as "a bicycle for the mind," Carr shares research showing that AI helped low-performing call center workers improve, with lasting effects even after AI was removed. He applies this to naming, arguing AI should guide users to observe real reactions, not just guess. Success in naming comes from response, not opinion. Used th...

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10:07

AI and the Future of Naming: How Personalization and...

Naming in an AI Age ·

2025/02/04

In this episode, Mike Carr dives into AI’s growing role in branding and naming, emphasizing how personalized prompts lead to better results. Inspired by Dana Malstaff of Boss Moms, he highlights the power of building an AI history—providing brand context, competitors, budget, and trademark needs—to generate more relevant names, taglines, and rationale. While AI tools like Gemini 1.5 Pro and Claude are game-changers, they can’t replace human expertise in trademark clearance and strategy.

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9:38

AI and Naming in 2025: Bleeding Creativity with Human...

Naming in an AI Age ·

2025/01/28

In this episode, Namestormers Co-founder and CEO Mike Carr explores how AI is revolutionizing naming, generating creative, professional-quality ideas with incredible speed. However, as Mike highlights, AI lacks in areas like trademark screening, cultural nuances, and emotional resonance—key spaces where human expertise shines.Using a smart toothbrush case study, Mike compares the bold appeal of "Smart Mouth" with the clarity of "Intelligent Toothbrush," emphasizing the need to balance AI effi...

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11:32

Sweet or Spooky? The Best and Worst Halloween Candy...

Naming in an AI Age ·

2024/10/29

In this podcast episode NameStormers CEO Mike Carr and Director of Ops Ashley Elliott examine the quirky and edgy world of Halloween candy names, exploring how fun, memorable names like Twizzlers and Skittles excite, while descriptive ones like Mr. Goodbar and Candy Corn evoke taste or imagery. Overall candy names can play a critical role in whether a treat becomes a household favorite or gets traded away after trick-or-treating.

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8:23

Sierra Mist-Information: Trademarks, Copyrights, and...

Naming in an AI Age ·

2024/10/15

In this episode of Naming in an AI Age, NameStormers Director of Ops Ashley Elliott and CEO Mike Carr discuss a viral incident involving an influencer named Cierra Misst, who claimed PepsiCo sent her a cease and desist letter after rebranding their lemon-lime drink Sierra Mist to Starry. They clarify that while she alleged Pepsi let the trademark lapse, this was misleading; PepsiCo still owns the Sierra Mist trademark, as confirmed by the USPTO. Mike emphasizes the importance of maintain...

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10:24

From Brainstorm to Brand: A Client’s Journey

Naming in an AI Age ·

2024/10/01

This week, NameStormers CEO Mike Carr and Director of Ops Ashley Elliott discuss the evolving role of AI in naming, highlighting a project journey for an outdoor lifestyle brand's bug repellent. While AI generated initial ideas, human creativity was crucial in refining names due to trademark concerns. The process involved presenting names with visual context, client feedback, and adjustments based on packaging and trademark needs. The key takeaway is that the best names market an experience, ...

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8:59

Trademark Awareness: Very Demure, Very Mindful

Naming in an AI Age ·

2024/09/17

In this episode of Naming in an AI Age, NameStormers, Director of Ops Ashley Elliott and CEO Mike Carr discuss the complexities of trademarking viral phrases, using TikTok content creator Jools Lebron’s catchphrase "very demure, very mindful" as an example. Jools faced challenges trademarking the phrase for beauty products due to trademark trolls, including individuals who filed for the phrase before her. Mike explains that while catchphrases can be trademarked if used in commerce, they ...

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9:31

Naming Systems Strategy and Hierarchy

Naming in an AI Age ·

2024/09/03

In this podcast, Ashley Elliott and Mike Carr explore the complexities of naming strategies, emphasizing the importance of context in making naming decisions. They discuss how names like "Dunkalatte" are designed for clarity and brand consistency, while luxury EVs, such as Ford’s "Mustang Mach-E," leverage existing brand equity and signal innovation. The conversation highlights the need to balance creativity with practicality, ensuring naming systems are flexible for future growth. They also ...

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6:10

Effective Naming and Branding Strategies

Naming in an AI Age ·

2024/08/20

In the podcast "Naming in an AI Age," Mike and Ashley discuss the critical factors in naming a product, emphasizing the need to understand both the competitive landscape and target audience. Using Desert Glory’s "Cherubs" tomatoes as a case study, they highlight how the name cleverly evokes both "cherry" tomatoes and cute, small angels, making it memorable and effective. The episode contrasts master brand strategies, which use a single name for all products, with niche branding, which targets...

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7:19

The Art of Naming: Elevating your Brand

Naming in an AI Age ·

2024/08/13

In this podcast episode on naming strategies, Ashley Elliott and Mike Carr discuss the importance of selecting a name that aligns with the desired look, feel, and emotional resonance for a product. Using the example of Intergraph's CAD CAM platform competing against Autodesk, they illustrate how the name "Solid Edge" was chosen to convey both functional and aspirational qualities, appealing to engineers by emphasizing stability and innovation. The conversation highlights the need to balance e...

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8:45

Taglines and AI: Navigating Branding in a Digital Age

Naming in an AI Age ·

2024/08/06

This week on "Naming in the AI Age," Namestormers Ashley Elliott and Mike Carr discuss the evolving relevance of taglines in today’s fast-paced digital world. While some critique taglines as outdated distractions, Mike argues for their enduring value, suggesting they enhance brand names by providing emotional appeal and differentiation. He highlights examples like Dr. Pepper's changing taglines and discusses how AI tools, such as Meta's LLAMA 3.1, are revolutionizing tagline creation with pre...

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6:55

Navigating the Edge: Balancing Edgy Names and Brand...

Naming in an AI Age ·

2024/07/30

NameStormers CEO, Mike Carr, discusses the impact of brand names across age groups, emphasizing that while memorable names can spark conversation, they may not support broad demographic expansion. He underscores the role of controversy in making names engaging but warns about considering consumer emotions in purchasing decisions. Carr notes challenger brands disrupt with edgy names and advises balancing uniqueness with market appeal for growth.

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7:58

5 Common Naming Mistakes

Naming in an AI Age ·

2024/07/23

In this episode, NameStormers CEO Mike Carr discusses the importance of choosing engaging and memorable names for products or companies, citing examples such as Snapple and eBay, which demonstrate the power of names that are not necessarily descriptive but capture attention. He also warns against the mistake of ignoring the target audience when naming a product or company. Carr emphasizes the importance of a name being memorable and sticky.

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4:31

The Art of Naming: Insights from NameStormers

Naming in an AI Age ·

2024/07/16

Mike Carr, co-founder of NameStormers, highlights the company's 40 years of experience in addressing naming challenges like budget constraints, team disagreements, and legal issues. Key considerations include name length, spelling ease, memorability, branding alignment, and competitor differentiation. Their process involves understanding client needs, creating tailored strategies, and using AI tools. Clients receive valuable insights and actionable strategies, whether or not they form a partn...

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14:37

Mastering the Art of Naming: Insights from Laura...

Naming in an AI Age ·

2024/07/09

In this podcast, NameStormers CEO Mike Carr interviews, Laura Schroeder who discusses her transition to a naming career, highlighting the shift from tech-sounding to organic names due to trademark issues and changing preferences. She emphasizes aligning names with a brand's value, involving clients, and using surveys for feedback. Good namers need strong vocabulary and language skills. Schroeder categorizes names into descriptive, evocative, abstract, and arbitrary. Memorable names should hav...

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7:36

Navigating Name Conflicts: Can Your Brand Share a...

Naming in an AI Age ·

2024/07/02

In this episode, NameStormers CEO Mike Carr explores whether using the same name as another company is feasible in the AI age. While possible, it presents challenges like trademark infringement, customer confusion, and difficulty in establishing a unique brand. Using the same name might work if products, customers, pricing, and distribution channels differ, citing Dove soap and Dove chocolate as examples. However, avoiding confusion is tougher now due to more products and digital platforms. R...

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5:13

No Name Negativity

Naming in an AI Age ·

2024/06/25

In this podcast episode, Ashley Elliott and Mike Carr discuss the importance of being an advocate for names rather than a critic, explaining that focusing on what's wrong with a name can lead to a negative mindset and hinder the naming process. Instead, they suggest wearing an advocate hat and discussing the potential and possibilities of names. By approaching the conversation with positivity, names can gain traction and be viewed in the right context. They also emphasize the importance of kn...

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7:12

Managing Opinions of Names

Naming in an AI Age ·

2024/06/18

Ashley Elliott and Mike Carr discuss strategies for gathering unbiased opinions in client calls, including staying open-minded and using anonymous polls. They recommend having a manageable number of participants to ensure everyone can contribute and stress the importance of testing ideas with the target audience.

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7:50

NameStormers’ Superpowers & What to Look for in an...

Naming in an AI Age ·

2024/06/11

In this podcast, Mike Carr and Ashley Elliott discuss essential skills for effective business naming. Ashley simplifies complex concepts, observes client reactions, and maintains strong organizational skills, while Mike leverages 40+ years of experience to offer strategic insights and navigate legal name clearance. Both emphasize visualizing names in context and continuous learning to address naming challenges.

en-us

89 results

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