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PODCAST

Localization Today

MultiLingual Media

Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.

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All Episodes

00:09:05

Creating a Practical Localization Control Framework

Localization Today ·

2025/10/07

By Iryna Modlinska When expanding into new markets, brands that introduce centralized control over multilingual content grow with greater consistency and confidence. This article presents an actionable plan for developing a localization framework that gives brands direct control over messaging, enabling them to communicate technical and design differentiation that justifies premium pricing globally.

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00:09:05

Lessons in Localization for Startups and Emerging...

Localization Today ·

2025/10/07

By Brian McConnell Based on his experience helping technology startups build localization programs, the author shares common pitfalls that emerging companies often encounter when localizing their products — and presents strategies for avoiding them. He concludes with a call to language service providers to appeal to emerging businesses early in their development.

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00:09:19

Lost in Translation? Language as a Gateway to...

Localization Today ·

2025/10/07

By Manuela Rosso-Brugnach and Laÿna Droz By exploring how different linguistic traditions frame human relationships with the natural world, the authors illustrate how language influences our views on sustainability and argue that embracing multilingualism has tangible impacts on how environmental challenges are addressed.

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00:21:20

The Vargas Sisters and the Art of Rising Together

Localization Today ·

2025/10/07

How three siblings transformed linguistic talent into tech influence — and grew without growing apart By Jose Palomares Originally from Peru, Karla, Karina, and Kathy made their way to the United States and eventually reached the top of the localization industry. This is their story: one of resourcefulness over resources, of lifting while climbing, and of proving that sometimes the most revolutionary act in business is refusing to succeed alone.

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00:24:33

Making Games Accessible. An immersive player...

Localization Today ·

2025/10/07

By Belén Agulló García and Carme Mangiron Universal design aims to create environments and products that are usable by as many people as possible, regardless of age, size, ability, disability, or background. The authors argue that universal design in video games should be an intrinsic part of creating an excellent user experience rather than an afterthought.

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00:13:17

AI and Indigenous Language Access. Magic cure or...

Localization Today ·

2025/10/07

By Jace Norton The author discusses the role of AI in Indigenous language access, arguing that AI has little practical value for Indigenous language interpretation largely because Indigenous and other low-resource languages lack the massive datasets needed for AI to function effectively for interpretation and translation.

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00:06:10

A Fourth Type of Translation

Localization Today ·

2025/10/07

By Ewandro Magalhães Prompted by his own experience of co-authoring an article with AI, the author explores a “fourth type of translation” — that between human and machine. He considers the protocols for AI collaboration: At what point does assistance cross into ghostwriting? When does augmentation become abdication?

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00:45:26

Inside Pinterest and RWS’s Global Localization Strategy

Localization Today ·

2025/09/23

Explore how Pinterest and RWS collaborate to deliver culturally resonant user experiences worldwide. Moderated by Eddie Arrieta (CEO, MultiLingual Media), the discussion features: Francesca Di Marco – Head of Internationalization, Pinterest Maureen Lalaymia‑Phillips – Program Director, RWS Group Hear their strategies for best practices, effective collaboration, and the future of global UX.

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00:45:26

Inside Pinterest and RWS’s Global Localization Strategy

Localization Today ·

2025/09/23

Explore how Pinterest and RWS collaborate to deliver culturally resonant user experiences worldwide. Moderated by Eddie Arrieta (CEO, MultiLingual Media), the discussion features: Francesca Di Marco – Head of Internationalization, Pinterest Maureen Lalaymia‑Phillips – Program Director, RWS Group Hear their strategies for best practices, effective collaboration, and the future of global UX.

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00:26:35

NTIF 2025: Shaping the Nordic Language Industry

Localization Today ·

2025/09/23

In this episode, Anne Marie Coliander, co-founder and conference organizer of the Nordic Translation and Interpretation Forum (NTIF). Since 2011, NTIF has provided a platform for the Nordic and Baltic language industry to share knowledge, strengthen relationships, and highlight the region’s unique challenges and opportunities. She reflects on her 30+ years of experience in the industry, the importance of in-person events in a post-pandemic world, and the

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00:32:05

Phrase on the Forrester Wave: Automation, AI, Impact

Localization Today ·

2025/09/12

Forrester’s first-ever Wave for Translation Management Systems is here—and it just made language tech a board-level conversation. In this episode of Localization Today, Eddie Arrieta sits down with Georg Ell (CEO) and Jason Hemingway (CMO) of Phrase, named a leader in the inaugural report with top scores in 21 of 26 categories. We unpack why the Wave matters now, how AI, orchestration, and quality scoring are driving hyper-personalized, multimodal

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00:32:05

Phrase on the Forrester Wave: Automation, AI, Impact

Localization Today ·

2025/09/12

Forrester’s first-ever Wave for Translation Management Systems is here—and it just made language tech a board-level conversation. In this episode of Localization Today, Eddie Arrieta sits down with Georg Ell (CEO) and Jason Hemingway (CMO) of Phrase, named a leader in the inaugural report with top scores in 21 of 26 categories. We unpack why the Wave matters now, how AI, orchestration, and quality scoring are driving hyper-personalized, multimodal

en

00:27:49

Gen AI at Scale: Adobe's Journey to 100+ Languages

Localization Today ·

2025/09/11

Adobe’s Ankush Sharma (Sr. Director & Head of Globalization Engineering) breaks down how his team delivers multilingual experiences at scale—across 100+ languages—by embedding MT and GenAI into Adobe’s platforms. We dive into the shift from pilots to production, human-in-the-loop quality, multimodal (text, image, video) workflows, and the real gains in speed, cost, and cultural relevance. Ankush also previews Adobe’s Globalization Summit

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00:27:49

Gen AI at Scale: Adobe's Journey to 100+ Languages

Localization Today ·

2025/09/11

Adobe’s Ankush Sharma (Sr. Director & Head of Globalization Engineering) breaks down how his team delivers multilingual experiences at scale—across 100+ languages—by embedding MT and GenAI into Adobe’s platforms. We dive into the shift from pilots to production, human-in-the-loop quality, multimodal (text, image, video) workflows, and the real gains in speed, cost, and cultural relevance. Ankush also previews Adobe’s Globalization Summit

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00:39:23

Inside Vamos Juntos: AI, Talent, & LATAM Momentum

Localization Today ·

2025/09/04

Founder & CEO of TBO — and Juntos co-founder — Charles Campbell joins us to unpack what Vamos Juntos Mexico City revealed about Latin America’s role in our industry and what’s next for Buenos Aires (March 2026). We cover enterprise buyer momentum, why events in the Global South matter, and a clear-eyed take on AI’s real impact (8% revenue dip, 25% cost savings), hiring, and skills. Plus: venue details (UCA, Puerto Madero), programming goals, and an

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00:39:23

Inside Vamos Juntos: AI, Talent, & LATAM Momentum

Localization Today ·

2025/09/04

Founder & CEO of TBO — and Juntos co-founder — Charles Campbell joins us to unpack what Vamos Juntos Mexico City revealed about Latin America’s role in our industry and what’s next for Buenos Aires (March 2026). We cover enterprise buyer momentum, why events in the Global South matter, and a clear-eyed take on AI’s real impact (8% revenue dip, 25% cost savings), hiring, and skills. Plus: venue details (UCA, Puerto Madero), programming goals, and an

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00:29:46

Preserving Voice: TED’s Ethics-First Dubbing Strategy

Localization Today ·

2025/09/02

We speak with Helena Batt (TED Conferences) and Guy Piecarz (Panjaya) about TED’s move from subtitles to AI-assisted, human-reviewed dubbing across 115 languages. They unpack why dubbing delivers experience—not just information—how consent and clear labeling are built in, and what it takes technically (speech separation, context-aware translation, timing, emotional fidelity, and lip-sync).

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00:47:29

Segmentless Localization & the Future of Translators

Localization Today ·

2025/09/02

Translate beyond segments. In this episode, we dig into “segmentless localization” with Burroworks’ founder & CEO, exploring the Free Flow Editor’s context-rich approach to translating whole pages and posts—not line by line. You’ll hear when this method outperforms classic CAT (blogs, social, email) and when it doesn’t (UI), how vector-based memory differs from TMs, how MT/LLM suggestions pair with human authorship, and why quality shifts from

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00:09:30

A User Experience Approach to Tone-of-Voice...

Localization Today ·

2025/09/01

By Yana Kolesnikova The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.

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00:20:41

Detecting AI-Generated Content: A hybrid linguistic...

Localization Today ·

2025/09/01

By Wojciech Wołoszyk and Marta Domaszk The authors detail a method for determining whether texts are human-written or AI-generated. The approach combines computational analysis, linguistic expertise, and a weighting system to provide a probability assessment rather than a binary classification. This nuanced approach is valuable in professional contexts in which content authenticity has significant implications for quality assurance, compliance, or

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1,255 results

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