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PODCAST

Numbers and Narratives

Sean Collins and Ibby Syed

Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.

business marketing

All Episodes

34:09

Engine's Growth Strategy: Awareness, Partnerships,...

Numbers and Narratives ·

2025/03/10

In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Keith Jensen, Chief Communications Officer at Engine, to discuss the revolutionary approach to business travel management. Keith shares how Engine is disrupting the traditional travel management company (TMC) model by offering a free, user-friendly platform that saves businesses time and money. He explains how Engine's unique relationships with hotels and suppliers create a win-win situation for a...

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34:10

Sexy Mayos, Backpacks and Influencers: Exploring...

Numbers and Narratives ·

2025/03/04

In this captivating episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a lively discussion with Nate Rosen, founder of Express Checkout and a leading voice in the CPG industry. The conversation centers around the challenges and opportunities facing consumer brands in today's competitive landscape, offering listeners a behind-the-scenes look at how successful companies differentiate themselves and capture market share. Nate shares his expertise on three primary stra...

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43:43

Risky Business: Which teams shouldn't use AI?

Numbers and Narratives ·

2025/02/24

In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins reunite with Aidan Parisian, partner at Connor Group, to explore the fascinating world of AI adoption in finance. As the podcast's first returning guest, Aidan brings his wealth of experience in data analytics to shed light on the current state of AI implementation in financial operations. The conversation takes listeners on a journey through the complexities of integrating cutting-edge technology into traditionally c...

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34:24

Next-Gen Ecomm: A more personalized Future - with...

Numbers and Narratives ·

2025/02/10

In this episode of Numbers and Narratives, Ibby Syed and Sean Collins welcome Matt Barr, the innovative mind behind Fairing, a leading post-purchase survey platform. Matt takes listeners on a fascinating journey through the Shopify ecosystem, sharing his experiences as both a merchant and a SaaS founder. The discussion provides a comprehensive look at the challenges facing Shopify app developers, the evolving needs of e-commerce brands, and the future of personalization in online retail. Mat...

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34:57

Mastering Technical Marketing: Insights from a Braze...

Numbers and Narratives ·

2025/02/03

This episode of Numbers and Narratives takes listeners on a journey through the evolving landscape of marketing technology. Hosts Ibby Syed and Sean Collins welcome Allan Heo, founder of For Now Marketing, who shares his expertise on Braze and technical marketing. The discussion kicks off with an exploration of what it means to be a technical marketer in today's data-driven world. Allan breaks down complex concepts, explaining how marketers can leverage powerful platforms like Braze to...

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36:18

Founder-Led Marketing: Leveraging AI Without Losing...

Numbers and Narratives ·

2025/01/27

In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a thought-provoking discussion with Lauren Vriens, a startup advisor, former general manager at Revel and VP of Growth Strategy at Accenture, about the changing landscape of go-to-market strategies for startups in the AI era. The conversation kicks off with Lauren sharing her extensive background in AI product development and Fortune 500 strategy, setting the stage for a deep dive into the challenges an...

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46:05

Agency Management 101: Lessons from a Marketing...

Numbers and Narratives ·

2025/01/13

This week, we had an insightful conversation with Krystina Rubino about managing agencies for optimal output and setting yourself up for success. Krystina brings a wealth of experience from her time at various agencies and her current role at Right Side Up, where she started the growth marketing practice for offline marketing.Three big things that stood out:1. Choosing the right partner - Be clear about scope and capabilities, and don't ask agencies to go beyond their expertise.2. Acti...

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41:22

Elevating Marketing and CX In Luxury Retail - with...

Numbers and Narratives ·

2024/11/19

This week, we had a fascinating chat with Juliana Evangelista about what makes luxury customer experience actually luxurious. Juliana comes with a really interesting perspective from working with brands like Swarovski on how to train retail teams and create those "wow" moments that keep people coming back.Three big things that stood out:Discovery before transaction - don't just ask "what are you shopping for?", learn about the customer first Consistency matters more than fancy perks - yo...

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29:27

Everything You Need To Know About Podcast Advertising...

Numbers and Narratives ·

2024/11/12

This week, we had a super interesting chat with Giancarlo Bizzarro from Crooked Media about the ins and outs of podcast advertising. It was fascinating - turns out there's way more to this than just throwing money at podcasts and hoping people buy your stuff.Key things we covered:Your budget should be big, but not as big as you thinkHost-read ads crush pre-recorded onesTarget specific shows over mass blastingThe coolest part was learning how different ad placements work - like how post-roll a...

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23:10

How SEO Ruined the Internet, and why AI is going to...

Numbers and Narratives ·

2024/10/29

This week, we had a pretty fascinating chat about how SEO and content marketing are changing. Turns out 97% of web pages get zero (yes, actually zero) traffic from Google, and we went into detail about how SEO has basically ruined the internet by gaming the system with crappy listicles and generic content.Key stuff we covered:- How AI is taking over search results (but might not be terrible)- Why most SEO strategies are kind of pointless now- Why distribution matters more than ever- Using pro...

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26:06

Bundling Vs. Unbundling: The SaaS Debate - Sean and Ibby

Numbers and Narratives ·

2024/10/21

In this episode of Numbers and Narratives, we rambled about a wide array of things including conference experiences, the trend of bundling vs. unbundling in SaaS products, and the challenges of building software for small businesses. Key takeaways from the discussion:Value of smaller, focused conferencesBundling trend in SaaS productsChallenges of all-in-one solutionsRippling as an example of the aboveImportance of "one core feature" in bundled productsWe talked about the benefits of att...

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30:11

Everything Gets Ruined by Marketers - Ibby and Sean

Numbers and Narratives ·

2024/10/14

In this episode of Numbers and Narratives, Ibby and Sean engage in a candid discussion about the changing landscape of B2B marketing, particularly focusing on the decline of cold email outreach and the rise of AI-powered marketing tools. They explore alternative strategies for building meaningful connections with potential clients and share insights on leveraging AI effectively in marketing efforts.Key takeaways from the discussion:- Cold email effectiveness declining- AI-powered SDRs floodin...

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32:48

Corporate Philanthropy: Where Customer Success and...

Numbers and Narratives ·

2024/09/30

In this episode of Numbers and Narratives, we spoke with Rebecca Holliday, Head of Customer Success and Impact at Groundswell. Rebecca shared insights on corporate philanthropy, employee engagement, and the evolving landscape of donation platforms. Drawing from her experience in both nonprofit and corporate sectors, Rebecca discussed how Groundswell is revolutionizing corporate giving programs.Key takeaways from the discussion:Democratizing corporate philanthropyBalancing admin and user needs...

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36:06

Email Marketing: Everything You Need to Know - Naomi...

Numbers and Narratives ·

2024/09/23

In this episode of Numbers and Narratives, we speak with Naomi West, a seasoned email and lifecycle marketer (currently at Parcel). Naomi shared insights from her extensive experience in the email marketing space, including her work with various ESPs and her recent venture into course creation. The conversation delved into the intricacies of email marketing, its importance in the digital landscape, and strategies for effective customer engagement.Key takeaways from the discussion:- Email's ro...

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30:42

Valuing Customer Data: Insights for Marketing and...

Numbers and Narratives ·

2024/09/16

In this episode of Numbers and Narratives, we sat down with Stefan Stahl to discuss the intricacies of product development and customer data utilization. Stefan, with his background in mechanical engineering and experience leading product teams at startups like QuietKat and Ellavate, shared valuable insights on balancing customer desires with practical product design.Key takeaways from the conversation:Balancing customer wants vs. needsHalo products and aspirational marketingIoT for real-worl...

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33:22

CX and AI: Pitfalls and the Future Ahead - Disha...

Numbers and Narratives ·

2024/09/09

In the latest episode of Numbers and Narratives, we engaged in an insightful discussion with Disha Gosalia about the transformative impact of AI on customer experience (CX). Gosalia, drawing from her extensive experience in the customer experience space (most recently as Gladly's Chief Customer Officer), shared valuable perspectives on the current state and future of AI in CX.Key takeaways from the conversation:- AI adoption crucial is inevitable in the CX space- Generative AI actually lowers...

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28:28

Transforming Customer Feedback into Action - Rich...

Numbers and Narratives ·

2024/08/19

Hey everyone! This week on Numbers and Narratives, we had an enlightening conversation with Rich Donnellan, Head of Customer Experience at Aro. Rich shared valuable insights on building a hardware-software product aimed at helping families reduce screen time and foster better relationships. Key highlights from our chat with Rich include:The evolution of Aro's product from a dad-focused approach to a mom-centric solutionThe importance of customer feedback in pivoting product strategy and messa...

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42:17

How to Build The Best Customer Facing Culture - With...

Numbers and Narratives ·

2024/08/12

Hey everyone! This week on Numbers and Narratives, we had an insightful conversation with David Karp, an experienced leader in customer success and post-sales operations. David shared valuable perspectives on building strong customer relationships, team management, and fostering a positive company culture.Key highlights from our chat with David include:The importance of understanding customers as people with their own goals and challengesStrategies for balancing workload and creating space fo...

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25:47

AI's Impact on Customer Support and Authentic...

Numbers and Narratives ·

2024/08/05

Hey everyone! This week on Numbers and Narratives, we have an exciting episode featuring Justin Crosby, the Head of CX at Tula Skincare. We delve into the crucial role of customer experience in omnichannel strategies and how Tula navigates the complexities of maintaining a consistent brand voice across diverse platforms like Amazon, Sephora, and Ulta.Justin shares insights on the importance of understanding customer preferences in different channels, the power of a well-trained team, and the ...

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56:19

Leveraging AI for Better Go-to-market - with Aidan...

Numbers and Narratives ·

2024/07/29

Hey everyone - this week, we've done a much longer episode of Numbers and Narratives with Aidan Parisian of the Connor Group. We dove deep into AI's role in go-to-market strategies, the importance of data analytics, and the power of resilience in personal and professional growth.Aidan shared insights on leveraging AI to democratize data and enhance customer experience, the challenges of data unification, and the critical role of consistent effort for long-term success. Plus, he recommended so...

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59 results

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