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PODCAST

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate

business marketing

All Episodes

28:38

Episode #36 with James Bannerman from The Reward...

Performance Marketing Spotlight ·

2024/10/23

Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers.In this episode, James delves into his fascinating journey from an actor to a sales and marketing professional. He explains how The Reward Collection operates and why brands should consider leveraging card-li...

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20:44

Episode #35 with David Katz from Archer Affiliates

Performance Marketing Spotlight ·

2024/10/12

Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already made a significant impact in the affiliate marketing world, particularly for Amazon sellers. We'll explore his journey from high school entrepreneur selling on Amazo...

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13:20

Episode #34 with Lynda Mann from Affilimate

Performance Marketing Spotlight ·

2024/10/07

Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey, the evolution of commerce content, her passion for building technology, and the unique challenges and future predictions for performance marketing. Stay tu...

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30:48

Episode #33 with Brandon Wenerd from BroBible

Performance Marketing Spotlight ·

2024/09/20

On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones li...

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23:04

Episode #32 with Cooper Schwartz from Money Group

Performance Marketing Spotlight ·

2024/09/15

In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance marketing. We'll delve into his role in expanding MoneyGroup's reach, their acquisition of Money magazine, and the challenges and opportunities they face in the...

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20:36

Episode #31 with Maura Smith from Partnerize

Performance Marketing Spotlight ·

2024/06/18

Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marketing leader, offering insights into the evolution of Partnerize and the performance marketing landscape.Maura will delve into the dynamics of merging PR, influenc...

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22:06

Episode #30 with Andy Cloyd from Superfiliate

Performance Marketing Spotlight ·

2024/06/03

Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate.Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a g...

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23:19

Episode #29 with Kristine Ritchie from Dealmoon

Performance Marketing Spotlight ·

2024/05/21

In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.We'll talk about her...

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21:38

Episode #28 with Cary Pierce from Rakuten

Performance Marketing Spotlight ·

2024/05/13

Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate market...

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13:20

Episode #27 with Noelle Spagna from The Motley Fool

Performance Marketing Spotlight ·

2024/05/08

Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offering a rich perspective from her journey across networks, agencies, and brand management. In today’s episode, she shares her intriguing career pathway, insights i...

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28:56

Episode #26 with Mike Martinez from Activejunky.com

Performance Marketing Spotlight ·

2024/04/30

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25:24

Episode #25 with Jackie Goldstein from the New York Post

Performance Marketing Spotlight ·

2024/04/16

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14:52

Episode #24 with Meg Kernahan from Condé Nast

Performance Marketing Spotlight ·

2024/04/08

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13:13

Episode #23 with Jeremy Aaronson from Upsellit.com

Performance Marketing Spotlight ·

2024/03/26

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19:06

Episode #22 with Jordan Carter from SharkNinja

Performance Marketing Spotlight ·

2024/03/20

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24:04

Episode #21 with Vikki Danielson from tvScientific

Performance Marketing Spotlight ·

2024/03/13

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21:52

Episode #20 with Yonatan Dotan with Impact.com

Performance Marketing Spotlight ·

2024/02/26

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23:58

Episode #19 with Leilani Han from New York Times...

Performance Marketing Spotlight ·

2024/02/20

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13:34

Episode #18 with Laurie Cutts from Everflow

Performance Marketing Spotlight ·

2024/02/13

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21:44

Episode #17 with David Lloyd from AWIN

Performance Marketing Spotlight ·

2024/02/06

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56 results

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