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PODCAST

STYLE AS IDENTITY

The Majority Group

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

arts fashion & beauty

All Episodes

23:27

FIT | Reflections with Lola & Frankie

STYLE AS IDENTITY ·

2023/11/07

If size is the rubric, fit is what affirms us. Fit determines whether we buy - or bypass. Join Lola & Frankie as they talk about what they learned about fit from the last four episodes with guests Sene, Naito, 2wo+1ne=2 and Wide the Brand. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup See omnystudio.com/listener for privacy information.

en-US

36:02

FIT | Wide the Brand: Great clothes for confident men...

STYLE AS IDENTITY ·

2023/10/31

“Inclusive sizing is one of the biggest trends in retail” reporters proclaimed in 2022. Hmm. We had questions. Why is this a ‘trend’? Like really which part. And why do conversations typically start and stop at womenswear? We scoured, and there aren’t many brands solving for the male figure. This episode with Mahrzad Lari, co-founder of Quebec-based, Wide the Brand starts to unpack why. Meet Mahrzad with us and find out how his brand is distinctly positioned to offer wide men a highly considered,

en-US

29:35

FIT | 2wo+1ne=2: Offers fit-to-size, gets...

STYLE AS IDENTITY ·

2023/10/24

Standard sizes aren’t a shortcut for convenience, rather a conundrum for customers. What is a Small? A size 6? A size 30? The standard leaves us in a headspin. Enter 2wo+1ne=2, a brand from Athens, Greece that is solving for this – their pieces come with a ‘fit to size’ option. Their garments are literally made to fit our distinct measurements. The result? Unsurprisingly, customers so loyal they send the brand gifts like honey and treats. Meet co-founders and creative duo Stella Panagopoulou and

en-US

33:16

FIT | Naito: Modern Japanese Sandals with a Throwback...

STYLE AS IDENTITY ·

2023/10/17

Sandal size guides now go beyond your foot length to include your personal ‘active vs relaxed’ preference thanks to Naito, a 150 year-old, sandal maker in Gion, Japan producing one of the most modern sandal designs of today.Let’s meet Seiji Naito, the 5th generation shoemaker, and learn how an earthquake inspired his new type of sandal using innovative materials that provide comfort, water resistance, and fit preference without compromising on its sleek design.*Note - this episode is in both English

en-US

32:11

FIT | Sene: Scaling sizeless clothing to be...

STYLE AS IDENTITY ·

2023/10/10

How are ‘size’ and ‘fit’ different? Meet Mark Zheng, co-founder of Sene, to get his take on the difference, and learn what it means to run a sizeless brand at scale. We talk about what going sizeless means for inventory, marketing and supply chain — and about how Sene’s AI-enabled SmartFit quiz, informed by art and science, truly fits their consumers’ preferences. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values

en-US

23:36

PRICE | Reflections with Lola & Frankie

STYLE AS IDENTITY ·

2023/10/03

The theme is price and the mood is reflection. Join Lola & Frankie as they talk about what they learned from the last four episodes with guests Nia Thomas, Naomi Nomi, Capable Design, and Wolven.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.IG: @themajoritygroupSee omnystudio.com/listener for privacy information.

en-US

33:06

PRICE | Wolven: Rooting resources in community,...

STYLE AS IDENTITY ·

2023/09/26

Amanda Lapham and the Wolven team build for a consumer with an ethos of care. So it’s fitting that they allocated their brand resources early on to building a community of people that are still engaged with the brand today. Sit with us as Amanda gives a behind-the-scenes tour of Wolven’s working model with climate partners, their Wolven Pre-Loved program, and everything in between that resulted in a climate-positive brand.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet

en-US

34:37

PRICE | Capable Design: The bold fashion protecting...

STYLE AS IDENTITY ·

2023/09/19

How do you put a price on a garment that protects what is priceless? Capable Design uses fashion styled with the boldest patterns to protect our biometric data from facial recognition technology – enabling us to protect that which defines us. Rachele Didero walks us through her vision for giving us a choice in when we share our data, and how Capable’s creative approach makes the result a little fun too. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders

en-US

33:27

PRICE | Naomi Nomi: Building a financially...

STYLE AS IDENTITY ·

2023/09/12

Naomi Nomi defines success of their brand based on their ability to create financial, emotional and creative value. Making a business that is profitable (and therefore sustainable) in order to keep making creative things. Learn how Naomi Nomi’s mission is to help people feel capable of anything - and about their big swings that ended up paying off.Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.IG:

en-US

30:59

PRICE | Nia Thomas: Finding the financial zen between...

STYLE AS IDENTITY ·

2023/09/05

Sustainability of self, identity and longevity. That’s how Nia Thomas defines the success of her namesake brand. Learn how she went from wanting to be in Vogue and being accepted by the industry - to getting it - and realizing that being cool? It’s death. So we had to ask her the question of questions: how DID she shed superficial cues for a sustainability of self?Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values

en-US

26:23

MATERIALS | Reflections with Lola & Frankie

STYLE AS IDENTITY ·

2022/12/20

Use materials to showcase Loved getting to go deeper with Yevu, Been London, Maydi and Fatra as they use materials to showcase their values and literally embody the impact (or change) they want to see in the world. Next episode - you know what it is. Reflection time. Frankie and I reflect on the last four conversations and discuss how our perspectives have expanded, and what questions we now have. See you there. IG: @themajoritygroup Text “materials” to (833) 495-4773 for a visual guide See

en-US

37:46

MATERIALS | FATRA: Designing for ‘forever’ with waste

STYLE AS IDENTITY ·

2022/12/13

When designing clothes, deciding which materials to use and where to source them are choices that impact all aspects of our lives. Hear from Akilah Stewart, founder of FATRA, a creative waste management company, as we discuss how we’ve been collectively trained to view waste as an output, and how we can re-train ourselves to utilize it as a resource - especially in fashion. IG: @themajoritygroup Text “hifatra” to (833) 495-4773 for a visual guide See omnystudio.com/listener for privacy

en-US

48:00

MATERIALS | Yevu: Iconic wax prints from Ghana

STYLE AS IDENTITY ·

2022/12/06

Yevu’s vibrant Ghanian wax print fits are the result of efforts by Anna Robertson and Felicia (Fili) Asetsiwah and their team of seamstresses, tailors, procurement officers, and textile vendors. Hear from Anna and Fili as we learn why their business is structured both as a brand and a foundation, and why wax is their print-of-choice and how they use it to create iconic, ethical and undeniably Yevu pieces. IG: @themajoritygroup Text “Yevuclothing” to (833) 495-4773 for a visual guide See

en-US

34:03

MATERIALS | BEEN London: One of the most innovative...

STYLE AS IDENTITY ·

2022/11/29

Dubbed 'One of the most innovative fashion companies in the world' by British VOGUE, BEEN London’s founder Genia Mineeva is on a mission to shift perspectives on waste. Hear about why she forwent VC funding and built BEEN off of community investment, and focused on scaling a brand where waste isn’t a taboo topic - it’s the focus. IG: @themajoritygroup Text “BEENLondon” to (833) 495-4773 for a visual guide PS. The documentary that changed Genia’s mission in life is called Hugh’s War on Waste -

en-US

25:35

MATERIALS | MAYDI: Certified style with natural...

STYLE AS IDENTITY ·

2022/11/22

Listen to María Abdala Zolezzi, founder of Maydi on why Argentina was the first country to export the best merino wool - and how her brand is building ethical, sustainable systems that raise the standard for harvesting and sourcing quality, natural materials in Argentina. IG: @themajoritygroup Text “holamaydi” to (833) 495-4773 for a visual guide See omnystudio.com/listener for privacy information.

en-US

29:25

HERITAGE | Reflections with Lola & Frankie

STYLE AS IDENTITY ·

2022/08/23

In this special *reflections* episode, your hosts Lola and Frankie take the stage – and take a beat – to reflect on the last four conversations (eps 6 - 9) with the brands setting these new standards. We ask ourselves, what new perspectives did we gain? What new questions do we now have? Join us. IG: @themajoritygroup Text “Heritage” to (833) 495-4773 for a visual guide See omnystudio.com/listener for privacy information.

en-US

30:02

HERITAGE | PRXKHXR: New Delhi's ‘Prince of Prints’...

STYLE AS IDENTITY ·

2022/08/09

While it may be one of the world's largest fabric producers in the world, with the US being a top export location, India's fashion design influence doesn’t yield the same power. Well New Delhi-based brand Prxkhxr with its high-key but casual silhouettes, is flipping that narrative. Meet founder Prakhar Chauhan and learn how, through collabs with brands like The Hundreds, he's elevating Indian culture and design leadership to the global stage. IG: @themajoritygroup Text “Prxkhxr” to (833) 495-4773

en-US

30:30

HERITAGE | JAYWALKING: Building Mumbai’s hottest...

STYLE AS IDENTITY ·

2022/08/02

Jaywalking is lauded as India’s hottest streetwear brand, with hyped drops that sell out too fast for us to catch. Their limited pieces and approach to DIY brand building encourage a work-in-progress attitude, embodying the brand’s ‘Not the Final Logo’ tagline. Meet Jay Jajal, founder of Jaywalking, and hear how he’s shaping the early days of India’s streetwear culture while challenging traditional notions of building a fashion brand. IG: @themajoritygroup Text “Jaywalking” to (833) 495-4773 for a

en-US

28:38

HERITAGE | CARLA FERNÁNDEZ: Influencing policy &...

STYLE AS IDENTITY ·

2022/07/26

Carla Fernández is a Mexico City-based fashion house with global influence. Through collaborations with indigenous and mestizo communities, the work has led to the Western re-education of artisan techniques as luxury fashion and shifted public policy to better serve and protect these talented artists and designers. Meet Carla herself and hear why she believes fashion is not ephemeral, but rather a language we use to communicate across time, cultures and experiences IG: @themajoritygroup Text

en-US

32:47

HERITAGE | SOMEONE SOMEWHERE: Preserving techniques &...

STYLE AS IDENTITY ·

2022/07/19

Someone Somewhere is focused on decreasing the number of artisans living in poverty, starting with the 12 million living in Mexico. By collaborating with artisans to incorporate their original craft into lifestyle products, Someone Somewhere built a scalable system to meet the demand of 10 million products (each signed by the artisan that made it) this year alone. Meet Antonio Nuño, co-founder of Someone Somewhere as we learn how they’ve built a sustainable system that equitably and ethically

en-US

45 results

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