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PODCAST

Inside Fashion Marketing by Zalando Marketing Services

Zalando Marketing Services GmbH

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations

business marketing

All Episodes

17:33

#31 Sold out in minutes: Reebok's exclusive zPlus...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/12/08

This week Andreas is speaking with Josephine Baaden, Reebok’s Account Manager at ZMS about Reebok’s sell-out success and the impact ZMS can have on a brand’s performance and branding. Recently Reebok dropped a limited edition of their cult classic–Club C 85, customized by Maxplore, one of Germany’s biggest sneaker customizers, exclusively on Zalando via zPlus. Maxplore used his innovative and signature coffee-dying technique to create 50 unique sneakers. ZMS' mission was to capture Reebok’s

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12:23

#30 Ellesse’s Fresh Perspective on all things Gen Z!

Inside Fashion Marketing by Zalando Marketing Services ·

2022/11/10

This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos. Check out the campaign here!

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16:36

#29 How adidas Golf expanded its customer base to Gen Z

Inside Fashion Marketing by Zalando Marketing Services ·

2022/10/13

This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!

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14:37

#28 Cyber Week Insights Special

Inside Fashion Marketing by Zalando Marketing Services ·

2022/09/29

This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top

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8:07

#27 (2/2) - How Crocs achieved 153K+ clicks with an...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/09/15

Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! This was a zPlus campaign, meaning that zPlus customers who’ve signed up for early access and premium shipping were able to shop the collection before anyone else. It was also our first-ever exclusive for Crocs on Zalando

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10:24

#27 (1/2) - How Crocs achieved 153K+ clicks with an...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/09/01

In part one of our two-part episode with Crocs, Andreas is chatting with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! Listen in to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences. Hold tight for part two, where Davide and Priscilla will be talking in greater detail about The

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20:47

#26 How Levi’s achieved an 11% conversion rate with...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/08/18

This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles. Want to read about some other impactful Levi’s campaigns? Here’s one

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15:42

#25 - Behind the scenes at ZMS: Meet our Tech team!

Inside Fashion Marketing by Zalando Marketing Services ·

2022/08/04

This week, Andreas is chatting with two members of our Tech team in order to give you a more personal understanding of who we are and how we work. Giving you a sneak peek behind the scenes to show you how we build top-tier marketing and advertising products for our partners are Deepak Nautiyal, Head of Product at Zalando, and Stephan Ziep, Head of Engineering at ZMS. Interested in joining the team? Check out our open positions here.

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20:13

#24 How ASICS achieved 14M impressions with its Paris...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/07/21

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS. Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.

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14:55

#23 How Rituals educates and delights customers...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/07/07

Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices. Curious to know more about Zalando’s sustainability strategy? Have a read here.

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16:55

#22 How Vero Moda gained +442% followers on Zalando...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/06/23

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment. If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

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16:36

#21 How GAP achieved 40M Impressions with its “Untold...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/06/09

This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, GAP released a series of short video stories, showcasing LGBTQI+ activists who have fought for and changed our present. Hear from Kristine Pizzelanti, VP Marketing Store Experience & Licensing, and Jonathan Grail, Director Digital Marketing & CRM about how the brand worked with the activists to create collections inspired by their unique styles and personalities. Curious about how

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10:55

#20 (2/2) Win with Zalando: Selling...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/05/26

In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate how you can win on Zalando, regardless of size or budget. Keep listening to the end as well to hear his top tips for brands wanting to make the most out of Zalando as a direct-to-consumer channel! Want to dive a little deeper into the PUMA case study mentioned in the episode? Check it out here.

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13:55

#20 (1/2) Win with Zalando: Selling...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/05/12

This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers. Curious about how partner brands such as PUMA and Salsa are

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21:56

#19 - Behind the scenes at ZMS: Meet our Partner...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/04/28

This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to give you a more personal understanding of who we are and how we work. Giving you a sneak peek behind the scenes to show you how we work together with brands and retailers to bring about truly top-class marketing campaigns are Nada Essaber, Partner Consultant, and Victoria Stern, Head of Beauty Consultancy, at ZMS. Interested in joining the team? Check out our open positions

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12:26

#18 - How Mammut increased followers by 123% with...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/04/14

This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corporate Social Responsibility at Mammut about how the brand managed to increase followers on Zalando by 123% with their engaging approach to sustainability. To kick off their campaign, Mammut posed the question: “We’re living in an era of environmental activism, we’re aware that our actions have a direct impact on the climate. But do we really see it?” Find out how they visualized

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11:44

#17 - Beauty brand 3INA: Skyrocketing performance,...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/03/31

This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagement with data. Hear all about 3INA’s performance marketing strategy on Zalando, how it reaches customers and leverages data to achieve maximum customer-centricity, and how it puts a focus on genderless and inclusive beauty, in particular in its “Generation Skin” campaign. Wanna read more? Check out how 3INA is steering customer centricity with

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15:12

#16 - Win with Zalando: How to leverage key...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/03/17

This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can increase visibility and performance, communicate their message to the right audience, and unlock organic visibility on Zalando. With actionable recommendations, insights, and case studies, if you’re a Zalando partner wondering how to get the most out of your marketing - this is the podcast for you! Want to dig a little deeper? Read more about our partner opportunities here.

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12:26

#15 - The sisters behind oral healthcare brand...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/03/03

With International Women’s Day just around the corner, Andreas sits down with female-owned oral healthcare brand vVARDIS to talk about their incredible launch campaign with us last November. vVARDIS' launch campaign excellently broke down complex topics - like oral care - into easily digestible, engaging and informative video formats along the customer journey. Listen to Dr. Goly and Dr. Haley Abivardi - sisters, entrepreneurs, dentists and founders of vVARDIS - speaking about forging connections

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15:09

#14 (2/2) - Reebok: How to use data to steer brand...

Inside Fashion Marketing by Zalando Marketing Services ·

2022/02/17

Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link: https://bit.ly/3owfIF8 Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data

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