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PODCAST

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Elizabeth McCravy

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.I’m a Christian business owner, mama to two

business entrepreneurship

All Episodes

47:51

307: A Candid Conversation About Making a Shift to...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/02/25

Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made...

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61:40

306: Taking a Family Gap Year As An Entrepreneur:...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/02/18

Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you! Emily shares the wild story of losing her Instagram account (twice!) and how she not only kept her busin...

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51:06

305: How We Handle Health Insurance as a...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/02/11

If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health insurance. Spoiler: Private health insurance can be insanely expensive, but there are real, budget...

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50:06

304: How to Navigate Becoming a Mom When You Already...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/02/04

Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectionism, I’m breaking it all down with real, honest advice. I’ve been running my business for years ...

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61:09

303: The Surprising Secret to Avoid Burnout & Grow...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/01/28

In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat.Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who believes that every woman can build a healthy, fit lifestyle—no matter what season of life they’re i...

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52:12

302: The Ultimate Guide to Starting a Podcast in 2025...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/01/21

If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about.In this episode, I’m sharing:Why niching down is more important than ever (and how to do ...

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14:41

301: 3 Tiny Website Adjustments to Maximize SEO and...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/01/14

It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break. We’ll talk about why these small changes matter and how they can make a big difference for your business. Plus, I’ll share some tips fo...

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49:50

300: Baby #3 Is Coming! (How We Found Out, Close Age...

Breakthrough Brand Podcast - Online Business Growth,... ·

2025/01/07

As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all about how we are becoming a family of five.Links mentioned: Read the full show notes: https://el...

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22:47

299: Hosting a Team Vision Meeting: Why This Practice...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/12/31

Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business.If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can plan one for your team, no matter its size or structure (even if it’s just you and your VA). These m...

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31:26

298: Choosing a Business Word of the Year: A Simple...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/12/17

Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word...

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28:25

297: Stay Organized, Keep it Simple, and Make It FUN...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/12/10

Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm.I’m sharing a few of my favorite tips when it comes to staying organized with things like gift-giving, parties, hosting, and all the different things that happen during the holiday season. And this applies whether you have kids or not! These are things I’ve ...

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37:25

296: 7 Christmas Tradition Ideas for the Whole Family...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/12/03

Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season. I’ve got seven tradition ideas to share, and I’ll talk about each one based on things like how old your kids are or whether you have kids at all. For context, I ...

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31:31

295: Daily Routines & Habits That Help Me Manage My...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/11/26

This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible.In this episode, I’m pulling back the curtain on how I structure my workdays, stay focused, and keep my business working, even with youn...

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23:28

294: How to Choose the Best Showit Template for Your...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/11/19

Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business.Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and asking others for opinions—only to feel more unsure. If choosing a website template feels challenging,...

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30:29

293: 3 Things to Do Before You Buy a Showit Website...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/11/12

In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice that’ll make your template journey smoother and help set you up for success.Make sure to listen until the end ...

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41:55

292: Running Your Business During the Early Days of...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/11/05

Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you. Rebecca shares some fundamental reminders about business productivity and motherhood that ...

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21:16

291: Do This ONE THING To Your Website to Increase...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/10/29

In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it.One of the biggest reasons why I’m able to run my business working very part-time, is because I do what I can t...

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29:16

290: 7 Expert Strategies for Record-Breaking Black...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/10/22

It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!). Even though my sales have evolved over the years, it's always been a big week in my business! To give you some perspective, I’ve had Black Fridays that have:Made over $200,000 (over ...

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21:37

289: 3 Things I Wish I Knew Before I Hit Record On My...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/10/15

Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!). After 5.5 years and 289 episodes, I’ve learned a lot about what makes a podcast successf...

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60:14

288: Do You Really Need BDOW!? How Smart Website...

Breakthrough Brand Podcast - Online Business Growth,... ·

2024/10/08

In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced...

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