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PODCAST

Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

business marketing

All Episodes

14:13

Is "Production Enjoyment" the New Marketing Hack?

Today in Digital Marketing ·

2025/01/28

Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach

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13:30

Zuck Is Once Again Asking for Your Financial Support

Today in Digital Marketing ·

2025/01/24

This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier

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9:37

How Posting About Diversity Affects Social Media...

Today in Digital Marketing ·

2025/01/21

Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine.How do companies’ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it risk coming across as performative?That’s the question tackled by Nick Bombaij and his co-author in a

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15:59

How to Succeed in Business Without Really Trying

Today in Digital Marketing ·

2025/01/17

This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO

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16:16

Meta Cozies Up to Trump. What Now for Marketers?

Today in Digital Marketing ·

2025/01/14

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅

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16:13

Page 1 or Bust

Today in Digital Marketing ·

2025/01/10

Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing

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11:07

What 2025 Holds for Google Ads and AI

Today in Digital Marketing ·

2025/01/07

Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:

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8:58

Oh Lawd, They Comin'

Today in Digital Marketing ·

2025/01/03

Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing

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12:42

You Won't Believe What Will Happen to Clickbait! 😱

Today in Digital Marketing ·

2024/12/20

How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science

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30:29

Predictions: How the Social Media Platforms Will...

Today in Digital Marketing ·

2024/12/17

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only

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24:17

How Popular Pays' SafeCollab Tool Protects Brands

Today in Digital Marketing ·

2024/12/14

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.If you want to check their platform out while you're listening, just go to PopularPays.com/podcast.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of

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15:50

Are Electronic Lollipops the Next Ad Format?

Today in Digital Marketing ·

2024/12/13

A wrap-up of the most important developments in the world of digital marketing over the past five days.✅ Take the survey.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:

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14:40

Google Ads: Everything That's Happened This Month

Today in Digital Marketing ·

2024/12/10

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:The new message asset allows WhatsApp messaging directly from ads.Google engaged audiences are automatically created for remarketing.Performance Max now offers asset group level reporting.Call ads are being discontinued, affecting service providers.Responsive search ads will replace call ads in the future.What do you think of our new schedule and Friday show format?❗Take our survey.📰 Get

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13:00

What Does Marketing Without TikTok Look Like?

Today in Digital Marketing ·

2024/12/06

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer!❗Take our survey.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO

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8:55

Why Meta is Removing Conversion Tracking from Some...

Today in Digital Marketing ·

2024/12/03

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+

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15:12

Black Friday Sucks Now and It's Our Fault

Today in Digital Marketing ·

2024/11/29

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.).📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive

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8:00

ANNOUNCEMENT: What's Ahead For This Podcast

Today in Digital Marketing ·

2024/11/22

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out:

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8:41

Crumbling Chrome

Today in Digital Marketing ·

2024/11/21

Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast..📝 Take the One-Question Survey.Today’s story links:Google's Search and Chrome Faces DOJ ScrutinyGoogle Shopping Adds Price Comparison and Local ListingsLinkedIn Shares Data-Backed Ad TipsPinterest Launches Holiday Campaign HubLinkedIn Adds AI Tools to Sales NavigatorThreads Refines Algorithm to Focus on People

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8:43

The 4.33% Question

Today in Digital Marketing ·

2024/11/20

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report..📝 Take the One-Question Survey.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the

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20:32

Schadenfreude and Sympathy: Can Brands Win When...

Today in Digital Marketing ·

2024/11/18

If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager.But what if there IS a right answer

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205 results

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